315、The first one left behind(2/2)
The other two families kept pouring dirty water on Are You Hungry? They washed it faster than they could splash it.
When Zhang Xuhao heard that Baidu Takeaway was not giving up, he actually dared to play with subsidies and said disdainfully: "No matter how bad we are, we are not something Kong Weibing and the others can covet."
Kangjia and the others didn’t pay much attention to Baidu Takeout. They were more concerned about the white-collar market.
Through user data analysis, Kangjia and the others calculated that the white-collar market accounts for 60% of the takeout market, and the campus market accounts for 30%.
In the campus market, Hungry?’s position is hard to shake.
But for the white-collar market, Hungry?’s development is a bit slow.
What white-collar workers value is the efficiency of delivery, and this experience allows them to accept higher unit prices.
“The number of crowdsourced riders is going to increase.”
Zhang Xuhao has strict requirements for the delivery division: "I hope to see the number of crowdsourcing riders exceed one million in June."
Zhao Hui smiled bitterly in his heart. In just three months, it was not easy to more than double the number of crowdsourced riders.
The above sentence will break your legs if you run away.
Zhao Hui understands the importance of riders. Recently, orders from Are You Hungry have declined, and many riders have begun to go to other two companies.
However, several other companies were very unscrupulous and offered high prices to seduce their riders.
Crowdsourcing riders who already lack loyalty naturally want them to compete as fiercely as possible.
…
There is a post on Zhihu about "What do you think is the greatest evil in human nature?"
A young man named Wei Zexi used his own treatment process to answer this question and completely set off online public opinion.
At first, it was just a netizen who used to be a reporter, and he posted a casual post on Weibo.
He just wanted to complain about Wei Zexi's story he accidentally saw and looked it up on Baidu.
The hospital that cheated Wei Zexi actually appeared at the top of the bidding ranking recommended by Baidu.
In the beginning, no one forwarded his Weibo post at all.
It was not until a doctor forwarded it that the incident began to be discussed among the doctor community.
“A department contracted by a private hospital paid a high price for its ranking online.
By using biological immunotherapy that has been eliminated by the United States, patients were deceived and a precious life was taken away."
Then articles such as "Medical Bidding Ranking, an Evil Advertising Model" and "A Young Man Died at the Hands of Baidu and Private Hospitals" began to spread.
Even on the second day, this topic gradually became popular and attracted more and more heated discussions among netizens.
Baidu didn't take it seriously at first, but by the time the situation escalated and it was already too late to react.
The long-standing public anger completely erupted with the death of this young life.
Baidu's pale apology and explanation could not stop the stock price from plummeting.
On May 3, Baidu’s stock price began to plummet at the opening.
By the close of trading, the stock price had fallen by nearly 8%, and the market value had evaporated by more than $5 billion.
At this time, Baidu finally realized the seriousness of the situation.
All kinds of public relations tactics were used, and he kept apologizing to the outside world.
After Chen Dongcheng saw the news, he realized that Baidu was finally going to transform.
Once Baidu completely bets on artificial intelligence, O2O businesses such as Baidu's takeout that are not closely related to future artificial intelligence strategies will probably not be within their scope of concern.
Chen Dongcheng saw a reporter reporting that Wei Zexi's parents had borrowed more than 200,000 yuan to treat his illness.
Ask Xie Jingyu to ask someone to contact the other party and help him repay the debt.
From a certain perspective, several other food delivery platforms are beneficiaries of Wei Zexi’s incident.
Even Baidu's own internal affairs are so busy now, how can it care about the life and death of a subsidiary such as Baidu Waimai.
Sure enough, Baidu began to sell Baidu takeout and Baidu glutinous rice.
Peng Zhijian was well-informed. When Chen Dongcheng had dinner with him, he listened to his detailed analysis.
"Li Hong is extremely sensitive to and cares about the capital market. Since December last year, he has shifted Baidu's focus to financial business and established Baidu's financial services business group.
It's just that he didn't expect that you guys would choose subsidies so decisively.
Coupled with Kong Weibing’s strategic mistakes, the fighter plane was delayed.”
Peng Zhijian said with a smile in his eyes: "You guys really dare to spend money. According to the rules of the takeout industry, the subsidy is 5-6 yuan per order.
If your daily order volume reaches 1 million, it means that your daily loss will reach 5-6 million.
The monthly subsidy alone exceeds 150 million yuan."
Chen Dongcheng said with a smile: "This does not include the video advertisements we put in the office elevators, building advertisements, employee expenses..."
Calculated, if the monthly loss is controlled at 200 million, it is already very good.
Peng Zhijian shook his head and sighed: "So, Li Hong is not very interested in Baidu Waimai.
Recently, they also approached me and asked me if I was interested in investing in Baidu Waimai’s Series B round.
They lowered the valuation to US$1.2 billion and planned to raise US$300 million.
I have no interest at all. Their current daily order volume is only about 500,000, which is far less than you guys."
Compared with Kong Weibing, Peng Zhijian is more optimistic about Gan Jiawei, who was born in Ahli and built the underground iron army for the Magnesium Regiment.
It's also an investment, why not invest in Cao Cao's takeaway that has potential?
Do you have to go for Baidu Takeout, which Baidu itself has already given up on?
Peng Zhijian continued: "Li Hong is more interested in Xinmei University, but his appetite is a bit bigger.
He plans to price Baidu Waimai and Baidu Nuomi at US$3 billion, and then team up with Ctrip to inject US$1 billion each into New Meida.
The hotel and tourism businesses of Mei Tuan and Nuomi will be merged into Ctrip.
Let Ctrip and Magnesium Group jointly establish a new online travel platform.
Meituan’s existing hotel and tourism business group will be the main operating entity.
It focuses on the low-cost hotel tourism market and is invested and controlled by Ctrip.
If the entire transaction can be completed, Baidu will own about 30% of New Meida's shares.
Li Hong serves as the honorary chairman of New American University, and Wang Xing continues to be CEO."
After hearing this, Chen Dongcheng sneered: "Li Hong and the others have a pretty good idea."
Magnesium Tuan doesn’t care about the market share of glutinous rice.
Nuomi and Baidu Takeout combined are not worth US$3 billion.
Peng Zhijian smiled: "Who says it's not the case? Wang Xing is particularly short of money right now. Don't look at the fact that they raised US$3 billion in January, and their success is endless.
In fact, a lot of funds were used to purchase Ahri’s old shares.
In addition, Dianping’s founding team cashed out and other early investors withdrew.
The funds transferred to Xinmei’s big account are far less than 3 billion US dollars.”
After all, Magnesium Group is still short of money.
Chapter completed!