Chapter 186 Who can laugh to the end, we!

Xi Ming’s question in the president’s office.

It made the entire office quiet strangely.

Breathing sounds can be seen.

Hu Yiwei rubbed his hands and said to Ximing: "Mr. Xi, give me a few minutes and I will have a general idea."

Ximing nodded.

Hu Yiwei started writing and drawing on paper.

Ximing is also thinking that any emerging industry has its own life cycle. Shared bicycles were born in this life. After the infancy period, to the explosive growth period at the beginning of the year, and after the first round of fierce knockouts, they slowly entered the maturity period. The business model of the sharing economy determines that this industry has natural capital attributes and leading attributes. Only leading enterprises with strong capital and occupy a considerable market size can eventually survive in this industry.

Although ofo is temporarily occupied by the domestic market, Hu Yiwei cannot be denied. She is a woman who pays great attention to products. She attaches great importance to shared bicycle products as she has in her previous life.

So now Xiongbai Bicycle has won many honors internationally and domestically.

It is still too early to say about the shared bicycle pattern, because shared bicycle companies were born too quickly and their own business model has not yet been improved.

You should know that business models are generally divided into four stages. The first stage is model innovation, the second stage is competitors flock in, investment companies come in in large quantities, the third stage is operational as king, and the fourth stage is oligarchs appear.

At present, the capital volume of entering the shared bicycle industry is already very large, and major Internet giants have completed their investment layout in this industry. It can be said that the impulse to enter the shared bicycle industry on a large scale has disappeared, and the large competitive landscape can be said to be basically formed.

Even though shared bicycles have developed rapidly, they have only entered the third stage, and this stage has just begun.

Because shared bicycle companies have not yet solved the problem of profit model!

Some media are now boasting about the emergence of oligarchs, the industry's number one.

Looking at the current exaggerated media admiration for ofo, Hu Yiwei is actually very annoyed.

What kind of big waves can show the true nature of heroes? Under the fierce market competition, the "national bicycle" ofo successfully broke through the siege in the battles of major brands with its continuous updates and iterative models, high-quality user experience and intelligent offline operation and maintenance, and firmly ranked first in the industry. Its strength is super magic!

National bicycles should be Xiongbai bicycles, okay?

However, in the current quarterly data for 2017, in terms of competitive landscape, ofo's monthly active users increased to 48.6 million, a month-on-month increase of 12.8%, ranking first in the industry; Xiongbai's monthly active users increased by 5.1% month-on-month, ranking second in the industry. Through the data comparison, we can find that the growth rate of ofo's active users is 2.5 times that ofo. In China's shared bicycle industry, whether in terms of market penetration, user scale or user retention rate, ofo is far ahead of other shared bicycle brands with a significant advantage. Fo's leading the entire shared bicycle industry seems to have become an obvious fact.

So in terms of data, facts are better than words.

After thinking for a while, Hu Yiwei admitted that ofo was ahead.

"Mr. Xi, I think this situation is caused by the different strategies of our two companies. The first thing now does not mean the first thing to do in the future. We take every step very steadily, and ofo completely creates the current situation."

"Ofo now focuses on its main energy in operation. After cooperating with Ali Alipay's Ant Credit, it does not pay the 99 yuan deposit with Alipay cars. Instead, it directly charges the ride fee through Alipay. Compared to our deposit of 299, ofo has always been discounted, such as free cycling activities on Saturdays and Sundays, free rush hour on Mondays to Sundays, and free rushing during the morning and evenings. It is different in style and does not charge for fans. Our Xiongbai practices are different. We follow business rules, our purpose is to make money, and the other party is to cooperate with WeChat. Because WeChat does not have a credit system, customers still have to pay a deposit. Our vehicle costs are much higher, and our products are built in a better and better direction, which makes our current data worse."

...

Yes, the big tree behind ofo is very good at paying, there is nothing we can do about this.

For ofo's other tricks, Xiongbai's tricks will definitely be different. Each company has its own unique operations and connections, so Ximing certainly knows it too.

Hu Yiwei continued, "Our Xiongbai approach is now to actively intervene in online car-hailing. We have successively signed strategic cooperation agreements with Shouqi Car-hailing and Didi Car-sharing. We use the power of channel integration to make up for the shortcomings without the support of car-sharing giants like "Didi", and build a complete chain of short-distance travel and long-distance travel.

"There are two ways to play in the shared bicycle industry. One is to integrate through strategic cooperation channels, and the development speed is very fast; the other is to operate it yourself, investing more time and cost, and focusing on user experience. I think the two methods have their own advantages, it depends on which one has strong willpower, grows fast enough, and has enough funds, and the services provided can be more accepted by customers.

Now the battle of shared bicycles has entered the second half, and now the cultivation of user riding habits is close to being developed. We think that the future of shared bicycles is extended and iterated in the business model through travel. At the same time, consider adding more technology and functions to make shared bicycles an intelligent platform. This is the ultimate meaning of Xiongbai.

We are doing it, too.

President Dong and I have been optimizing our Xiongbai shared bicycles to improve our user experience, and then based on the improvement of user experience, we can create a new development direction for our shared bicycles. For example, through user cycling data and integrating with leisure, fitness, tourism and other industries, shared bicycle companies have the opportunity to cooperate with other industries and prepare for building their own ecosystem.

When our shared bicycles one day can gather more functions and become a client, things closely related to the user's own preferences will appear.

Therefore, our shared bicycles are no longer just solving the problem of people's "last mile" travel, but have deeper applications. The superposition of these applications represents the extension of the shared bicycle functions.

Xi Ming was relieved. Dong Mingzhu and Hu Yiwei were not just thinking about the present. Although the current data is beautiful, it is also unprofitable data. They set their sights for a longer period of time. Now they are cultivating internal strength, improving the quality of shared bicycles, and strengthening the construction of intelligent platforms. Xi Ming accepted Hu Yiwei's explanation.

"Do it well, I agree with your ideas. Thank you for your hard work this year." Xi Ming's black face turned red again.

"This is our common cause, and I also have shares." Hu Yiwei left with a smile and left the office. She wanted to eat Ximing: "Stinky boss, the way he was asking for guilt just now, I was so scared to my aunt!"
Chapter completed!