Guo Xiangdong returned to the office and urgently summoned the employees of the public relations department to hold a meeting to discuss how to deal with the exposure of the 3.15 party.

The employees in the public relations department talked a lot and made Guo Xiangdong frown.

"Mr. Guo, I have an idea."

A newcomer who just joined the job raised his hand and said.

Guo Xiangdong looked up and saw a young man who seemed to have just joined the public relations department: "Tell me about it."

"That's right. I feel that our blind apology cannot reverse the overwhelming doubts about us from the outside world. We might as well divert the trouble to the east."

Guo Xiangdong became interested: "Tell me carefully."

"I plan to use an employee account with Weibo certification in our name to post a comment mocking CCTV and transfer public opinion to our public relations department."

The idea of ​​​​young employees is very simple. To put it bluntly, it is to divert public anger.

Guo Xiangdong became more and more interested and asked: "How are you going to mock me?"

"For example, if you send a message saying, 'Sorry, we forgot to renew the central bank account,' I think it will arouse heated discussion among the public."

After the young employee finished speaking, other employees looked at him in surprise.

No one thought that a young man who had just joined the job could have such an idea.

Guo Xiangdong's eyes are getting brighter and brighter, and posting this Weibo will definitely arouse dissatisfaction from the media and the public.

In fact, the pressure on the public relations department will be even greater.

But as long as it can divert consumers’ anger, isn’t that the most perfect public relations plan?

"Okay, I'll do as you say. What's your name?"

"My name is Zuo Jie."

Guo Xiangdong glanced at Zuo Jie with satisfaction: "I will ask the personnel department to regularize your contract, and you can receive a bonus."

Zuo Jie was a little surprised: "Thank you, Mr. Guo."

"If there is no other better suggestion, just follow Zuo Jie's suggestion.

In addition, prepare an internal employee letter for Mr. Zhang, with the tone as sincere as possible.

Then we pay the media to help us publish it.”

Guo Xiangdong has rich experience, but he just didn't think of a better idea for a while.

So, soon there was an account labeled as a high-level individual employee of Hungry? and posted a Weibo: "Sorry, we forgot to renew the central bank account today."

Afterwards, all employees of Are You Hungry were asked to forward it.

They even mobilized their relatives to repost it, making this Weibo post even more popular.

Some people are led astray without even realizing it.

It was originally intended to mock the food safety issues of Hungry Me, but ended up mocking the level of Hungry Me’s public relations team.

Gan Jiawei had been paying close attention to Hungry's actions and instantly realized that the other party had a master.

At the same time, are you hungry? We are also actively conducting multi-party public relations operations through various shareholder relations.

The most obvious effect is that the local Food and Drug Administration in Shanghai hastily settled the matter by imposing a symbolic fine of 120,000 yuan.

The fine of RMB 120,000 is nothing compared to the financing amount of Hungry?

Gan Jiawei would definitely not let go of hunger so easily, and the same goes for magnesium balls.

On this point of fighting against Hungry?, the two families coincided with each other.

As a result, more and more self-media and reports began to return to the theme of food safety.

Hungry Me also posted an internal email sent by Zhang Xuhao to its employees online, calling on Hungry Me employees to show the sense of responsibility that a mature company should have.

Gan Jiawei is very disdainful of this. Will the emails sent to the company be known to the outside world?

The public relations departments of several companies began to fight over each other, but the order volume of the platform will not deceive people.

Are you hungry? Within a week after 3.15, orders fell to the bottom.

Even with high subsidies, it still cannot stop the decline in orders.

I had no choice but to do something stupid when I was hungry.

Brush orders!

In order to tell a story for capital, the number one position in market share must not be lost.

The vast majority of Hungry? merchants are blatantly cheating on their orders.

Even Hungry?’s marketing manager is responsible for teaching them how to place orders.

Judging from the order volume, Are You Hungry seems to have not fallen behind too much.

Cao Cao Takeaway seized this opportunity and ran a wave of positive advertising at the 3.15 party for free.

The most obvious effect of this wave of advertising is that the Cao Cao food delivery app in major app stores has received rave reviews.

"No wonder Cao Cao's takeout is rated so highly. I thought it was fake at first."

"After watching the 3.15 party, I will never eat Magnesium Rice Balls or Hungry Are You takeaways in my life."

"Cao Cao's takeout is good, but the number of merchants is a bit small."

"There are many magnesium balls and Are You Hungry? They are all black workshops. I don't dare to order them because my life is at stake."

…

Now for the food delivery market, Cao Cao Food Delivery has seized two waves of opportunities and firmly maintained its position in the top three.

Baidu Waimai is completely lagging behind. Although 3.15 gave Baidu some face, it can't stand up to Baidu Waimai.

After Li Hong saw the market share report of Baidu Waimai, he slammed the table angrily and said: "How do you do things? What's the use of just having a false reputation?"

"Mr. Li, it's all my fault, and I will take full responsibility for it."

Kong Weibing looked guilty, lowered his head and admitted his mistake.

"Follow it all?"

Li Hong has always been elegant and easy-going, but at this time, he seemed to choose others to devour.

"The original third position was completely ruined by you.

Now that the market share is almost overtaken by Ali’s reputation, how can I continue to support you?”

Kong Weibing lowered his head and said hesitantly: "Can the group give us some more marketing expenses? We used to spend most of our funds on building the food delivery ecological chain, but now we are a little short of funds."

"You should go back first and wait until I think about it carefully."

Li Hong breathed out lightly, not wanting to let the Baidu takeout affect his mood.

The intensity of money burning in the food delivery market far exceeded Li Hong's expectations.

Advertisements on the stairs of shopping malls and office buildings across the country include Magnesium Tuan, Are You Hungry, and Cao Cao takeaways?

Almost to the extent that white-collar workers are well-known.

In comparison, Baidu Waimai did stupid things throughout last year.

It seems to have built a takeaway ecological chain consisting of a central kitchen, fresh food, ingredient supply, supermarkets, crowdsourcing, etc., strengthening its competitiveness.

In fact, it has suffered a massive loss of resources on the b-side and c-side, and will eventually lose the white-collar market that it once dominated to the other three companies.

"madness!"

Li Hong really had nothing to say to Kong Weibing.

But it would be a bit reluctant to give up so easily.

The transaction volume of the takeaway market has increased significantly this year.

Many institutions predict that the transaction volume of the food delivery market this year is likely to exceed 100 billion.

There is no doubt that the takeaway market is a big one.

Just a single oversight by Baidu Waimai made its advantage disappear.

Li Hong stood up and saw an advertisement for Cao Cao's takeout on a building not far away in front of the floor-to-ceiling window with a complicated expression.

A new rising star was able to defeat them step by step.

Back at his desk, Li Hong called Kong Weibing.

"I'll give you another amount of funds. If the market share hasn't increased yet, you don't have to do it."

"Don't worry, Mr. Li, we will do our best to reverse the decline."

Kong Weibing quickly promised that he was finally expecting this life-saving money.

After getting the money, Baidu Takeaway finally didn’t do anything stupid again this time.

Like its peers, it places building advertisements, recruits riders, and subsidizes merchants and users.

Are you hungry? You are still trapped in fake orders. Only Zhang Xuhao and the others know the moisture in the order volume.
To be continued...