Not only Lin Feng, but the reporters around him nodded. They felt something called sincerity from Matthew Horner's words and attitudes.

This superstar is indeed different from other Hollywood stars, as sincere as an old friend.

After going back, I will write down the big book on the report what Matthew said today!

Many journalists have this idea.

Matthew Horner is far more sincere than Hollywood stars and famous directors who come to praise domestic films.

This sincerity is very limited, but it is already very rare for such a foreigner.

A person who integrates the show into his bones will almost become an instinct to say these high-end words, but Matthew also has self-knowledge and rarely speaks again later.

If you say too much, you will show your timidity.

The subsequent topic completely shifted to the development of the offline movie market.

Not only Chinese people, but also those from other countries, are also very interested in this topic.

To put it bluntly, most people in the world who invest in movies pursue commercial profits, and except for mainstream Hollywood commercial movies, the offline market of other movies is actually very ordinary.

Matthew knows that some words can be stopped when they are right. If you give some suggestions, you may think that this is a kind of help. If you say too much, you will become poor and look down on others...

Besides, if you copy Hollywood things here, it will definitely be a tragedy.

Different national conditions, different audiences, and different markets.

Of course, opening up the derivatives market is an effective help for the film industry to take another big step forward.

The investment in movies here is getting bigger and bigger, and the ability to resist risks is too poor by relying solely on box office. If the copyrights and derivatives can be made in the later stage...

Matthew thinks that there is still a lot of potential for commercial movies here.

There have been special investigations on the market trends here. He knows a little bit about the situation. The revenue of mainstream commercial film derivatives in Hollywood is as high as 60 or 70 percent of the total movie revenue, far higher than the box office of the movie. According to his understanding, more than 95 percent of the movie revenue here comes from domestic box office and implantable advertising, and the revenue of many movie derivatives is actually zero.

This is definitely not a healthy development trend.

Think about Disney's masterpiece "The Lion King", which earned more than 800 million US dollars in box office, but its derivatives revenue reached 3 billion US dollars. Some people even joked that "The Lion King" was a money printing machine made by Disney.

What can I use to make a good movie if I don’t have money?

As for how to do art films, he knew nothing.

At half past eleven, the morning was over. Matthew left the venue, had lunch with Nini, and then left the Magic City Grand Theater.

Originally, attending this movie summit forum was a great deal of affection. After all, the Magic City Film Festival gave "Fast and Furious 5" great resource support, and having come and go is also the most basic politeness.

It would be enough to show your face on the first day of the forum. He and Justin Lin took a flight back to Los Angeles in the afternoon. Fast and Furious 5 will be released in North America soon, and there are still many publicity activities waiting for them to attend.

Back in Los Angeles, Matthew only took a night off and participated in a series of promotions in North America.

First, he attended an auction with David Ellison, and Sky Pictures, as the producer, auctioned off some cars and props used in Fast and Furious 4.

Among them, the two muscle cars that Matthew and Paul Walker drove during the shooting were sold at a price of three million US dollars, and some other props were sold at prices ranging from thousands to hundreds of thousands US dollars.

This kind of auction can not only promote the video, but also meet the collection needs of some crazy movie fans, and can also bring direct benefits to investors.

Nowadays, Hollywood has brought used props and costumes to auction houses specifically targeting the growing fan collection market. It has long been the norm. Even before the filming started, many Hollywood companies have considered the utilization of residual value.

Matthew and David Ellison are more conscientious, and at least the things sold are genuine. The two muscle cars are sponsored by Dodge and Mercedes-Benz. After careful modification, even if they are in the modified car market, they are boutiques.

Some crews have a lot of ugly appearances. For example, when preparing in the early stage, they deliberately use cheap materials to design more costumes and props. Anyway, some movie fans will pay a higher price to recycle.

Although the auction is a prop for "Fast and Furious 4", the attention of fans will naturally be placed on "Fast and Furious 5", which is the sequel.

The sequel to the big-selling movie has so many advantages.

Today, the entire Hollywood suffers from sequel syndrome. Among the highest-grossing movies in a year, sixty or seventy percent are sequel movies, and the remaining 20 or 30 percent are adapted movies.

Original movies are becoming increasingly difficult to find.

This mentality of squeezing every movie, called "Series Culture" in Hollywood, uses an incredible name called Art Recycling.

As one of them, Matthew has a deep understanding of this, just like everyone is trying to find a way to squeeze money out of something.

Therefore, in order to extract the greatest value, today's mainstream Hollywood commercial films are becoming 3D.

The annual box office in North America is increasing, but the total number of viewers is decreasing. Hollywood must find a new way to increase the box office revenue of theaters. What methods can we use to get more people to enter theaters? They have once again adopted an innovative technology from decades ago 3D.

Because of this old technology to gain new life, the audience has to pay more money, and the 3D version ticket price is generally at least $3 more expensive than ordinary movies.

The other is the income from implanting advertising.

Today, Hollywood movies have an annual revenue of about $2 billion in advertising, of which mainstream commercial movies contribute 99% of them.

Fast and Furious 5's advertising sponsorship revenue is as high as US$50 million, which is the top level in the industry.

The video has been released across the Pacific Ocean, and not many people have discussed the implanted advertisements. In this regard, implanted advertisements are basically integrated with the content of the video.

Many viewers may also recall the plot in the movie "e.t Alien", where the protagonist uses chocolate beans to introduce aliens, which was a classic Hollywood implantable advertisement in the 1980s.

Now if you want to attract aliens in movies, a bag of chocolate beans is far from enough, and advertisers need to come up with bigger baits.

Interestingly, in a documentary released in April this year, director Morgan Spurlock's "The Best Selling Movie of All Time", the cost of filming of $1.5 million comes from sponsors, and the theme of the film is satirical advertising implant...

Few people in Hollywood think that box office alone can make money. Advertising is a necessary part of business operation, and someone always has to pay for the content created, right?

In the week before North America's release, Matthew and the crew's main creators were extremely busy. On average, they had to run two publicity events a day, and even took part in the "Allen Show" together.

Unlike Matthew's unique situation in terms of fame and status, both Matthew and crew members emphasize the concept of home and team in the publicity.

In Matthew's words, being handsome in the team is really handsome.

What does it mean to be a "gathering of heroes"? Matthew's answer is: Let a group of people form a team first and become tough! So there is the tiring logging of "Fast and Furious", and the "popcorn movie" that is so popular and exciting that it is crazy.

At the same time, Matthew and David Ellison also jointly stated that the script of "Fast and Furious 6" is being created. Director Justin Lin also said in an interview that he would definitely return to this sequel and continue to serve as director.

"We will continue to move forward, which is 100%." ​​Justin Linmeng said in the interview with confidence. "In the fifth part, we pushed the movie to a new level. The movie is still growing, and fans also hope that we will continue to shoot. This journey will not end yet."

At the end of June, the next week after the release of "Transformers 3", "Fast and Furious 5" held a massive premiere in Los Angeles, and the entire racing family was all present.

As the leading actor, producer and investor, Matthew was interviewed by ab TV station specifically at the premiere.

A red-haired female reporter from ab TV asked, "What do you think is the essence and core of this series?"

"When you talk about "Fast and Furious", you will think of beautiful women and handsome men." Matthew replied with a smile, "But for me, the core of this series is 'family affection', but the way of expression is unusual."

Tired logging is definitely a concept that can be deeply rooted in people's hearts. He specifically emphasized this point, "In this series, we established a new view of family, and the team plays a new role in the family. We can use postmodern analysis to study family concepts. For example, the theme of the fourth part is sacrifice and self-sacrifice. When filming the fifth part, everyone was discussing the concept of 'freedom' and how to get freedom as a family member. This process excited me, and I like to do this."

The female reporter continued, "Do you like racing?"

"I'm not a person who likes racing." Matthew is honest, "But everyone likes cars in Los Angeles. This is a cultural phenomenon. Whatever you drive means what kind of person you are. Because of this movie, I met many people who love cars as much as their lives. Their work, life, and love are all related to cars, and they have endless enthusiasm for playing cars. I like this atmosphere."

He specifically mentioned Paul Walker, "Paul is a first-class car fan. He has a garage full of cars, but he signed a safety agreement with the crew. He can't go racing in this series. Paul still complains to me often."

Speaking of this, Matthew laughed. Not to mention the things he had done on the crew of "Fast and Furious 1", just filming these two films, he has always been very good with Paul Walker. How could he watch Paul Walker have another tragedy?
Chapter completed!