When Chu Yuanxi sprayed wolfberry, he thought of Feng Lin. Could this be that?

Of course, as a startup that successfully went to Nasdaq to cut leeks, Luckin's management must be familiar with various routines, and the strategic level cannot be shallow. Therefore, the strategy proposed now is likely to be decided a year ago. The tactics of the well-off world in the original world have been advanced by several months, and then it is constantly corrected and enriched in the process of promoting.

However, Luckin really made this plan quite surprised Chu Yuanxi, because Luckin's tone and the "personality" given to the company in its entire operation practice do not allow them to fool it, at least they cannot let users see that it is fooling it. In other words, Luckin has to insert its own style, exquisite, high-end, and pursue quality in the production and sales of the largest discount coupons and the most standardized coffee-related categories.

This is simply natural in self-service coffee. The most realistic problem is that Luckin cannot use some fresh milk when using a self-service coffee machine? But how to keep the self-service milk fresh? How many times a day do you need to replenish it? How intense logistics capabilities and high-end coffee machines are needed? Moreover, coffee beans are also used for logistics. Chu Yuanxi feels that Luckin really dares to add their top coffee beans to the self-service coffee machine, it is definitely a condom in the money-burning industry.

The most accustomed to between Feng Lin and him is to use "implementation" as the anchor point in knowledge exchange, so he told Feng Lin that Luckin was actually just used to inspire Feng Lin's ideas and hand in homework, and there was no such specific details involved at all.

Unexpectedly, Luckin really wants to do it! Even the strategic guide has been released!

For unicorn startups with sails with sails, the most important thing in a corporate development strategy is to find their own boundaries, and they should not do anything, rather than doing everything. After finding the correct boundaries, the founder’s idea of ​​corporate development is just like a painter who wants to draw autumn. You can freely conceive wheat waves, crows, scarecrows, sunshine and even wind, but you must not draw snowflakes upwards.

So Chu Yuanxi sprayed wolfberry. Where is the boundary of Luckin? Is Han Xin's order of more soldiers better? Or is it that the ladders are drawn through the sea and shook the ladders?

But thinking about this, Luckin, who focuses on cutting leeks and burning money as its main business, seems surprisingly uncontradictory. However, the money cannot be used to make a budget, because the coffee machine used by Luckin is Mrs. Shelley, which is much more expensive than the Philips Qinxinneng senseo and Doctor Capsule Tassimo that Xiaokang once put into the procurement options. Mrs. Shelley has to be close to 100,000 yuan per unit, and the two brothers have a thousand yuan machine, and the highest priced one in Xiaokang is less than 20,000 yuan.

This made Chu Yuanxi, who was good at financing, unable to settle the money, and he didn't know how to raise the money.

However, what he didn't expect was that Luckin's stock price rose sharply in the next few days, with a market value of more than 10 billion. It seems that American investors like the latest version of this story very much...

There have also been things that made Chu Yuanxi happy these days. The third episode of "Jixia Academy" on No. 9 has made a sharp increase in the ratings of 1.2, because on No. 8, Tehran added two more fires to the situation, which effectively mobilized the enthusiasm of the people for politics and military again.

Then, former Renault Nissan president Carlos Ghosn, who fled the island country in 007, also held a press conference on the same day. On the 8th, he showed off his operations at Beirut at home and banned most island media from entering.

Unfortunately, the third episode of "Jixia Academy" mainly talks about internal affairs and economy. Several great sages criticized each other against economic issues, and from Qi to Chu, to Qin and Zhao. Chu was respected by Taoism, and there were a large number of vassals in the country, and the economic form was extremely distorted. Since Shang Yang, Qin implemented the military merit system, mainly farming and fighting, and was extremely unfriendly to merchants; while Zhao State emphasized merchants very much, and was one of the most developed throughout the Warring States Period.

The economic forms of these three countries are compared with Qi. They are easy to understand and easy to understand. The content is quite considerable, but they do not hit the current situation. It seems that the ratings of the fourth episode will be lost. 1.2 may be a peak?

Chu Yuanxixin said that the schedule of this program was too coincidental? The time for the weekly variety shows is scheduled early, so why is the time around the broadcast time always revolving around huge hot events? Due to the previous hype, Lu Yu connected these two things with Baren variety shows. These hot events must be on the hot search, and more than one of them. Once they are on the hot search, they will have a driving effect on "Jixia Academy". Even if there is no driving effect, Lu Yu will come to the stage and lead the rhythm.

Therefore, Lu Yu is too busy now, and he doesn't know which one to take advantage of, so he falls into the trouble of happiness. For the same reason, the Baren Group has been praising Lu Yu these days. He did a beautiful whole thing and discovered the important hot topic logic that Chu Yuanxi could not notice. Although he was busy, it is worthy of commendation. In this way, I think I can prepare for the second season.

Of course, the bottleneck of the second season must be the Taiwanese version. Chu Yuanxi felt that Baisha had already fully fulfilled his background in the first season, otherwise why would he delay manuscripts every day? Although Uncle Sheng said that it is normal for writers to delay manuscripts, and writers who do not delay manuscripts are not good writers, Chu Yuanxi didn't think so. He did it in one go when he was fighting on Weibo. If he couldn't do it in one go, it means that the motivation for the fight was insufficient, so he couldn't spit it out. As well as pushing people, the people who delay manuscripts must also lack motivation.

However, looking at all entertainment programs, it is natural that sequels are not as good as the first generation. There are few masterpieces that are excellent and 2 are even better, so Chu Yuanxi never thought of asking Baisha to surpass himself, just about the same thing. I am afraid that Baisha literati will be in trouble, compete with himself, and delay a well-off life.

At this time, you have to use the power of money. Even in order to maintain popularity, Baisha has to devote himself to it, because when "Jixia Academy" 2 was broadcast, it was the stage when Xiaokang needed to promote the price.

In short, the popularity of "Jixia Academy" has surprised many practitioners. They have never expected that political, economic and military variety shows can arouse the audience's enthusiasm. So recently, there have been a steady stream of big names coming to Pakistan to learn from the scriptures, and invisibly increased the workload of Zhu Chi and Yang Yuanmei.

In this so-called cold winter, flow is actually becoming more and more precious, and the more precious it is, the layering between flow and flow will appear, just as crude oil can be divided into heavy oil and light crude oil. This even gave Chu Yuanxi, who claims to be a traffic expert, a new understanding.

Especially today, Chu Yuanxiden can see a group of people @ him on his Weibo account and ask him to spoil the content of the next episode. You can imagine what the Baren Entertainment is like.

Just as he was on Weibo, he suddenly saw many messages appearing below Baren Entertainment, all of whom were asking why Baren Entertainment, as a straight male base camp, did not call on fans to give uzi Weibo's annual figure?

Some fans even were very dissatisfied and questioned Baren. When straight men on the Internet were placing the rankings for Uzi, only Baren was watching. Do you want to learn from Tokyo TV? Fans of hype "Jixia Academy" are acceptable, but you cannot ignore the largest action of straight men in history. You are forgetting your roots!

Chu Yuanxi knew that Weibo was doing this event, and he had been speaking out as an official, encouraging e-sports fans to give Uzi a ranking, making the young and handsome female fans doubt their lives.

In the past, the young and handsome female fans only needed to point the link to the crowd to the list. Anyway, the boys didn’t know any of the young and handsome females, so they obeyed the instructions and would vote for whoever they wanted. But this time, the girls in the fan circle suffered quickly because after sharing in the group, a large number of boys opened the link and saw, "Hey, isn’t this one Hao Brother? oh my god! Count him!"

So the girl in the fan circle not only failed to get the ticket, but instead gave a large number of people.

This momentum is quite interesting, but Baren Entertainment really does not intend to participate because...

Chu Yuanxi kicked Lu Yu directly, logged into the big account of Baren Entertainment Weibo, and said: "Don't forget your roots, no forget your roots. Move firewood on the mountain and burn fire at the foot of the mountain. You might as well search for 'Weibo Night 2019' + 'Three Little Ones'. We just want to do meaningful things."

Chu Yuanxi said this carefully, because it is still dangerous to reveal the dark history of Weibo on Weibo. However, the bad fans have always been very lazy. Last year, the empire fans of TF boys worked hard to win more than 200 million votes to win the Person of the Year, but in the end, he still remembered the scene where the award was not awarded at all.

Although there are not many empire fans among the Ba people, they are still confused about Zhalang's operation. If you don't award this award, what's the use of this first place? Of course, voting is quite useful for Zhalang, especially the new product Oasis, which can vote for Oasis users, so Chu Yuanxi dare not openly dismantle Weibo's station.

As a result, what Chu Yuanxi said was too obscure, straight men who didn't care about the history of the fan circle came to each other for a long time but couldn't figure it out, but instead had various misunderstandings. Chu Yuanxi watched the fun and added another sentence: "I predict that the people of Zu'an will be dispatched. At that time, we can definitely tell who is a friendly army. Don't hurt us Baren Entertainment by mistake. There are a lot of people playing e-sports in our company, and they have also made many rankings."

Just as he was holding a meager self-entertainment, Yuan Lu knocked on the door and came in: "Stop! Don't post on Weibo! Are you looking for trouble now? Are you not afraid that Mr. Lai will call you later?"

Chu Yuanxi said that this is Xiaokang's social networking that has not taken action yet. After Xiaokang took out the social products, he is not afraid of whether he can solve the problem. Unfortunately, the situation is stronger than that of people. Xiaokang's social networking products need to be promoted through Weibo before it is taken out. Moreover, the Weibo management is much looser than WeChat, and it is not a direct competitor to Xiaokang's social networking, so Mr. Lai was still afraid of calling.

"Let me tell you Yuan Mu, I'm really annoyed their official invasion." Chu Yuanxi silently deleted these two Weibo posts, threw his phone on the sofa, and said, "You don't care much about Baren recently. Last week, a little brother broke up with his girlfriend. I heard that and scolded him. It was because of the misunderstanding of the rankings on Weibo Night, it was simply!"

"One gives the young and fresh meat and the other gives the uzi a ranking?"

"Yes, attack each other. One said that uzi broke the game, and the other said that I broke the game, and the other said that you can persist for ten years. You young and handsome guys don't know where you go for a year, and then you rise to love or not."

Yuan Mu really didn't know about this, and it was a bit miserable to think about it. Chu Yuanxi continued, "Then I said you both are big fools. Don't you know the air you two are fighting for for idols? Especially you, or an employee of Baren Group, you don't know about this fan story, which is a shame!"

During the holidays, time always passes quickly, and it will soon be the 13th day of the well-off society.

That day, Kuaishou did a big thing during the day, and finally compromised Xiang Zhenxiang and officially found it from Douyin.

The biggest difference between Kuaishou and Douyin is the difference in interaction methods. Douyin directly scratches the fingers to enter the next video, while Kuaishou is not. Kuaishou's fingers to enter the discussion area of ​​the current work. In addition, although Douyin's works also have covers, they can only be seen on the producer's homepage. It directly puts the essence of the work in front of the user at the first glance. Kuaishou users must first watch the cover of the video if they want to watch the video.

The difference between these is extremely serious, which directly determines the ecological differences between two different national-level products. Douyin's video replacement operation is almost cost-effective, and can eliminate users' brainwashing and form a time black hole. Kuaishou is not the case. Kuaishou needs to exit and browse the main interface again, so switching videos is more expensive.

What does this mean?

This means that Douyin products must focus on fast pace, because they are in the information flow mode. If the videos produced by the producer are not good at first sight, they will be replaced by users immediately. Moreover, it is not good at first sight. They must be high-energy throughout the process, and the sense of rhythm is not good. They will still be crossed out.

This is why Douyin needs a divine song. A divine song can attract users strongly, and users have to finish watching it in order to listen to the song.

The cost of switching videos by Kuaishou is too high and it is troublesome to operate, so users will naturally be more patient, which can make works with a low sense of rhythm but with content more survival rate.

In addition, the existence of the cover is also very important, which strengthens the living space of Kuaishou Video, so that users who watch the video will first establish a sense of expectation and then watch it. This is also something that Douyin’s interactive mode does not have. Of course, “not having” is not necessarily a derogatory term, but Douyin has established a more rigorous competitive landscape, and the ecology is more inclined to work with a strong rhythm rather than slow-heating. This is also the reason why short videos in Douyin’s information flow mode are conducive to growth.

It is this unique interaction mode that enables Kuaishou’s audience and up owner to form a good social atmosphere. On Kuaishou, the number of likes is not important, and the interaction in the comment area is more important, because the user’s finger automatically enters the comment area. This forms a sharp difference from Douyin. Douyin has always wanted to do social interaction but has not really made it into a social atmosphere. Although the number of Kuaishou’s users and daily activeness are low, there is a social atmosphere.

On this day, Kuaishou launched the so-called "big screen version", which is actually the Douyin version, which gives up the community atmosphere and social attributes that it is proud of and aligns with information flow. This is called the Spring Festival Gala red envelopes in person, and everything is subject to growth.

But this is actually a good thing for Baren. Baren is better at making Douyin-style videos, so even when Douyin became popular in the first half of last year, the effect would be much worse. But now Lu Yu is relaxed and can eat one chicken. However, the various up owners on Kuaishou had to adapt to the new ecology. It is of course a great benefit to the up owners who are used to the Douyin ecosystem between positive and negative.

However, this matter has little to do with Xiaokang, who needs to open an annual meeting in style. Although Xiaokang has always claimed to be a technology company, he is engaged in the convenience store industry. Xiaokang's largest employee group - clerk, cannot hold an annual meeting. During the Chinese New Year, there are people who have to stick to their posts. The same is true for the logistics system. There is only the ground promotion team that does not need to work overtime during the Chinese New Year.

However, Xiaokang has strong online capabilities, and each store is equipped with a TV, so it can completely solve the problem of not being present through live broadcasts. You can draw lots online to allow the clerks to participate in most of the games. Anyway, whether it is a speech or a meal in the annual meeting, it doesn’t matter whether it is a speech or a meal, and the performance doesn’t matter. The main thing that employees care about is the distribution of various gifts and prizes.

At the same time, don’t forget that Xiaokang has a clone in eastern Guangdong Province. There are also a large number of middle and senior executives who cannot leave, nor can they go to the imperial capital to attend the annual meeting, and Yuan Mu is there. Therefore, Xiaokang’s annual meeting has become a synchronous broadcast under the planning of the operation department. It is connected online with two venues over a thousand miles. On one side, Chu Yuanxi is hosted by the other side, and on the other side, Yuan Mu is hosted by several game links. When designing several game links, they are deliberately biased towards online links.

All these sessions have been previewed, and Chu Yuanxi is quite relieved. What he cares more about is the feedback from employees on the selection of outstanding employees.

Many companies use live speeches + canvassing when selecting outstanding employees, which seems democratic and free. In the end, the awards are almost all members who work more overtime in the large project team and beauties in the company, because there are many people who know them.

This is an inevitable result, but it is not reasonable. It is just a worry-free one. As for the selection results, because they are the product of democracy and freedom, no one can blame them and can only complain behind their backs.

Chu Yuanxi never had this idea. Last year, the Baren Annual Meeting did not evaluate outstanding employees. But this year, Xiaokang has to evaluate them. The form is to ask all employees to evaluate themselves through emails from all employees. If someone thinks that they are best in the company, they need to make a self-declare reason, write down what they are outstanding and what beautiful work they have done, and then Chu Yuanxi will choose from it.

This is a bit similar to the imperial examination in the feudal era. After the candidates wrote the papers, the examiner gave the ranking. This is another time-consuming thing he took in addition to the promotion of legal work in the past few years, but it is very meaningful. The president should do the most is to understand his employees, especially when he advocates precise management.
Chapter completed!