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Chapter 29

Lao Hu's movements were very fast, and he called Wang Yiyuan to go there a week later. This time there was an old Hu friend. Lao Hu introduced that this is the big brother of our market and the secretary-general of our association.

The three of them discussed for an afternoon. Lao Hu finally made up his mind to make a batch of sports shoes to test the market. He entrusted Wang Yiyuan to help design a trademark and shoe box. Lao Hu's meaning, if it succeeds, the next series of work including brand planning, promotion, packaging, instruction manuals, etc. will be handed over to Wang Yiyuan.

Wang Yiyuan said to the truth that our company only does production at present, so there is no problem in designing shoe boxes. However, other design aspects are still weaker, so you may have to find a professional company to do trademark design. Mr. Hu said, I know this, but I trust you, and all these things will be handed over to you. Wang Yiyuan said, "In this way, I will help you find a professional design company, and they will come to you to discuss it in detail, and you will also communicate your ideas with them." Mr. Hu agreed.

Printing and design are considered to be peers. Wang Yiyuan usually deals with design companies a lot, and Wang Yiyuan knows a lot about the design company. Carefully considering, Wang Yiyuan screened an advertising company of not too big and not too small.

Although this company is not big, it is very well-organized in trademark design. It has done brand planning and implementation for many large companies and is well-known in the industry. The company's boss is also named Hu, and is 25 or 26 years old. He is a vibrant young Shandong girl. Hu Xue has printed corporate sample albums in Taiwan and Shanghai. Wang Yiyuan has dealt with her several times and feels that she is real and capable, so she is more at ease to leave the trademark design to her.

Wang Yiyuan recommended Hu Xue and his company to Lao Hu. After several communication and revisions, the trademark design was finalized and the packaging style of the shoe box was also determined, including shoe boxes, bags, manuals and other sets of things. Mr. Hu decided to test the production of two thousand shoe boxes in the first batch, that is, to take out two thousand pairs of sports shoes and first explore the market reaction.

At this time, Xintai Shanghai Company was involved in some trouble with another customer of Xiao Xie, a textile market. The incident happened like this. This customer made five hundred shoe boxes, using the public version of the box style, which is the common shoe box style on the market. There is no brand logo, no address phone number, and no manufacturer's name. This kind of shoe box is very common in the market, and Xintai Shanghai Company has no problem producing and delivering goods according to normal procedures.

The problem lies with the customer. It turns out that this little Xie is really brave. Using this batch of boxes, he added a few colorful self-adhesive labels to the conspicuous part of the shoe box. However, these labels are generous and are marked with the brand trademark and barcode of a more well-known domestic sports shoe manufacturer.

All of this was actually secretly targeted by real manufacturers. As a result, the batch of sneakers had just been put on the shelves, and one pair had not been sold wholesale and retailed. Early in the morning, they were caught by the manufacturer and business management personnel. Both people and goods were caught, and the five hundred pairs of sneakers piled in the warehouse became evidence. After several interrogations, Boss Xie refused to say that it was a label he purchased separately, and insisted that the manufacturer of the packaging box was Xintai Shanghai Company.

The next morning, three people from the Haitong Road Industrial and Commercial Bureau of Wujing Zhen, brought two from the manufacturer to the production workshop of Xintai Shanghai Company. When the workers brought the industrial and commercial groups over, Xiao Yunhua was busy next to the paper machine. These days, they had to work a batch of boxes, so they had to hurry up, so Xiao Yunhua and Wang Liping were helping in the workshop.

When Xiao Yunhua saw that someone with a hat came, he didn't take it seriously at first, thinking it was a routine inspection by the printing factory. The printing industry belongs to a special industry. Not only should there be formal approval, the public security department issue a special industry license, but there are regular and irregular random inspections by the public security, industrial and commercial departments.

The head of the Industrial and Commercial Bureau is Wu Zhixin, deputy section chief of the Marketing Department. Xiao Yunhua also knew him. He came to the factory to guide the work when he first moved the factory. Xiao Yunhua quickly patted the dust on his hands and body, and smiled and went forward to say hello. Chief Wu, come to check the work? Chief Wu waved his hand and said, "You are busy, you are busy." We are just here to take a look."

The two of the manufacturer dispersed as soon as they entered the workshop, and they picked and selected in every corner of the workshop, especially the waste paper and waste treatment area, as if they were looking for something. Wang Liping's eyes were sharp and felt that this inspection seemed a bit special. She walked over and pulled Xiao Yunhua's clothes and whispered to the two people. Xiao Yunhua didn't care and led the three people from the industrial and commercial sector to the office of the second floor cubicle.

After making tea, Section Chief Wu said, Xiao Xiao, this time it is also a routine inspection. You can take the recent paper and consumables entry and exit orders, finished products entry and exit orders, and delivery documents, and we need to take a look. All of these information are from Wang Liping next door. Xiao Yunhua stood up and prepared to get it. Section Chief Wu said inadvertently that this time, he will focus on random inspections of your customer, Xie Weihe from the Textile City. Please take all their contracts and delivery documents.

When Wang Liping heard Xiao Yunhua's retelling, she immediately understood that it must be a problem with this customer named Xie. She left the workshop and quietly called Wang Yiyuan at the gate.

It was coincidental that Wang Yiyuan had just arrived at the textile market. When he received the call, Wang Yiyuan was a little unsure of the intention of industrial and commercial, and he didn't know what happened. He said to Wang Liping on the phone that I had contacted this customer, so there should be no problem, right? I think so, you will give him all the information according to the requirements of industrial and commercial, and I will come back quickly. After making the call, Wang Yiyuan wanted to turn around and return to the factory in Wujing.

Just turned around and took two steps, he thought again, since he arrived at the light textile market, he should go to the customer's shop first. Anyway, the industry and commerce have come, so it will not delay this time.

Wang Yiyuan quickly walked to the shop of the customer on the second floor. He saw that the shop was closed and the roller shutter door was pulled down. Two long seals covered with red marks of industrial and commercial seals were pasted on it. Wang Yiyuan felt the situation was serious and hurriedly asked the merchants familiar with the stall next to him, and then he knew what was going on. He quickly contacted Xiao Yunhua and told Xiao Yunhua about the affairs of Xiao Xie's customer, so that Xiao Yunhua would pay more attention to the actions of industrial and commercial. Wang Yiyuan was not relieved, so he called Wang Liping again, asking her to be more careful and call her as soon as possible if she had any problems.

The people from the Industrial and Commercial Bureau looked through the information on the table and kept noting something in the notebook from time to time. Nearly an hour passed, two people from the manufacturer followed and whispered to Section Chief Wu for a while. After drinking a sip of tea, Section Chief Wu seemed to ask Xiao Yunhua casually, why do you seem to have no barcode printing or barcode labeling paper and other records?

Xiao Yunhua felt that Section Chief Wu’s question was abrupt and strange, and blurted out that we didn’t have one.

Wang Liping, who was sitting next to her, heard some of the meanings and seemed to understand something. So she explained to Section Chief Wu with a smile, saying, "Our factory does not produce barcode printed materials. Wu Ke, you have also seen them in the workshop. We don't have machines that can print barcode label paper, so how do you do it?"

When Wang Yiyuan returned to the factory, the group of people from the Industrial and Commercial Bureau had already left first. Section Chief Wu and others did not leave any words to express their actual meaning before leaving. They just said that the production of the Xintai Shanghai company should be subject to regulations, and they particularly emphasized that illegal things must not be done, and they are determined not to be allowed. Wang Yiyuan, Xiao Yunhua and Wang Liping discussed for a while in the office, but they did not understand anything.

Xiao Yunhua said tentatively, "Why would you call Wu Ke and ask?" Wang Yiyuan thought for a while and said slowly, "No need to call for now." When they came here today, they only said it was a routine inspection, but they did not say that we produced counterfeit and shoddy products. It would be a bit inappropriate to call this phone again. Let's talk about it in a few days. Wang Yiyuan thought for a while and then said, "In the past few days, I will ask the cousin of Jiangxi next door, Mr. Xie, to ask from the side, that this is more appropriate."

Xiao Yunhua said again, but then again, I think we didn’t make any mistakes in this matter. Wang Yiyuan said, “We definitely have no mistakes. However, this matter also reminds us. In the future, we should pay more attention to the customer’s behavior and work. We should always be alert in terms of contracts, delivery documents, etc. between the two parties. In particular, in the future, no matter how much the amount is, even if there is only one dollar or a few cents for business transactions, we must sign a contract.

Wang Liping interrupted and said, I think what Brother Wang said makes sense, and there is nothing wrong with being careful about everything.
Chapter completed!
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