Since I decided to be a salesperson, after understanding the company's products, business itself and industry-related situations, the first thing I face is to find customers. However, how to find target customers who are interested and even able to place orders depends on personal luck, and Wang Yiyuan himself explores it. As the saying goes, the master leads the door and practices depends on the individual.

At the beginning, the Taiwan-Shanghai company did not provide Wang Yiyuan with any ready-made customer resources. It just arranged for Wang Yiyuan to be responsible for the company's new business development in Kingsoft, Fengxian, Songjiang and other regions in the order of first-come and then arrive.

These places look like the business area is really large, but it seems that they just drew a very large cake, but Wang Yiyuan couldn't get started from where to start.

Like the salesman of Dadu, Wang Yiyuan decided to first search the Internet, telephone, yellow pages, newspapers, magazines and other publications to find the target customers first.

But after a while, Wang Yiyuan quickly found that this way of calling and visiting rashly was difficult to gain the trust of customers, and the results were not very ideal.

Often, when making a phone call for a day, most of the phone calls either cannot be contacted or the number is empty. Wang Yiyuan was hit first. Don’t say it’s difficult to find the person who is actually in charge of the other party when making a phone call. Even if someone in the customer unit answers the phone, he even said that it’s not necessary before he could finish the introduction. When they heard that you were going to visit, they would say that the unit was very busy and the person in charge was not here, or they were on a business trip. Be kind to ask you to fax the information or put the information in the guard room before most people could hang up the phone just by saying a few words.

Even so, after a few days of phone calls, I have accumulated a few customers who are willing to accept visits. However, since these customers are very dispersed, the efficiency is not high. I can only visit a few companies in a day, and an average of 3 companies is considered good.

Then the blow came again, and he ran to the customer with confidence again and again, and walked out dejectedly again and again. In the end, some of Wang Yiyuan's customers were not even happy to enter the door and turned around. After several twists and turns like this, Wang Yiyuan had no confidence in himself.

Many nights, Wang Yiyuan returned to the dormitory very late physically and mentally exhausted. As soon as he came back, he lay on the bed and stared at the dark ceiling. He didn't know when he would have a real day to make a comeback, nor did he know if he could survive that day.

Sometimes he didn't even have the strength to touch his hands and feet even the simple work of washing and washing, and he didn't even have the time to eat dinner. Sometimes he couldn't even notice how much smell it was inside, and he couldn't swallow it.

The target market is confused, at a loss and unable to find any feelings. It is a vicious cycle that makes Wang Yiyuan's morale very low.

This experience of stroking and moving forward made Wang Yiyuan, a big soldier who had never had any sales experience, experience a long, confusing and painful period in the history of his life.

Especially in the first month, this period of time when he had to do it but was extremely difficult, running around, without direction, full of setbacks and even causing even self-esteem, several times made Wang Yiyuan doubt whether he was really suitable for business.

He even thought many times that he came to Shanghai rashly this time, and put aside his familiar production management work and thoughtfully doing business. Whether it was right or wrong, he didn't know how bad he could end up doing.

Did he really choose the wrong direction? He asked himself countless times in his heart.

At the intersection of Wuzhai Road and Laoqinghu Road, there is a T-nock intersection. The exposed part is a driver training school. There is a small courtyard next to the main gate of the school. The front and back of the yard and the south side of the wing are both two-story buildings, which have been converted into a separate dormitory for renting. The north side is a flat floor, and the main room is transformed into a large billiard room with five billiard tables.

The owner of this yard is not often here. He is a man in his sixties who is in his daily care and management. The couple also opened a simple small store selling tobacco, alcohol and beverages at the entrance of the yard.

Once, Wang Yiyuan accidentally bought a drink here and found out from his accent that he was from Hunan. Sure enough, when he talked, he was from Jin City, Hunan. When his fellow villagers met his fellow villagers, they naturally felt a natural sense of intimacy. After getting familiar with him, Wang Yiyuan called him Lao Liu.

Lao Liu is in his sixties, small, but very capable, and can work hard for a few real efforts. It is said that when he fights, three or four adults cannot get close to him. Lao Liu is upright and righteous. He has told Wang Yiyuan more than once that if he really encounters someone bullying him in Shanghai, he can call him.

When I was free, Lao Liu either planted flowers and grass in the yard or played fists and sticks in the yard.

The road in front of the gate of this small courtyard is a must-pass between Wang Yiyuan's factory and the dormitory. Generally, if there is nothing particularly anxious, Wang Yiyuan basically stops here for a while every time he returns to the dormitory after work and talks with Lao Liu. Because he is busy looking for business, Wang Yiyuan hasn't come here for a while.

Just as we met that day, Old Liu and the old lady carried water and were watering the flowers. When Old Liu saw Wang Yiyuan, he casually said, "Oh, Xiao Wang, why have you lost a lot of weight?" The old lady also said, Yes, it was hot at the beginning, why have you become so dark?"

Wang Yiyuan said, now I have started to learn business. I have been running outside these days, and the wind and rain are blowing and sunny. There is nothing I can do. Aunt Liu said, "You kid, you have to be careful. Take your body slowly, and don't worry." But Old Liu said, this is also impossible. What else can you do? You can't do business without running."

Lao Liu put down the bucket, took a bottle of mineral water from the shop, handed it to Wang Yiyuan, and then said, Xiao Wang, there is nothing we can do if we don’t work hard in Shanghai. Look, we are all old men and women, so don’t we still have to come out to work?

Wang Yiyuan said, it is not difficult to work, but it is still too difficult to achieve some results. I have been almost half a month, but I still have no results in my business, so I only took a few small orders, which is difficult to do business.

Wang Yiyuan took the scoop of water from his aunt and carefully poured the water slowly into the flower pots.

They have not raised many flowers and plants, a few pots of orchids, a few pots of green ivy, and a few pots of blooming azaleas. Rhododendrons are usually called Yingshanhua in Wang Yiyuan's hometown. At this time in spring, they are all over the mountains and fields. Wang Yiyuan picked a few petals, washed them in clean water, and then put them in his mouth to chew them, while saying, "Well, there is still the smell of childhood."

Lao Liu said, Xiao Wang, no matter how difficult it is now, you have to continue to do it. Just grit your teeth and do it, and maybe you will have a chance. There are many business people living here, and the beginning is the same, everything is difficult at the beginning. If you persist, you may start.

Wang Yiyuan thought about it and said slowly, there is no problem with persistence. The problem is that I don’t know how long it will take. As it is now, I don’t know if I can still hold on.

But Wang Yiyuan had no way out. He had no way to persuade him to give up the path he chose. No matter how difficult it was, he had to make up his mind to continue. At this time, the weather gradually became hotter.

Every morning, Wang Yiyuan would draw buckets of cold water from the well in the yard downstairs, wipe it from head to toe, cheer up, buy breakfast at the corner of the street, and then ride a bike to the company.

It was his master Du Yule who gave Wang Yiyuan an idea, sweeping the streets and sweeping the buildings. Of course, this is not asking Wang Yiyuan to really clean the buildings and the roads, but a professional term in business, which means that when looking for customers, if you sometimes cannot find a fixed target, you will visit one street or an industrial area, or visit one by one to one office building floor by floor. This is to sweep the street and sweep the buildings.

Du Yule helped Wang Yiyuan analyze the status of business development during this period. She believes that the most important thing for Wang Yiyuan now is to boost his mentality, improve his ability to get frustrated, and improve his business development skills. Sweeping streets and buildings is an effective and excellent method, and he can also have a more intuitive understanding of the printing market, so as to use resources efficiently and reasonably.

During this period, Wang Yiyuan also bought a lot of books on marketing and marketing, and would urge himself to read it for a while before going to bed. One night, Wang Yiyuan was reading the book of marketing master Kotler. This master greatly expanded the traditional definition of marketing. He believed that marketing is the science and art of discovering, maintaining and cultivating its profitable customers.

Seeing this, Wang Yiyuan slowly closed the pages of the book. He kept wondering when he could master this science and enter the palace of art? Combining theory with practice, theory guides practice, and deepening understanding in practice.
Chapter completed!