This International Film Summit Forum is a semi-official and semi-folk event. As the organizer of the Magic City International Film Festival, the organizer, invited many Chinese and foreign relevant people participating in the film festival to participate. It agreed to broadcast live on the Internet through pictures and texts for the first time, and was also open to the media. If you want to enter and find out, you can get a ticket after registration and listen to the professional views of the film masters.

Lin Feng rushed to the Magic City Grand Theater early in the morning and lined up to enter Hall 2 of the theater. Because he came too early, there were only dozens of people in Hall 2, which could accommodate hundreds of people.

Although he is a journalist who runs entertainment, he knows very well that he is an ordinary audience today, and there is no possibility of speaking or interviewing at the discussion meetings of bigwigs in the film industry.

After looking at the tickets, Lin Feng quickly found his seat and found that the organizer was very attentive and prepared a list of each seat, which included the names of filmmakers from various countries participating in the forum and their introduction.

Lin Feng took a rough look and found that even though he was a media practitioner, many people's names were quite unfamiliar.

The most familiar ones are undoubtedly those from home and from Hollywood, such as Bald Brother, Director Big Teeth, Boss Wang, Boss Zhang and Boss Yu, etc.

There are many people coming from Hollywood, and the most famous ones are undoubtedly Matthew, as well as Lin Yibin, director of the "Fast and Furious" series, Oscar-winning actress Susan Sarandon, and Barry Levinson, the chairman of the jury of this film festival who once directed "Rain Man".

In contrast, in other countries, there are only two people who can really name Lin Feng, French director Chen Yingxiong and Spanish film star Paz Vijay.

I know the latter because he has seen some large-scale movies starring the other party and is deeply impressed by the sexy and hot Latin actresses.

As for the former, it was mainly this amazing name. The first time he saw this name on the list of this year's judges, he immediately checked the information specifically, and then he found that the other party was actually a Vietnamese and seemed to have won the Golden Lion Award in Venice.

There were more and more people in Hall 2, and soon the crowd was full.

The host of the forum also came up. Yang Lan, who rarely appeared again, looked very stunning today.

At about 9 a.m., the guests participating in the discussion began to enter the venue. The stage was arranged into an oval conference venue facing this side. They sat around in the center of the theater. I am afraid that only these people had the right to speak in this discussion.

"Master, can you hurry up!"

In a nanny car, Nini urged anxiously, "It's already late now!"

The driver was helpless and pointed to the front, "There is a traffic jam."

Nini wanted to open the car door in a hurry, but was caught by her agent and reminded her, "It's useless to go down, the whole road is blocked."

It is still far from the Magic City Grand Theater, and the dragon is so long that it cannot see where the blockage begins in front of it.

Looking at the front through the windshield, Nini could only sit down safely. She originally wanted to show her face in front of the big guys in China.

"Don't be anxious." The agent seemed to guess what she was thinking, "Many things are not anxious."

Nini took a deep breath and nodded, "I know."

It was blocked here for more than half an hour. When she arrived at the Grand Theater of the Magic City, it was almost ten o'clock in the morning. At the suggestion of the agent, Nini did not rashly enter the conference venue designed specifically for this forum after she was late, but stood near the entrance channel where she could basically see the whole audience, watching the bosses above discuss topics related to the film industry.

The forum is not only today, but there will be more in the next few days. She wants to stay here today, but Matthew will only participate in today's forum.

Nini first looked at the oval conference hall on the stage. Matthew was on her left hand side, whispering with Justin Lin from time to time, but did not see him express any public opinion.

When she was with Matthew two nights ago, she heard Matthew say that he focused on participating in this forum.

The meaning of this is very clear. There is nothing to worry about. Matthew only knows how to make a fuss.

Then, she looked at the audience, with hundreds of seats full of them. From this perspective, there seemed to be no empty seats.

The theme of today's forum is film and market. The topic starts from Yang Lan, who hosts the forum, and slowly turns to free discussion. Matthew has been listening and basically has no speech except saying a few words to Justin Lin.

"The hottest movie in theaters this week is Fast and Furious 5."

The person who spoke was Boss Yu, the founder of a famous film company here. He suddenly said, "I went to several theaters yesterday and found something very interesting."

When people heard about "Fast and Furious 5", Matthew also cheered up.

The boss looked at Matthew, "Mr. Horner, can you talk about this?"

Matthew smiled politely, "Please say."

Boss Yu also smiled and said, "I found in the sales area around the theater that the best product sold is a T-shirt, a commemorative T-shirt with the crammed version of "Fast and Furious 5" that costs 100 yuan."

He seemed to be a little emotional, "Not to mention that the supply is in short supply, the sales of T-shirts are good, and there are other products from "Fast and Furious 5" that are sold well."

Matthew didn't respond and didn't understand what this meant. Of course he knew what Boss Yu said. As early as after the editing of "Fast and Furious 5", he asked the studio to place an order in Yiwu. A large number of peripheral products with low cost and good quality were shipped from here to North America and then distributed.

Although he didn't have much confidence in the surrounding products here, he still kept a batch, allowing Disney Greater China to cooperate with Helen Hermann's branch to send them to many cinema sales areas.

In fact, based on North American standards, these peripheral sales are not good at all, but for the Chinese film industry, which has extremely poor peripheral sales, the data is still good.

Boss Yu finally asked the question he wanted to ask, "Mr. Horner, can you take the initiative to ask?"

Matthew nodded slightly, "Please say."

"The videos you invest in, such as "Fast and Furious" or "Twilight." Boss Yu asked directly, "How much does box office revenue account for?"

He added, “If you can, the movies you star in will count.”

Originally, Matthew just wanted to show his face and show his presence, but he didn't think about participating in the discussion, but when asked the question, he didn't plan to avoid it.

After thinking for a while, he slowly said, "It's about 25% to 35%. The higher the box office, the better the sales around the surroundings will be."

Hearing this, many people on the other side had slightly changed their expressions. Not only Chinese people, but also many film directors and producers from other countries and regions.

Because they face basically the same situation, the box office of a film always accounts for more than 90% of the total revenue.

Matthew knew very well that the film industry here still had a long way to go, and the industrial chain could not be established in just a few days. Industry regulations and cultivating audiences' awareness of consumption and copyright also took time.

These cannot be solved by winning a few awards internationally.

"How much box office accounts for the total revenue of the videos we release?" Boss Yu seemed to be very unclear.

Boss Wang, who is also engaged in the film industry, replied, "On average, it should be more than 95%.

The Chinese participants looked a little ugly. Most of them were producers or investors. The purpose of working in the film industry was also very simple, as simple as all businessmen.

Boss Yu sighed and said, "Let's not talk about the unrealistic international market for now. Where is our domestic film derivatives market?"

After hearing this, Matthew was rarely touched, after all, he had lived on this land for so many years.

"If any film market wants to mature, it needs a stage of development, especially the derivatives market." He considered the wording and said slowly, "Movie derivatives are an indispensable link in the film industry chain and a key to meeting the audience's cultural consumption needs. The development of your film derivatives is still at a low point, which also means that the marketing and development of derivatives have huge market space."

These words made the Chinese people present nodded constantly, and even Lin Feng felt it made sense.

A few years ago, Matthew couldn't say this, but in recent years he has participated in investment and production, operating films, and post-production revenue, etc., he has gained enough knowledge of many situations.

The surrounding development requires deep-rooted prototypes and visionary derivative market developers. Many of the movies here only have the right to publish and do not have the original authorization, so they do not have the conditions to develop derivatives; or they have the authorization but do not have the awareness of developing derivatives; or they have the awareness of developing but do not have the ability to develop independently...

After a few seconds of silence, Matthew said again, "It is impossible to be impatient in this regard. We must abandon the idea of ​​temporary development, OEM production and making quick money, fully study the market and develop what audiences like at the age level of the film. Furthermore, clarify the copyright ownership, establish a fixed network and sales channel for derivatives; establish a special consumer product company, and cover different price positionings across all aspects of consumption. The most important thing is to spend a period of time patiently cultivating the audience's habit of consuming derivatives."

Boss Yu and Boss Wang looked at each other and saw recognition from each other's eyes. Matthew Horner undoubtedly pointed out the biggest offline problem of domestic movies and gave an excellent solution.

Matthew cleared his throat and said, "Movies should be an industrial chain. The works we usually see in theaters are just the locomotives of this industrial chain."

Judging from his own experience in developing, the realization of movies is still industrialized. When the scale is larger and more movies are produced, the number of bad movies may increase, but the corresponding proportion of classic movies will also increase.

Excellent movies are often based on a lot of bad movies.

Warm applause rang out from the venue.

Lin Feng saw that his colleagues around him were applauding, and he didn't know if it was an illusion. Matthew Horner, a Hollywood star, was really different and seemed to want to help the film industry here.
Chapter completed!