Chapter 194: List of Baren Group (Part 1)
People with adventure genes may still choose to start a business, but ordinary people will definitely not think so. This is also the reason why Chu Yuanxi has never implemented DKP or incubated entrepreneurship in a well-off society. If he forcibly promotes it, it is very likely to become a cheating person. It is equivalent to the indigenous people of the imperial capital selling their houses abroad thirty years ago, and they were really stunned when they came back.
Therefore, Chu Yuanxi also expressed his full understanding of Feng Qin's choice, which was also the reason why he sighed. When he asked about it, he had a premonition that Feng Qin would not be willing.
Then after some consideration, he arranged for Xiaokang to connect with Feng Qin's resources. If Feng Qin is willing to start a business, it is the easiest, and his resources can be "bringed funds into the group" and become part of the entrepreneurship plate, so that he can clearly and clearly distribute profits.
But how to measure Feng Qin's contribution now? You can't ask for his resources for nothing. However, things have to be done, and you have to do it quickly, because this is the market behavior and changes that Chu Yuanxi did not notice. However, the so-called autumn wind before it moves, even Feng Qin has resources. It can be imagined that there should be many people in the market who are interested in sharing arcades.
And Xiaokang must start from scratch. Although he can rely on the great power of Baren, he still falls behind many people.
Fortunately, there are no giant players in this field now, and Xiaokang is a giant when he enters the market. When he talks about this matter, he originally wanted to discuss a plan, but Xue Jianhua laughed with a "punch" and said that we don't need to use our brains! How can other giants enter the market and slaughter small and medium-sized players in the track, we can do it as well. How simple is it?
Chu Yuanxi felt sad again when he said this, and he felt that the dragon-slaying boy had finally grown up. But this is indeed the most worry-free way.
The reason why I am sad is that I just want to save worry and crush a group of innocent track players. No matter how I think about it, I feel unauthentic. Am I going to finally become the person I once hated?
Maybe this is life?
Then he gave instructions again in the Baren work group. The invitation sent by Feng Qin must have been invalid. This project is done well by himself. However, the spirit of entrepreneurship never stops. Feng Qin's idea is highly praised, and Tang Lei's cooperation is reasonable. These efforts are reflected in the employees' spontaneous desire to start a business. If any student is interested,
Xiaokang and Baren’s business are now very large, and there are so many entrepreneurial opportunities that can be derived. I hope the students will be brave enough to consider it. Like Du Li and Yu Qing, they were both ordinary employees of Baren before, but after starting a business for a year, they did a lot of money, and the final result was also considered unsatisfactory and got a good result. The only regret is that they had to leave the Baren’s family because of the merger and acquisition terms.
Even so, from a personal perspective, this is a very reasonable result. And this result is actually not important. What is important is that the two old colleagues have jumped out of the junior workplace and embarked on the path of entrepreneurship gloriously. Moreover, their footprints are solid and they are walking quite steadily. I personally am very optimistic about their future development.
As soon as this long article was posted, the employee group finally made a noise. In fact, there is also a problem that starting a business is not as good as working, so the respondents talk. If a company with no prospect gives employees the same incubation options as Ba people, even if the parent company is not strong and has limited incubation capabilities, the proportion of choices to try will be very large.
Therefore, all Chu Yuanxi needs is to activate the enthusiasm of his brothers. From this perspective, he did feel that he was not worth the effort last year when he came up with a blind idea. At that time, he stimulated two special prize winners to start their own business, but the demonstration effect was not achieved, so he had to work hard now.
However, the rainbow farts in the group almost praised Mr. Chu's strong entrepreneurial spirit, otherwise it would not have been possible to achieve such brilliant success in two consecutive entrepreneurial ventures. However, the sentence "determination and perseverance are beyond our reach" deeply betrayed their cowardly nature.
Moreover, no one of the few people who knew about it was exposed in the group. If it weren't for the efforts of Baren Group, Du Li and Yu Qing would probably not make a penny. Because Alibaba did not intend to enter the shared power bank in the end, Huang Tuan actually did not acquire it or not. However, someone used Alibaba to scare people and finally reached a deal.
Although Huang Tuan used the shared power bank as a magic weapon to boost company data and launched a stall-closing attack on track players, Alibaba did not act rashly. The main reason is that there are too many MTs in front of Ali, and they are all very good at making trouble, giving people the feeling that even if Alibaba has three heads and six arms, it is not necessary to know which one to hit first.
When it comes to fighting, Pinduoduo has easily got 600 million users. After two years of Alibaba, should it be fought? Since Dong Ge redefining his brother, Dagoudong's financial report has become more and more beautiful. In the special situation in early 2020, the super service of its own logistics not only gained new users, but also awakened a large number of old users. The revenue in the first quarter of 2020 was higher than Alibaba. Should it be fought?
Anyway, Chu Yuanxi has always called it on different occasions, although he also knows that Dagoudong's revenue is inflated because large-scale appliances account for a large share of GMV, while Alibaba and Pinduoduo are both mainly commissions and platform advertising fees, which are very affordable. But in short, Alibaba is right to beat others!
He was not idle during this period. Because the audit company had a very long preparation time, it had received the audit business before the IPO, so the data was released very quickly. In late January, it had already taken out the report that should have been released.
In this way, submitting the IPO application will enter the expiration state. Before submitting, there are two things that must be done. The first is to invest a strategic investment in Xiaokang to use for subsidies. This matter must be done before submitting the application, otherwise it will easily cause trouble. The second is to establish a board of directors.
Therefore, Baren took the time to start the board of directors in an extremely busy state, first convening a shareholders' meeting according to the procedures of the Company Law and the Securities Law, and then creating the board of directors. Among them, Liang Kenian finally joined the independent director candidate was Professor Zhang, a major in social sciences in the Magic City, and he was indeed quite famous in society. However, everyone knows that the board of directors is Chu Yuanxi's one-man show. Looking left and right, almost no one would object to his opinion.
Among them, Zhao Jie is the least likely to object, because Yu Wenhui is actually qualified to be a director. Yu Wenhui is the project manager of the game project team of "Come in Troubled Times" and has also made great contributions to this game.
However, even this kind of corporate governance is actually a thing of the past, especially for my large A-shares. Even Chu Yuanxi and Zhu Chi cannot be judged as joint actors.
Speaking of listed companies, there are actually very unique samples. For example, a well-known company that I listed in 2020 was not listed. The chairman and vice chairman were not determined to be a joint actor because they had no marriage and had a relationship because of their children. They passed the meeting smoothly.
As the first decision after the establishment of the board of directors, Chu Yuanxi used it to make a strategic investment for Xiaokang. This 4 billion strategic investment was specially designed for vote subsidies, so there is no need to pay special attention to the valuation and other aspects, and it is still driven by the valuation of 70 billion given at the annual meeting.
At the same time, this meeting was also the first time Professor Zhang met with others. After they had long admired each other, the professor first raised questions, why did he raise so much money? The purpose of financing was to subsidize well-off working capital, which is incomprehensible as a strategic investment. At the same time, he also doubted the important invested company of the Ba people. At least, it was inconsistent with the reputation of well-off life in society.
Moreover, it seems that as far as he knows, the old shareholders of Xiaokang, that is, the shareholders who invested in this strategic financing, were only told about the overview of the strategic financing, and neither received a comprehensive and detailed financing document nor had the right to participate. Therefore, is the financing behavior of Baren Group completely legal and compliant?
Chu Yuanxi said that since the board of directors has been established and even has to apply for the iPo, everything must comply with the process and the law. Among them, the letter approval is the most important link in the stock market. The key is that there is not much time left, and Xiaokang needs to do the ticket replenishment. It is basically known to everyone by everyone, but they don’t know how much it needs to be replenished.
Therefore, he said openly: "Since the Ba people are the largest single external shareholder of Xiaokang Life, the Ba people have the right to understand Xiaokang's specific business plan. And I am the actual controller of Xiaokang Life, so I guarantee the authenticity and validity of the statement, but please do not spread it for the time being.
The current cash flow of Xiaokang Life remains healthy, thanks to the fact that Health Coin maintains a low fee rate while expanding, cash flow is inflowing most of the time. Therefore, it is necessary to supplement 4 billion liquidity, just for one thing - to acquire customers, and to burn money for growth.
The specific method is the movie "I'm Success" that will be released in the Spring Festival. It is produced by Baren Group and published by Xiaokang Life. Both parties work together. The ticket subsidy method is 100% for the ticket subsidy, but users are required to download Xiaokang Life app. The credits obtained by the ticket subsidy can only be consumed in Xiaokang App. It is expected that the enemy will be lenient. I estimate that the scale of this ticket subsidy is between 2 billion and 4 billion, with an average of 40 yuan per movie ticket, and the number of customers is between 50 million and 100 million.
The main work of Xiaokang Life is to grow with the Internet thinking. The number and activity of users are the vitality of Xiaokang’s social networking, cloud blockchain and other businesses. For this reason, I mean Xiaokang Life Headquarters has made various plans, plans and technology development to drive new additions, retain retention, etc. The specific plans are very detailed, but they are not suitable for disclosure on the Baren’s board of directors.
As for compliance issues, Xiaokang's historical financing does not give any shareholders the right to priority. As the single largest shareholder, Baren Group makes strategic investments in accordance with the agreement, it is reasonable and legal. At the same time, the purpose of this financing is also highly connected with the business of Baren Group. It is used to publish Baren Group's movies. Therefore, if it can be disclosed to the outside world or not, I would like to choose not to disclose it on behalf of Xiaokang Life."
Yuan Jing sat in his seat, keeping his square face unshakable, but his heart was shook. In fact, he hadn't communicated face to face with Chu Yuanxi for a long time, and he couldn't see any changes through WeChat. Chu Yuanxi still had the same kind of expression that often made amazing words. Overall, it can be said that he was funny, redundant and serious.
But when I saw it today, my demeanor was quite good, and my plan was grand, my goal was clear, my architecture was meticulous, my means were so cruel and violent, and my tragic blow to the Spring Festival movies were completely different from Chu Yuanxi in his memory!
No wonder he had to make strategic investment first and then apply for IPo. If he applied first and then invested, the relevant departments would not be able to widen their eyes?
Yuan Jing knew that Chu Yuanxi would have something wrong. Professor Zhang was not mentally prepared by Yuan Jing, and immediately was stunned and said that he had done something to maintain business secrets! Damn it turned out that the rumors on the way Baren sent a movie to invite ordinary people to go to the cinema to watch movies for free! I thought it was a joke, it turned out to be a treat for Xiaokang!
Soon, a victorious meeting ended. Chu Yuanxi had already completed all the financing procedures before convening the meeting. Anyway, he turned his left hand to his right hand, and everything was very fast. So he finished it in one go. He didn't even issue a press release after making money, and applied for ipo directly. So many of Xiaokang's small and medium-sized shareholders actually disclosed publicly through the application for ipo by Baren Group. Cao learned what strategic financing was doing. He shouted that he was cheating...
During this period, Chu Yuanxi was equivalent to adding a train to himself and inserting a shared arcade project into the okr sequence. Although this matter is better than a shared power bank, it is also very troublesome to find OEM from scratch. Fortunately, both Baren and Xiaokang have long been involved in physical enterprises, shared scooters, certain categories in quality life, and other other models are all found for OEM, so OEM is not inexperienced, and the speed of getting started is not slow.
Unlike power banks, the shared arcade field has not even formed a track concept, and no unicorns run in elegant postures. This is also the reason why many ant-level or million-level players can enter the market - the price butcher has not come yet!
Therefore, the market pricing is quite reasonable, so that they can make profits with a capital scale of less than one million yuan and can quickly recover their capital. If the cash flow is relatively good, it will be profitable even if it expands through traditional loan methods.
The so-called unicorn with elegant posture is also a unicorn, with its horns that are particularly sharp. When you see a competitor, you will kill one until you run to the front. Since there are no other unicorns, then I will be this unicorn!
However, if this field can develop into a track, compare it with shared power banks to know that there are at least two rounds of price wars, which are also ground wars. Not only do you need to have very good prices, but you also need to have very strong ground promotion capabilities. Only by biting high-quality points can you become a winner.
From another perspective, we can actually draw the same conclusion, that is, there are many brands in this field at present, such as Wukong, Superman, Maizi, Zhang Yu, Magic Rock, Fun, etc., and there are countless. This is the primary feature of the emerging field. The market has not been trampled by big players, and is in a state of wild growth, waiting for the harvest of the giant sickle.
Of course, the industry ecology during this period is also the most interesting, which fully demonstrates that the sharing economy is not bad, but a problem of cost and price. Industries with high costs and low unit prices cannot recover their capital as soon as possible, players with insufficient funds cannot stick to the end. And now is a period of low costs and high unit prices, which makes the entire ecology look very dynamic.
It was precisely after many rounds of fighting that the shared bicycle finally increased the unit price to 1.5 yuan after spiral evolution, and then returned to a vibrant state.
Chu Yuanxi simply calculated the calculations. A shared arcade costs about 1,000 yuan. If the price is reduced from 2 yuan to 5 cents, and the electricity bill and point expenses are deducted, basically no one can make money. After taking a step back, and after the gross profit can still be maintained at a positive value, the repayment cycle will become infinite according to the marginal increase effect, and labor costs and other factors are floating. The net profit is a devil.
"Well, then it's set at 80 cents!" Chu Yuanxi immediately made the decision and handed over the plan to Xue Jianhua to implement. Xiaokang is currently an enterprise with a huge ground team. By scale, the average labor cost can be reduced to a very low level. This alone can actually squeeze a large number of million-level players to death. The price is 40% off, and the competitiveness is definitely very high, and the profit and loss can be maintained at the cost line. It is a very ideal state for players who are playing money-burning.
At the same time, the news that Baren applied for the GEM IPO in a few days has basically been widely circulated on the road, and many people have begun to predict the pricing of IPO.
You should know that even after the Science and Technology Innovation Edition was launched, the valuation of the ChiNext was still relatively low, and after a series of business adjustments, Baren Group has indeed become more and more like a technology company.
If the Ba people's growth process is more traditional, there will definitely be more institutions making predictions. However, not only is the Ba people not traditional, they only did one financing, but they also liquidated two of the three investors. Therefore, only Zhengde Fund's brother is now the one who is directly related to the interests. But even so, a large number of investment institutions still made rigorous or nonsense reports, forming a beautiful scenery at the end of January.
Among them, what is easier to sort out is the foreign investment of Baren Group, which does not include current assets such as buying stocks in the open market. Of course, this is easy to compare with, and Baren's investment also needs to be classified.
First of all, there is the incubation category. In the past two years, the Ba people have gradually hatched the peak visual effects, and the Mediterranean Games and the Gobi Network have also seen great success. There is also Panana, who has also entered the incubation state under the leadership of Cao Shan.
Chapter completed!