As the bullet gets closer and closer to the target, Xiaokang gradually enters a state of waiting for the game, and tension finally comes to every member. First, will the tension be caused by twists and turns, and second, will the audience buy this model? In this era, the cost of making friends is getting higher and higher, and each movie ticket is an average of 40 yuan. If you want to make friends, you will have to ask questions.

The former actually made Chu Yuanxi use a lot of chrome hardness in Yuan Lu, saying, look at you, you are a well-off entrepreneurial veteran, but no one believed in Zheng De's strength from top to bottom! Do you think you are so good at this?

Yuan Mu said this was low-key luxury, and the silent pillar was the strongest. In fact, after the Baren held a brief meeting on the establishment of the directors, Chu Yuanxi pulled Yuan Jing to discuss it carefully. At that time, it was not a task to Yuan Jing, but asked him to hand in his homework. As early as November last year, when he decided to start the preview of "I'm Suspense" in the form of preview, he had already communicated with Yuan Mu in preliminary communication, allowing her to make plans based on the help Zheng De could provide.

At this time, Zheng De had basically put a considerable part of the working capital on Baren and Xiaokang. Xiaokang participated in all the financing. Even when Chu Yuan Jing talked about this strategic investment before the Spring Festival, he asked to participate in one, so there was great interest. This can also be understood as investment share exchange resources. Although Xu Xin is more prominent in the investment circle, he does not have the resources like Zhengde Fund.

Therefore, although the possibility of twists and turns exists, Chu Yuanxi is not particularly afraid. You should know that in the original world, Xiaokang has 100% of the votes to make up for the purchase of the 100% votes, it also has to infringe on the interests of other filmmakers in the same period. It does not mean that infringement of 2 billion is considered infringement. Others are determined to be cheating, and infringement of 200 million people will not care. It is also Zheng De who helped settle it.

Therefore, Chu Yuanxi is quite confident about what resources Zheng De can provide, but this time he violated more and Xiaokang paid more.

As for the latter, Chu Yuanxi dared not guarantee it, because the audience during the Spring Festival period has a very wide choice, not as attractive as the domestic protection of 100% votes for the 100% vote for the Chinese-made protection month.

But this question is not bad.

You should know that the resources invested by the Baren to bundle the Oscars and "I'm Surrender" in "The Enemy of Rome" are worth tens of millions, which is equivalent to the promotion and distribution costs of a movie of a fair scale. On their own side, they can only be considered as a front-end station. In addition, the popularity caused by the subsequent war of words, it can be considered that the exposure has reached the level of saturation attack on potential audiences.

Therefore, the negative impact on audience movie viewing is nothing more than Cass, specifically Zhu Chi’s internet celebrity label.

Regarding this issue, Chu Yuanxi has been holding on to this 100% vote-back plan, which has made many people with good relationships or stakeholders know that he had planned to advertise for Xiaokang by filming "I'm Successful", but he didn't expect that he would make such a big fight and break the circle in an instant, so no one was serious about him.

As a result, when he showed his ambition, someone did raise questions. Since he wanted to play so big, why didn’t the heroine invite a real big name? Isn’t it good to invite Nini? Zhu Chi and Nini’s faces are similar to each other, both are mature and cheerful. This character cannot invite a actress with a small face, but it must have the aura of a beautiful woman. However, compared to Zhu Chi, if the name written in the cast is Nini, it is necessary to have less uncertainty.

In fact, Chu Yuanxi had not thought about this problem. It was not that he promised Zhu Chi to make a movie for her and that she would be the heroine, nor that he had to invite a real anchor because there was a live broadcast in the plot. Instead, considering the practice of well-off movies in the original world and the impact and changes, he made a full comparison and decided to still use Zhu Chi as the heroine.

If you think about it carefully, there is indeed a big difference between the process and experience of the two movies.

Zhu Chi in the original world does not have the label of any entrepreneur, but is just a simple big anchor. She is wearing this label and filming a well-off movie, which will definitely have a certain impact on the audience's movie viewing. Therefore, even if there is a full ticket guarantee, the attendance rate in the previous two days was not satisfactory, and it continued to rise since the third day.

But Xiaokang's state at that time was different from now. At that time, because the health coins were not put on the chain, and there was no distraction from mobile payment. More importantly, there were no frequent membership card runaway incidents in society at that time, so the number of Xiaokang's membership card members increased rapidly in the early stage, which was much better than this time.

Therefore, the development speed of the well-off stores is faster than this time, and the price is that they are unhealthy cash flow and they feel like they are running wildly.

However, users did not have a personal feeling about whether Xiaokang was stable or walking on a tightrope, so Xiong Akang's expansion was stronger, with stronger influence and higher popularity in society, and was regarded as a rising star.

And that was 2017. Alibaba had not yet taken the initiative to start the concept of local life, and its reputation was stumbled and funny, and it did not swallow Ele.me. Huang Tuan was still popular in the takeaway industry with Ele.me, and he had some spare time to try to share power banks and failed. Well, there was no Little Blue Cup...

More importantly, the market environment. There was no sweater war at that time, and the years were quiet and happy. No one saw that the afterglow of the setting sun was about to dissipate, and the tide of anti-globalization had not yet risen from the bottom of the sea.

In this case, Xiaokang became the master and vanguard of the field of local life in the original world. He was a little more advanced than a unicorn and was qualified to reinterpret the concept of local life and tell the public that local life is not just about delivering food.

Therefore, whether in terms of size, business or soft and hard power, the original world is actually worse than it is now, but the status of the world is higher. Even the independent director hired Gaoyan from the Chongyang Finance Department of Renmin University and Professor Luo, who once served as the deputy mayor of London, was very proud of his appearance.

Otherwise, Xiaokang would not be comparable to TMD with a size of over 100 billion. The potential of Xiaokang is the reason why he is highly regarded in the original world. Such a company is a new thing to make movies, and it can be said that it has attracted a lot of attention before it is turned on.

Until now, I'm sorry that 100 billion is no longer powerful. TMD and Pinduoduo are both of 5,000 to 1 trillion yuan. Ordinary people will not feel that there is anything to be shocked about a 100 billion yuan enterprise.

Therefore, a large part of the first wave of audiences attracted by the original World Well-off Movie after it was launched were the audience of the national brand Xiaokang, with an inquiry and the affordable guarantee of tickets. Then I found that the movie was unexpected and that the heroine was an anchor but she acted quite well, so I ran around and told me that the wool was unexpected and that it was OK to get the speed.

At that time, the first time in the well-off society was triggered, causing more well-off old users to fetch this wool, but they did not get new things, but paid a high cost, which scared the director who was specifically responsible for the film operation to death.

Fortunately, these users continued to spread beyond Xiaokang, and were infected offline by word of mouth, and infected online by WeChat groups and Moments. Only when Da Longdad blocked Xiaokang's link was blocked, he spread the attraction, used a 100% ticket subsidy plan to impress passers-by, and finally achieved a box office counterattack.

Chu Yuanxi still remembers the comments of users when spreading this film, which was called "This movie is worth spending two hours to buy a bunch of convenience store food." This is called rough words or not. It is a manifestation of the continuous rise in reputation. In the end, the most bizarre movie box office in history was achieved by rapidly rising attendance. I made a profit when I lost, and the more I lost, the more I made.

This time, the brand effect of well-off society is indeed not as high as that in the original world, but what about Baren Group?

Chu Yuanxi believes that he is slightly better than that, which cannot compare to the national effect of the well-off society in the original world, but it is more accurate. Baren’s fan operation and the power of media is released to the fullest at this moment. Many of Baren’s fans are fans of Zhu Chi, and from the perspective of absorbing volume, it will not be worse than the well-off society in the original world without the power of self-media. If Baren’s fans don’t care about selling leeks.

So the worst case is nothing more than replicating the box office trend of the original world. First, Baren fans enter the market, and then find that the film is unexpectedly good, and then they are full of joy. Since they are willing to inject information into Kang Kang, there is no need to be afraid of this and that, there is no need to be afraid of this and that.

Then there is the timing of the launch of the original world movie. The same thing as now is that they are both preparing to start franchise, but they are slightly misplaced. The milestone plan for the well-off society when the original world movie was launched has just reached the planning of franchise, but it has not yet begun to invest. Now, after the investment promotion is started, the preliminary construction of the franchise city has begun, but it has not yet opened.

In addition, the goals are slightly different. The original world's franchise policy was aimed at Shenyang from the beginning, because Pinduoduo had not yet made any efforts, and the sinking market was a blue ocean, and whoever rushed in first would be happy. Now, the sinking matter has been done by Pinduoduo, Alibaba and Huangtuan, which makes Xiaokang still calm and follow his most natural pace.

This is why Chu Yuanxi was able to write the script of the original Xiaokang movie but did not do this. He would rather play the drum and open it again, without being restrained by the last time. He would do whatever he did best and leave the problem to professionals to solve.

As for the starring actor...

Once upon a time, when Chu Yuanxi designed a blueprint for Xiaokang in 2016, he decided to start to decline in the second half of 2017, so the starring actors of the film plan must be "rustic enough".

In the middle of 2017, Douyin was still very ordinary, and no one would have thought that it would be so popular later. Kuaishou's traffic was not bad, and it was an authentic local platform. It was highly favored by Xiaokang during the promotion and distribution. The main creative team of the film project originally wanted to find Brother Baoqiang. However, when the code was in the cast, something happened to happen to be in trouble at Brother Baoqiang's house, and there were a lot of lawsuits to fight, and the schedule was not enough.

Then his eyes turned to Uncle Benshan's disciple group or the big anchor on Kuaishou. As a result, Chu Yuanxi directly stuffed a Zhu Chi and said, "You guys use your brain. It's right for us to shoot a rustic movie, but don't you go to the bones." Kuaishou's big anchor is really rustic enough to dance to society. How can the movie narrate? Can we master a little bit of a measure? The anchor I recommend has a very story. You can directly write a script after changing her affairs, which is very realistic.

In fact, Zhu Chi is not particularly rustic in the anchor of Fengdian, but she is from Northeast China. The Northeast is the most popular live broadcast area in the country. There are endless big anchors from Northeast China, so there is nothing that cannot be broadcast. The live broadcast form is deeply rooted in the hearts of the people. The story takes the story of her big anchor returning to her hometown to encounter various aspects of life, which just happens to help her support her character and control the heroine's status.

This time, a well-off society doesn’t need such a rustic movie. The franchise cities that are planned to be opened are mainly first- and second-tier cities, so they chose the theme of workplace bullying.

But the starring actor still matches Zhu Chi's conditions. First, her character with a worth of 10 billion is more worthy of speculation than the original world; second, no matter how the internal division of labor is divided by Zhu Chi after entering Baren, it must be in line with the personality of the workplace in the eyes of outsiders, and it is also compatible with the two distinct identities of anchor and workplace.

What’s more important is that when Chu Yuanxi knew that she could act well, Zhu Chi was a traffic star with acting skills. What is the so-called "top star" in the circle? Even if there are about 2 million fans who are willing to pay for it, they are the top star, and they are the top star.

It’s not counting if you are free fans, these 2 million fans must be willing to pay for money no matter how rough your idol’s work is.

Since Zhu Chi entered Baren, she has been increasing in the live broadcast industry. If she asked for gifts according to the normal anchor sales model, she would have been successful. It may be too much to call her a top stream. Compared with ordinary traffic, this is an advantage that she does not have in the original world. One of the so-called big anchors in the original world is counted as one. It is already amazing to have hundreds of living people in the live broadcast room.

This is indeed a negative label for internet celebrities to star in movies, and they are at the bottom of traffic stars in the contempt chain. Because traffic stars will not call their fans to "relatives", but call on fans to contribute when they need it, including but not limited to brushing money, making head-on recommendations, and reporting others; when they don't need it, they will be crazily banished, or even expel fans, saying that what fans do has nothing to do with traffic stars.

This is also the reason. Even top internet celebrities like Temo are likely to fail when they act in movies. Not only movies, TV, but also variety shows will attract a lot of criticism, even if their pay is definitely not low.

But the movie is quite special, that is, the audience is more concerned about the reviews and the ratings of KOLs, especially those in first- and second-tier cities. It doesn’t matter if the audience is down.

Chu Yuanxi certainly knew that the sound of Kol was very important and could greatly influence ordinary audiences, but unfortunately, it was useless for the Ba people to brag themselves, so they could only spread coins widely and buy soft articles with independent film reviews. But this was not enough, because a large amount of black water would inevitably lead potential audiences to create the impression that "I'm convinced" is a bad movie.

This is also one of the benefits of pre-reservation in advance. In addition to accumulating reputation in advance and reversing negative impressions, the verbal war caused by pre-reservation is equivalent to mudging the water in advance. After mudging, even if there is any independent Kol coming out and sending bad reviews, because the water is muddy, potential audiences will only regard it as part of the verbal war and will not form the first impression just because they see bad reviews.

Therefore, we are not afraid of bad reviews when we see them!

In short, compared to the original world, the situation this time is much better. Almost all the losses suffered before can be avoided through a series of operations. I don’t believe that the audience will not buy it! At this time, the rating of a certain petal of "I Am Submitted" has been stable at least 7 points, and there are many people participating in the score. In other words, the reputation is not explosive, but it is already stable. Kang Kangli is willing to inject information, and he has achieved his best in one battle.

It was soon Wednesday, February 10th, which was the 29th day of the Chinese New Year. Maluo dragged his tired body and finally got on the train to return home. Chu Yuanxi drove to see him off in person, which surprised Maluo. It is said that this is a treatment that only Uncle Sheng and Zhu Chi can enjoy. Don’t think about it even below Jiaotu.

During this period, Ma Liu was obviously tossed. The main reason was that his lump was too big, with more than 300 kilograms close to two meters. He was full of round belly and could be like quadruplets. This image was a bit shocking on TV. If his skin was a little tanned, he could catch up with O'Neal.

He himself noticed this problem, or his mother noticed that his son was on TV, so she quickly sent a message to him, and ordered him to organize his image, and it would be best to lose weight when he was on TV, which would be beneficial to find a girlfriend.

Therefore, these days, Maluo has been sharpening his guns in the face of battle and performs a lot of exercise every day. However, fat people with this tonnage are more dangerous to exercise. The bones suffer too much wear and tear, and they will get injured if they are accidentally injured. Therefore, Maluo has endured a pain that he has not experienced in his life this month, and it is worth Chu Yuanxi sending a trip in person.

I saw Maluo nestling in the back row with a look at his phone. The space of the passenger car could not accommodate him anyway. Chu Yuanxi drove quietly, adhering to the principle of "the older the driver, the less he talked." Suddenly, in the rearview mirror, he saw Maluo seemingly staring at the phone, then looked up and asked: "Mr. Chu, I have a friend who asked, does Xiaokang work in Internet finance?"

"What? Your friend has resources?"

"Ah, yes. Feng Qin and I happened to have a chat some time ago. He said that if there are resources, the project is just right, and we can organize incubation and entrepreneurship and bring funds to the group."

Chu Yuanxi said that Maluo is very smart! And he is still a pen, not R&D and operation. In comparison, the R&D and operation of the people in the Chiba people do not have this entrepreneurial awareness, so he should be ashamed! And Maluo is also a big DKP player, and he should be the one below the founder level at the moment, which is a pity...

"It's really a pity. If you have other resources, you should quickly say it. Let's handle it immediately. Forget about Internet finance, Baren and Xiaokang are not ready to do it."

"Ah? Why? Isn't it particularly profitable?"
Chapter completed!