After Zhou Xianying finished reposting Liang Zhishan's words, Rao Mingyang and Zuo Bohao couldn't help but look at each other.

Yipinju has opened so many franchise stores, but has never encountered this situation before.

I wonder what the local bamboo rice rice bosses are thinking, how could they boycott Yipinju’s bamboo rice franchise store so strongly?

Yipinju’s bamboo rice is so expensive, hundreds of yuan per serving. And their local bamboo rice is only twenty or thirty yuan per serving. Is Yipinju not competitive with them at all? How could it cause such a big reaction from them?

Not only did we call on local customers to boycott foreign Yipinju, but we also used indefinite discounts to attract customers for a long time and prevent them from visiting Yipinju.

This is treating Yipinju as an enemy!

Of course, if they position themselves and Yipinju as competitors, it is normal to treat the enemy in this way.

But what Rao Mingyang and others couldn't understand was why they regarded Yipinju as a competitor?

Everyone’s target customers are not on the same line at all, okay?

How many customers can Yipinju have such expensive bamboo rice in a day? It’s a hundred of them to die!

In fact, except for the first day of opening, the Jing Jianbo store in Chengzhong District, Yuzhou City, which has the best business in Yipinju franchise store, has not sold 100 pieces of bamboo rice any day.

Therefore, the average number of dozens of customers per day is simply a drop in the bucket compared to the huge number of customers in southern Yunnan who love to eat bamboo rice. What can everyone compete with?

Rao Mingyang, Zhou Xianying and Zuo Bohao can't figure out this problem.

However, even if you can’t figure it out, things still need to be solved!

Liang Zhishan made sense. He was sure that he lost money due to his business. But it was impossible to keep the news. The business status of his store will definitely be posted online in the future. It will definitely be a huge blow to the image of joining Yipinju, which is equivalent to making money.

Therefore, Yipinju Main Store has the responsibility and obligation to help Liang Zhishan build his franchise store and restore business to normal. Otherwise, everyone will suffer losses.

The three of them discussed for several hours and couldn't think of any way to stop the owners of the local bamboo rice restaurant.

Just as Liang Zhishan said, people just passed on word of mouth and did not give a first-class residence permit or evidence. At the same time, the remarks they said did not constitute any slander, nor could they sue them.

Therefore, we can only compete for customers and customers in a dignified manner!

Yipinju Restaurant and Seasoning Factory now have a normal operating profit of one or two million yuan every month. With the cooking tuition and franchise fees collected by several investment promotions, Rao Mingyang now has tens of millions of cash lying in the bank.

Therefore, the three of them finally decided to pay the money and start advertising.

After all, those bamboo tube rice restaurant owners and employees can only pass on word of mouth, and the scope of transmission will not be too large. If Yipinju advertises, it is not limited to Chuncheng, and can be seen in all parts of southern Yunnan Province.

Perhaps, when customers from other counties and cities in southern Yunnan Province saw the advertisement, they would go to Chuncheng to taste Yipinju’s bamboo rice, which would break the boycott of local citizens in Chuncheng.

Yipinju has never advertised before, and it uses its own Wei signal and website to promote it. Then, it relies on word of mouth among food lovers from all over the country, and then pays attention to Yipinju.

However, those who don’t know how to access the Internet or don’t have time to access the Internet rarely see it, and have never even seen news about Yipinju.

Because Yipinju has never appeared in front of them on his own initiative.

Since we cannot sue the local bamboo rice restaurant owners, we can only spell advertisements to actively attract customers.

At the same time, Zuo Bohao also suggested that Liang Zhishan extend the discount period and extend the 20% discount for one month. After one month, decide whether to restore the original price or continue to discount if it depends on the effect.

Liang Zhishan is naturally responsible for the cost of the franchise store discount, and it has nothing to do with the headquarters. As long as the headquarters advertises and improves Yipinju's popularity, it is support for the franchise store.

Moreover, in order not to be favorable to one or the other, Yipinju will not only advertise in southern Yunnan Province, but will all six provinces with Yipinju franchise stores.

Of course, this time it is to solve Liang Zhishan's customer source problem, so the advertising intensity will definitely be tilted towards southern Yunnan Province, which will be more popular than the other five provinces.

After deciding to place the advertisement, Rao Mingyang remembered one thing, which was the accumulation of his achievements.

This time, taking the initiative to advertise Yipinju may be an opportunity to allow Rao Mingyang to gain more achievements and accumulate achievements faster.

Perhaps, at that time, the degree of accumulating 10,000 achievement points will probably be greatly shortened. Rao Mingyang can start to accumulate 10,000 achievement points and then turn on the halo of luck to the lottery.

In this way, the delicacies you pick are at least at the imperial chef level, and there is little waste.

Therefore, Rao Mingyang became active in the act of Yipinju's active advertising. Moreover, he allocated a 10,000 yuan advertising budget to Zhou Xianying for bold use.

Internet portals, food forums, qq pop-ups, TVs, newspapers, highway billboards, bus stations, bus bodies, etc., only work, until all this 1ooo is used up.

Zhou Xianying and Zuo Bohao were also shocked by Rao Mingyang's heroic spirit. They didn't understand why Rao Mingyang was so fighting for Liang Zhishan's franchise store.

In fact, besides Liang Zhishan's franchise store, other franchise stores in Yipinju are still very popular. Without advertising, it will not have any impact on Yipinju's business.

Rao Mingyang naturally would not tell them that he spent so much money because he wanted to expand the influence of Yipinju and thus improve his accumulation of achievements.

Therefore, Rao Mingyang said righteously that Yipinju has collected such high tuition and franchise fees from franchisees in various places, so he should still repay them.

The head office investment and advertising also allows franchisees to attract more customers and make more profits, so that more franchisees can attract more franchisees to join Yipinju, making Yipinju's brand more valuable.

Seeing Rao Mingyang say this, Zhou Xianying and Zuo Bohao didn't know the inside story, but just admired Rao Mingyang's heroic spirit and expressed support.

After the decision was made, Zhou Xianying immediately called and told Liang Zhishan the decision to announce the company's decision to launch advertisements and support local franchise stores, which made him quite happy.

If Yipinju comes to advertise on a large scale, his customers are not limited to Chuncheng, but may come from all over the southern Yunnan province. In this way, the resistance of local citizens in Chuncheng will be much less.
Chapter completed!