In jargon, this is called adjusting the distribution strategy. With Xiaokang's adjustment, the entire film industry was thrilling. Originally, the film industry hoped to be based on theaters, but theaters were obviously sent to money. Once the distribution strategy of Xiaokang was released, it was more pragmatic than anything that could be used for theaters. Needless to say, the plan to maximize profits must be relied on good industry ethics to restrain the devil in my heart.

Moreover, not only are the 30th day, but the income from the first and second days of the first day of the lunar calendar belongs to the theater chain. If the audience also watch movies for free, they obviously have a stronger desire to consume, which will make popcorn and drinks in theaters more sellable. In addition, theaters are all experts, and experts do not read Weibo. Just look at what major short video platforms are pushing recently, and do you still need to ask how to schedule films?

In fact, Xiaokang has already started to schedule films during the preview stage. This trick was used by "The God of Medicine" back then. The preview screening was higher than some so-called blockbusters that are currently on the preview. Not only is it invincible during this period, but it also made a scattered film that was originally not a good deal in the previous period.

So much so that some filmmakers strongly call for the opening of powerful films such as "Avengers" during the Spring Festival. We can't deal with you. Can't deal with you?

Some people also angrily denounced that some films have been released for a year and have not even passed the review, and all kinds of procedures cannot be completed. After the bureau’s review, the public security review will be released and continued to be reviewed. The so-called back-to-back review of films, the examiner and the creator do not meet or communicate at all. Why can "I Am Suspect" be completed in October and get the Dragon Mark in December? Are they taking the Rockets? Is the power of capital so much stronger than respecting creators?

In addition, some of them really went to watch the preview screen, and they were so angry that they said it was unsuccessful. They shouted: This is not a big advertisement for Xiaokang! I am a silly! This video is a big advertisement with a duration of more than 100 minutes! The person surnamed Chu posted the advertisement in the cinema!

Hearing this roar, Yuan Mu said that he was very correct. This expenditure should be recorded as the advertising expenses that are financially reasonable, so that the financial report is real and effective. Now it is recorded as the business promotion expenses, which seems to be very false and is suspected of beautifying the statements.

Some people showed off the big shots and commented on this matter. Are the younger generations so arrogant now? Before and after, the yellow group Ali monopolized ticket control channels, and later, the headlines were involved in disrupting the market. Now even the newly bubbling Baren Entertainment ran to us to shit and piss?

Originally, Chu Yuanxi didn't plan to deal with these rumors because he was not lethal about "I'm Successful", but it would also boost the curiosity of passers-by. In particular, some big guys are really hard to deal with, and they will pass by once they are tolerated. It is true to get benefits. It is not wise to provoke some giant crocodiles lurking underwater. After all, no matter how Xiaokang does, it only affects the relevant stakeholders of the Spring Festival movies.

But I heard that some people started to move the upper level route, and they should seize the breakthrough of ticket subsidies, requiring window guidance, and order Xiaokang to cancel the ticket subsidies, otherwise it will be detrimental to the healthy development of the industry. In this way, we have to come up with prepared countermeasures.

Regarding the subsidy, or the regulations on the film and television industry, many times, are not based on red-headed documents, but verbal notifications. This is the industry practice, but it is also the basis for many things to be in a vague state. Even if there are explicit regulations, different interpretations can be made. For example, the annual broadcast time of any domestic film in the theater must exceed two-thirds of the total time, and is basically in an interpretable state.

As for the regulations on ticket subsidies, that is, the minimum requirement of 19.9 yuan per ticket can also be interpreted. The ticketing platform simply made a second ticket subsidy through VIP cards, membership, etc.

Therefore, in theory, Xiaokang can interpret his own behavior as not doing any ticket supplement. Chu Yuanxi has always said this in his external guise: We did not do ticket supplement. What we did is not making ticket supplements, but promotions. We did not allow the audience to pay a penny less to buy tickets. Why is it not conducive to the healthy development of the industry? To talk about share sharing adjustments, that is not the bad precedent for our Xiaokang, right?

In fact, Xiaokang’s ticket exchange is not to directly give money or tokens that can be withdrawn by users, but to send vouchers to users’ mobile payment wallets. You can only buy things in the Xiaokang system, similar to Pinduoduo’s unblocked cash coupons, and only one ticket is valid for each user’s account. This is indeed not like ticket subsidy, which can be enjoyed no matter which time you buy it.

But in fact, this is Chu Yuanxi redefining the votes.

If you want to say whether Baren has a navy or not, there is no one, but the staff of Baren Information is not a navy or a navy. For a time, a certain balcony, WeChat, headline app, Weibo, and even post bars were filled with Baren's voice. This sentence cannot be said to the air, so Chu Yuanxi also asked Baren's pen to make a great article. The general idea is very simple. Who makes you wish that more than 80% of the Spring Festival movies are here to cheat money?

Who still remembers "Peppa Pig's Spring Festival"? This kind of thing that cannot even be called a movie, which is not even a cultural waste. What did you do during the Spring Festival? Join them! Fortunately, Xu Shanzheng's film was not online last year, otherwise he would have to be 600 million yuan. That would have to be a box office of 1.8 billion, wouldn't it be a dream!

Therefore, please ask all the fellow villagers, the three elders and four young men to open their eyes and see the movies that can be played. One is counted as one. Is anyone so anxious to jump? They are all doing their own promotions and promotions with peace of mind!

Do you know why the capital that makes the Internet goes wherever it goes? Because the price in that place is unreasonable. Brother Qiangdong was working on JD.com and brought home appliances online, he did smash the plates of home appliances department stores, but this plate should be smashed! Because the department store did not increase the price by 50%, there was no profit, the profit margin was unreasonable, the cost was too high and the efficiency was too low, so the Internet industry came in.

According to tradition, the Spring Festival is actually the simplest. Whoever casts and big names and whoever is fighting hard in promotion will have a higher box office. It is so straightforward, just like some kind of spoils that have reached an agreement in advance. When the big guys of the world have reached a big scale to divide the money, everything has been decided. It is not without surprises, but very few people are unexpectedly disappointed and unexpectedly popular.

This is called Shenma? This is called intra-collecting. This is the biggest disadvantage to the industry!

The distribution of the well-off society benefits theaters, which can help theaters quickly recover after the tragic situation of more than half a year last year, benefiting users and themselves. The quality of the film is well-known and bringing innovation to the entire industry. Isn’t this a very good thing?

...

As soon as this article was published, many people were confused and thought to themselves that they were fighting, but why did they suddenly emphasize the theater chain? How did they praise and criticize the film industry? People criticized you for your unreasonable votes! But some experts also saw at a glance that this showed the difference between capital and ordinary people.

For the film industry, theaters are necessary. The high cost of movies makes no online channel support it to make money. At least for movies with high costs and high productions, it cannot be repaid. Besides, except for money laundering, filmmakers make movies to make money instead of repaying. Therefore, only theater box offices can carry this industry, at least in China. At least theaters can allow viewers to browse, and one person contributes multiple movie tickets, but does the online broadcasting platform offer rewards to the film?

Hollywood movies have a complete window period system, so that the box office of theaters accounts for only 30 to 40% of the total revenue. However, the premise of eating more fish is that the genuine version is protected in place, so that the four window periods can be polite to each other, first go to theaters, then pay on-demand on the Internet platform, and then go to the pay-per-month online platform to pay for online broadcasting, then go to the paid TV station, and finally go to the online platform that pays monthly payment.

This will increase the charging period to more than two years and not violate each other's time window. However, the domestic theater chain has not yet been released, and the pirated version has flown all over the sky, so there is no window period system at all. There is no basis for implementation and can only grow wildly.

Therefore, as a unique movie viewing scene, theaters give people a special experience, which must be valued by the entire industry and the object that relevant departments must protect. At the same time, it has become the target of Chu Yuanxi as a direct capital guide. However, for ordinary people, there are still many simple thinking elements. When talking about movies, the first thing that comes to mind is the reputation, which stars form casts, how about online evaluations, and even who uses unfair competition methods, and then sympathizes with the weak, rather than caring about the opening of channels.

For the same reason, the article was not written for the melon-eating masses and the enemy. This factor is more direct and is more beneficial to the promotion and promotion of a well-off society.

During this period, Chu Yuanxi could not wait completely for the bullet to hit the target. There are so many things to do after the Spring Festival, and some of them must be made before the festival.

For example, the franchise store plan started in December, and the preliminary preparations for franchise cities were promoted in January. Many work must be completed first in February to successfully connect the threads after the holiday, improve post-holiday efficiency, and allow the first batch of franchisees to settle in as scheduled in March.

For example, shared arcades, because the preparation period is shorter, they can be launched as soon as the Spring Festival holiday is over. It is exactly one month from the proposal to the launch of the horse. The ground promotion personnel transferred to the film and television distribution are just taken back, and a new round of ground war begins.

The better news is that Xiaokang is moving faster, and each can be called a giant, and the ground teams are more capable of playing, but they have not responded yet. Therefore, Xiaokang once again won the leading window on this very promising track.

Chu Yuan Xiyuan has never done anything in the world of mobile payment, so there is no clear concept in the beginning of this entrepreneurship, but now a clear impression has been formed, that is, it is difficult to achieve overnight.

The grand occasion of WeChat's sneak attack on Pearl Harbor in 2014 with red envelopes is difficult for latecomers to replicate. The right time, place and people are indispensable, and the opponent must cooperate. Even if Jack is very cooperative, at the most critical time, he is engaged in socializing, which was the one called "Laotong" back then, and shouted: "I would rather die on the road of Laotong than live in WeChat groups."

However, even if the opponent has such a trick, and it is an epic trick that lasted until 2015, it depends on the trick of each of its own employees to draw 100 friends. WeChat also relies on the Spring Festival Gala again in 2015 and launched the shake function to shake red envelopes, which completely establishes its position as a giant in the mobile payment field.

Therefore, Chu Yuanxi no longer uses milestones as the verified standard for well-off payments. He only arranges what we need to try, calculates how much money we need to spend for this, and how much help it will help the mobile payment industry, and no longer requires any necessary things. In other words, he has regarded "we can succeed by doing mobile payments like this" as a hurry to make quick success and pursues the natural outcome.

In his spare time, he has time to pay attention to other things, such as Elizabeth's side, how is Line's tag socialization going? Although Penguin and Line join forces, Line is the leader.

To engage in tag social interaction, you must be calm, and it is best to have a large number of mesh strongholds as your support. From the perspective of the Internet, it is not necessary, but from the time of landing, these outlets carry the function of revitalizing the entire community. Without outlets, it is like a water pool without a passive water, and the moisture will always evaporate dry.

This is also one of the reasons why Chu Yuanxi asked Elizabeth to follow the steps. Even if Penguin was willing to spend money to open a convenience store in Southeast Asia, he would still make Elizabeth calm.

So after communication with another strategic investor in the A round of investment, Elizabeth decided to take the lead in Vietnam and the Philippines, which had already gained a foothold, and waited for the service purchased from Google to join the city treasure and then pushed Thailand. During the telephone communication meeting, she even stated that these were all valid operations of Xiaokang Headquarters in China and the DPRK, and each achieved remarkable results. Therefore, it was undoubtedly successful. Now we should start to consider the next action plan.

As a result, before Chu Yuanxi could remind her, she had already suffered because the national conditions and Southeast Asia were different, and the business environment was different. Even Vietnam and the Philippines had different details. Not only did the components and distributions of the structure, but the human relationships were also completely changed.

For example, the first-tier cities of the State Council must have many large supermarkets, with distinct characteristics such as density, distribution trends, etc., and the popularity and difficulty of communication for the Ai Group Leader are the same. Xiaokang's product design is specially designed based on this, of course, it will win a lot of prizes as soon as it appears and become a real friend. As for false friend, hatred can also be understood as a situation of applause.

But after copying it to Southeast Asia, the friendly businessmen may not necessarily use it. There is only one large supermarket nearby in the neighborhood. Users usually have no place to go and there is no competition. They all have to come to my house. So what should I do if I pick up your AI leader?

Although not every region has similar problems, just as Elizabeth was exploring it slightly, she immediately received a large number of negative feedback. In just a few days, she found that the plan had to be adjusted...

This is the problem that needs to be faced when copying local successful experience overseas. If Chu Yuanxi personally goes global, he will have to consider these problems personally, but now of course, he only needs to give Elizabeth encouragement.

However, it can be seen that if Line wants to copy tag social networking in Southeast Asia, there must be a series of pitfalls to be stepped on, and the eldest brother will not talk about the second brother.

In order to increase your understanding of the line, Chu Yuanxi specially downloaded a line a few days ago and experienced it on the spot. This app is almost the same as the WeChat interface, so there is no difficulty in using it. It is nothing more than having no social relationships and not knowing the text of the island country.

Chu Yuanxi experienced it not for functions, but for whether it formed a unique social atmosphere and user habits, but he himself did not have the social relationships of the island country, so after installing it, he found that he seemed to have done something stupid. And he couldn't force him to pull him into any group. That was just like a bad guy suddenly appeared in the WeChat group to visit him. The experience would definitely not be good. Besides, what should I do when I pulled it in? Talk about *****?

As a result, he casually said to add my line account on WeChat Moments, and someone really added it. I thought it was Ikoma family relative or Grandpa Suzuki, but I didn't expect it to be Natsume Chan, who hadn't appeared in a long time. It turned out that she had already gone to the island country to develop for more than a year.

In fact, as a Naruto fan, Chu Yuanxi has always wanted to visit the island country for so many years and visit Kishimoto. Although he is just a painting person who knows what kind of Naruto is. He is just busy with life, whether it is a brave life or a life that is all done, he does not have this leisure. Unexpectedly, after years of separation, Natsume has made such a major decision, and he has never heard Yu Yanan talk about it.

However, he is more strict with his mouth, which is Yu Yanan's biggest advantage. Otherwise, the young model's figure would be much smoother and smoother, and it would not be her turn to be favored.

Unexpectedly, Natsume is still an addicted player in mobile games. Chu Yuanxi just urged her to play with the next "Enemy of Rome". The island country area was originally a key operation area. Although it is not the most important one now, it is still the area to open the server as soon as possible.

Of course, it is best to play the vr version directly: "If you are willing to play, I will give you a vr helmet!"

"Forget it. If you are the boss of such a big company, you can give me a helmet. Can you take it? Do you have a drag number and give me one? Only drag number can make me have fun in the game."

Chu Yuanxi Khan: "There is no one in Baren's game!"

"Then forget it, I'll play my "Blacklands"."

"Damn, do you actually like to play this?"

"The Underworld" is a game produced by a purebred country company, but the target users are targeting the island country because it is the only country in the world where underworld communities are legalized, and they must not even get the version number in China. And it is very, very money-making. When "The Troubled Times" was still in the Baren game, "The Underworld" was a product that followed in the island country, which is a little worse than "Operation Wilderness" but also very strong.

But the reason why Chu Yuanxi paid attention is not because of the game itself. He doesn't like the CK type anyway. He pays attention because the famous Pinduoduo is incubated by this company now, otherwise Pinduoduo's game genes would not be so strong and the routines would not be so deep...

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Chapter completed!