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Chapter 422: Source of Crisis

Regarding Yipinju's continued hot investment situation, the Waterloo on the first day of Liang Zhishan's franchise store was undoubtedly pouring cold water on Rao Mingyang and others, which became Yipinju's most serious crisis.

If a golden body that is not handled well, Yipinju will be broken.

I originally wanted Aisongkang to continue to build daily turnover data of each franchise store to attract more investors to apply for franchise.

As a result, there were franchise stores with such low daily turnover. How dare Rao Mingyang publish the data?

Therefore, this batch of franchise store opening data only announced the news that the daily turnover of the franchise store in Ruan Pingyong, Rong City, Tianfu Province exceeded 40,000, which caused countless investors to go crazy.

However, the other 8 franchise stores were not announced again.

Just as investors who were paying attention to Yipinju were crazy about the daily turnover data of Ruan Pingyong's store, Rao Mingyang, Zhou Xianying, Zuo Bohao and others were also nervously discussing the crisis of franchise stores in southern Yunnan Province.

First, we naturally found the employee of the chain franchise department who attended the opening ceremony of Liang Zhishan's franchise store and asked him what he saw and heard about attending the opening ceremony.

According to the employee's instructions, he represented Yipinju headquarters to attend the Yipinju bamboo tube rice franchise store in Liang Zhishan, a district in Chuncheng City, southern Yunnan Province, and only stayed in the store for 2 hours.

I entered the store at 8 o'clock in the morning and sent a flower basket to congratulate Liang Zhishan on his good business opening. Then I ate a bamboo rice bowl and left there at 1 o'clock and returned to Mei Tan.

He didn't know the business situation later.

However, as the data reported by Liang Zhishan showed, there were indeed few customers during the two hours he was present, and few people came to the door. Moreover, there were several of them who entered the door, including Liang Zhishan’s own friends.

Among the 5ooo's diversified turnover, probably half of it was contributed by Liang Zhishan's friends.

Therefore, the actual turnover data of Yipinju franchise store in Chuncheng City, southern Yunnan Province may be even lower.

After hearing this, Rao Mingyang, Zhou Xianying, Zuo Bohao and others all felt a slump.

They originally wanted to place their hopes on Liang Zhishan to make a joke with them, so they reported a bleak number to make a joke.

However, according to the reports of his own employees, it is obvious that this data is true, and it is not Liang Zhishan who is joking with them.

Zhou Xianying frowned and suddenly asked, "How does the bamboo rice made by Liang Zhishan taste? Does it achieve the corresponding taste, and did it cut corners?"

The employee shook his head decisively and said, "There is no cuts corners, the taste is exactly the same as what Mr. Rao made."

Zhou Xianying said: "That's strange, how could this happen?"

After the employee went out, just as Rao Mingyang and the other two were frowning and pondering. For some reason, Wu Yan pushed the door and came in and said to Zhou Xianying: "Mr. Zhou, Liang Zhishan's phone number in southern Yunnan Province."

Zhou Xianying nodded, Wu Yan retreated, Zhou Xianying picked up the extension phone on her desk and answered it.

Then, Liang Zhishan's voice came from inside: "Mr. Zhou, I am Liang Zhishan. I have asked someone to investigate the reason for the failure of my store yesterday."

Zhou Xianying was immediately delighted and asked, "Boss Liang, what's going on?"

Then, Liang Zhishan told Zhou Xianying the reason he found out on the phone. He talked for more than ten minutes before hanging up the phone.

Seeing Zhou Xianying hung up the phone, Rao Mingyang hurriedly asked, "Did Liang Zhishan say it? What's the reason?"

Zhou Xianying nodded and said, "He said that the investigation has been made clear. It is the owners of more than ten other bamboo tube rice restaurants in Chuncheng who are working together to make trouble!"

"After Yipinju announced that he won the bid, there were actually many people in Chuncheng who were looking forward to Yipinju's bamboo tube rice. After all, bamboo tube rice is a delicacy in southern Yunnan Province, and there are many people who love to eat bamboo tube rice."

"However, during the time when Liang Zhishan learned cooking skills and decoration from you, the local bamboo rice restaurant owners were instilling some unfavorable information to their customers for Yipinju."

"Because bamboo tube rice itself is a delicacy in southern Yunnan Province, most customers who have expectations for Yipinju bamboo tube rice usually like to eat bamboo tube rice. Therefore, before Yipinju Chuncheng store opened, they would also eat in other bamboo tube rice restaurants."

"So, those bosses and their employees intentionally or unintentionally instill in the customers that bamboo rice is a delicacy in southern Yunnan Province, and Yipinju is from Qianzhou Province. Therefore, Yipinju's bamboo rice is an appetizer. No matter how good it tastes, it is definitely not authentic. It's just that I learned some fur to use their ethnic minority food to attract attention and make high profits."

"The bamboo rice with a price of 1oo yuan, 2oo yuan, and 4oo yuan is definitely a black shop, and is extorting customers' wallets!"

"So, as an authentic southern Yunnan Province, we should resist this kind of foreign food invasion that looks exactly like the bamboo rice in southern Yunnan Province, but is actually just imitation."

"From Liang Zhishan learning cooking skills from you in Mei Tan to renting a storefront and decorating it until it opened yesterday, it took more than half a month. Those customers who usually like to eat bamboo rice were affected by that kind of remarks."

"So, when Liang Zhishan's franchise store opened yesterday, there were not many people going there!"

"And, in order to crack down on the Yipinju franchise store in Chuncheng, all bamboo tube rice restaurants in Chuncheng were 60% off yesterday, which was lower than the opening discount of Yipinju franchise store."

"Not only that, Yipinju franchise stores only have a 20% discount on the day of opening, and will be restored to the original price afterwards. However, those local bamboo tube rice restaurants have a 60% discount for three consecutive days, and then 20% discount for indefinitely, until Liang Zhishan's Yipinju franchise stores are squeezed out of the Chuncheng bamboo tube rice market."

"Liang Zhishan said that he wanted to sue the hotel owners for slandering them. As a result, he asked the lawyer and said that he had not left any evidence, just passing on words."

"And more importantly, people didn't say anything obvious slander of Yipinju, such as Yipinju's ingredients are not up to standard, illegal additives, etc. They just said Yipinju is not authentic, and people from other provinces imitate bamboo rice in southern Yunnan Province and use the xenophobic sentiment of the locals to call on the locals to boycott it."

"It is impossible to distinguish whether it is authentic or not! Moreover, in terms of region, Yipinju did enter the market in southern Yunnan from Qianzhou Province. It is indeed an outsider, and there is nothing wrong with it. The court will not handle such a lawsuit!"

"As for discounts or something, it is a normal business competition. No one has any reason to let others not discount."

"Where customers go to eat is their own freedom, and no one can force others to come to Yipinju to eat."
Chapter completed!
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