Chapter 28 Footwear Wholesale Market
After clarifying his ideas, Wang Yiyuan decided to put the breakthrough in various shoe industry wholesale markets in the city.
It took him less than two weeks to quickly pass all the related markets by sweeping the building. He spent more than ten large and small markets such as the shoe market in Qipu Road, the shoe wholesale market in Xitu Road, the textile wholesale market in Cao'an Road, and the textile wholesale market in Caoxi Road. Wang Yiyuan left the introduction information of the Xintai Shanghai company and his business card in each stall, and had long or short introductions with the owner of each shop.
For work considerations, Wang Yiyuan's business card did not have the title of general manager printed on it, but he was written as a business manager.
Because of the rich experience in making shoe boxes and bags, or the company profile, a series of major customers with certain influence, especially the well-known influence of the national sock industry in the industry, the market in this area responded quickly. Slowly, there were calls for inquiries and shoe boxes, and they were gradually feedbacked.
After contacting more, Wang Yiyuan gradually discovered business opportunities. These wholesale market merchants basically demand small orders, sometimes only a few dozen or hundreds of shoe boxes or bags. Such a small quantity is a type that big manufacturers look down on and small factories are unwilling to do if it is troublesome. However, small orders also have one advantage, with less competition and relatively high price flexibility. This is equivalent to giving Wang Yiyuan an operational market space.
Wang Yiyuan did not dislike these small orders and refused to accept them. He just adjusted the price according to the quantity of orders. The quotation was slightly higher than the usual situation, and he insisted on the spot in stock. These vendors in the market deal with people all day long, and were smart and sensible. They knew that because of the small batch size, there were difficulties in factory production. They understood and recognized Wang Yiyuan's approach, and were easy to talk about Wang Yiyuan's quotation, etc., and they didn't care much about the price of more than one or two cents, and they paid the money more easily.
After a period of time, Wang Yiyuan and Xiao Yunhuai calculated that in addition to the relatively troublesome and cumbersome production, the factory's profits are actually good, and even more cost-effective than some long orders. This strengthened Wang Yiyuan's idea of continuing to develop this business.
For several weeks, Wang Yiyuan went out early and returned late. During the day, he basically stayed in the city. He contacted and coordinated orders and delivered goods between these markets. After working for a long time, Wang Yiyuan was basically familiar with the vendors in these markets, and at least he became familiar with them. Merchants all knew that there was a tall printing young Wang who liked to hand them over to Wang Yiyuan for processing regardless of the size of the order.
After leaving the Haitong Road factory, Wang Yiyuan usually takes the starting station of No. 178 in Wujing to the terminal station of Xingeng Road, Tianyaoqiao Road, Xujiahui. The bus No. 178 is more convenient. Not only does it have many trains, but the terminal station is also in Xujiahui, which is very convenient to travel again. What is rare is that the evening bus of this bus will last until 11:30 in the evening, and basically it will not delay Wang Yiyuan's time to return to the factory.
Because the distance between various markets is relatively long, riding a bicycle is not realistic and cannot bear it. Wang Yiyuan bought a new electric bike, which makes it easier to run. After getting off the bus, Wang Yiyuan rode the electric bike around the various markets. It was a bit troublesome to charge. Later, I became familiar with the vendors. Electric bikes were sometimes stored in their shops, which not only solved the charging problem, but also solved the problem of storage at night.
As soon as the market opened early in the morning, Wang Yiyuan came to the shoe wholesale market on the basement of Xingda Market on Qipu Road and stopped in front of a shop that specializes in sports shoes.
The owner of this shop is from Shanghai, with his surname, Wang Yiyuan, and he was familiar with him, so he called him Lao Hu. Lao Hu turned out to be a car contractor in a state-owned leather shoe factory in Shanghai. In the early 1990s, the company was reorganized, and the leather shoe factory was bought by a Zhejiang boss as a whole. The brand was left in Shanghai, but the factory moved to Zhejiang. Lao Hu's whole family was in Shanghai, so it was naturally impossible to go to Zhejiang to work for a long time, so he was laid off. After the laid off, Lao Hu thought about it, took the compensation from the factory, started his own business, and set up a shoe repair stall at the entrance of his community. Because of his skillful craftsmanship and fair prices, he quickly became famous. Lao Hu still missed the glory of his leather shoe factory. In Lao Hu's original words, he was an original and genuine laid-off worker who had a job as a job.
Around 2000, the Shanghai Qipu Road market began to be renovated and expanded. When Lao Hu saw the business opportunity, he resolutely gave up his small shoe repair stall, borrowed all his savings, and borrowed nearly 600,000 yuan from someone to buy the current shop. The shop is relatively large on this floor, with more than 50 square meters. In a few years, with the increasing prosperity of the Qipu Road market, the price of this shop has doubled several times, not to mention the market size, the market size is similar, and the annual rent of the shop is not as good as the place, and the annual rent exceeds 600,000 yuan, and the supply is still in short supply. Lao Hu now exclusively represents several Jinjiang brand sports shoes, hires 3 salesmen, and the business is very good.
Wang Yiyuan walked into the shop and did not see Lao Hu. The salesperson was familiar with Wang Yiyuan and pointed to the innermost point. The innermost point was a compartment, which was divided into two floors, namely the temporary turnover warehouse and Mr. Hu's office. Open the office door. Lao Hu was brewing tea inside. When he saw Wang Yiyuan coming in, he called Wang Yiyuan to come over to have tea. Come on, Tieguanyin that had just been brewed.
Lao Hu asked Wang Yiyuan to make a carton a few times before, and he spoke more casually. Lao Hu teased Wang Yiyuan and said, "Xiao Wang, don't be too good as a salesperson, you are more on time than our workplace. Your boss is so happy. How much is it to you? Are you so active?
Wang Yiyuan took a sip of Tieguanyin and said, "Why do I come to work here? Please give me more money. Mr. Hu said, "Okay, I'm optimistic." But you are afraid that you won't be able to stay in our small place. Both of them couldn't help laughing. After tea three flavors, Wang Yiyuan said, I think the current shoe wholesale market, especially sports shoes, is quite good. I was thinking, Mr. Hu can't do anything about this.
Mr. Hu smiled and said, "You young people have many ideas, what do you think? Let me tell you? Wang Yiyuan took a sip of tea and said that the Tieguanyin soup is lighter and tastes slightly sweet." Lao Hu said that this is a new tea, a fresh fragrance Tieguanyin."
Wang Yiyuan said, if you want to do business, Mr. Hu, you must be more proficient than me. I dare not show off. As a bystander, I just have a suggestion that since sports shoes are so easy to sell, wouldn’t it be better if you could build your own brand? If you do it well, not only will you be less restrictive, but you will have greater freedom of performance.
Lao Hu was about to heat water into the teapot, but when he heard Wang Yiyuan's words, he put down the kettle, clapped his hands, and said, "Xiao Wang, you are smart, you have gone with me." Wang Yiyuan said, it's not easy to build a brand, it's not a matter of overnight success, it requires long-term persistence. Aren't you doing it well now? Mr. Hu, you have to think about it.
Lao Hu continued with great interest, and I have considered this for a long time and have initial ideas, but I have never made up my mind. When you talk about it today, I decided to wading first. I have thought about the OEM factory, so I put it in the factory I used to purchase in Quanzhou, and the styles were made up to our company's brand using the currently popular styles in the market.
This conversation was very speculative, and then he even discussed many things in the details. Because Wang Yiyuan was not familiar with the market for this sneaker, he mainly heard Mr. Hu say that he would express his opinions from time to time. Unconsciously, it was noon, and Old Hu insisted on asking Wang Yiyuan to have a meal at the restaurant. Wang Yiyuan politely refused. Mr. Hu finally said that if his brand could be successful, he would definitely write a note to Wang Yiyuan.
Wang Yiyuan bought an eight-yuan lunch box from a roadside mobile dealer and was squatting on the roadside to eat. A middle-aged man wrapped in a down jacket came over mysteriously and asked softly, "Brother, are you here to wholesale clothes?" Wang Yiyuan didn't know what happened, and looked at him with a mouthful of food in his mouth, without saying a word. The middle-aged man said, "Brother, we have many world-brand suits here, right on the fourth floor, do you want to see it?" Wang Yiyuan understood that he was selling counterfeit and shook his head. The middle-aged man walked away in disappointment.
Not long after, another middle-aged woman came over, wearing a thick winter coat, and came over to ask if she wanted branded shoes. Wang Yiyuan still shook her head and said, "No."
Chapter completed!