Chapter 447 North America Online
Li Zhen was listening to his subordinates’ work report.
This leader in North America now looks like he has become a leader after several years of polishing.
The middle-aged white man who reported his work was named Brand, who is nearly fifty years old this year and has twenty years of experience in the film and television industry.
This is an employee who has been in the North America for about half a year. He is an original middle-level manager poached by Li Zhen from Disney.
In order to poach her, Dimension North America paid a considerable salary.
At this point, Brand became Li Zhen's deputy.
During the past six months of work, they have proved that their value is worthy of the salary paid by the company.
With the help of his deputy Brand, Dimension North America has made great progress in the past six months. They have had certain cooperation and contacts with many North American counterparts, especially in the development of offline peripheral copyrights, which has made considerable progress.
The most important task they have at present is to handle the launch of "The Lord of Mystery" in North America.
The 'Dimension Platform' has not yet entered China, and the group headquarters has no relevant plans for the time being. Therefore, the production of works must still rely on local large platform companies.
And this time, Dimension Entertainment and another behemoth, Netflix.
F1ix) is an American company that provides online streaming, quota DVD, and Blu-ray disc online rental business in North America. The company was founded in 1997 and is headquartered in Los Gaitu, California. It began its subscription service in 1999. In 2O9, the company can provide up to 10,000 DVD movies and has 10 million subscribers. F1ix announced that it has sold the 100 million DVDs.
In the United States, Netflix has 50.85 million paid subscribers, and the number of paid subscribers passing through the US cable service providers is only 48.61 million.
A company of such a size is of course a very ideal partner.
In fact, when the cooperation negotiations were held before, Dimension North America took out "The Lord of Mystery" to a large extent attracted Netflix's interest.
They were optimistic about this work in advance and were willing to spend a lot of money to buy out the buyout work.
Similar subjects are relatively rare even in North America. Moreover, Netflix has always been a pioneer in making homemade content and will do a lot of weird things. In other words, they don’t mind that the story of "The Lord of Mystery" telling the resurrection of evil gods is more niche, and they value whether it is interesting.
From the plan, to the content outline, to the entire design, to the semi-finished piece, all of them can meet the requirements.
However, the buyout agreement they gave was rejected by Weidu North America.
According to the opinions given by the headquarters, they have greater ambitions in this work - they hope to share profits according to the results of the work.
Although even Li Zhen himself thought that the price given by Naifei was very good, he could not violate the opinions of the headquarters.
After a long period of emergency consultation, they finally reached an agreement.
The agreement overall looks quite reliable and reasonable. The relevant documents were sent back to China and were recognized by the headquarters.
Nefi seems to attach great importance to the work. Even in the end, they changed to the model of buying out low prices and profit sharing, they still invested a lot of energy to promote the work.
Everything seems to be on the right track, and Li Zhen and the others are also optimistic about the prospects of their works in North America.
However, after it was officially launched, their actual results were a blow.
The results on the online day were not as expected.
This is a bit hurtful.
Before the work was launched, whether it was North America or Netflix, which was launched, it invested a lot of resources to promote "The Lord of Mystery". After investing a lot of capital, it still failed to meet expectations, which is quite painful.
at the same time
At the same time, there is another very important point, that their expected value is not high.
At that time, considering the work "The Lord of Mystery", although the original novel was translated into the North American market and had a certain audience, many people liked this work.
But in short, it is unrealistic to have a novel translated from China to gain particularly great attention, and even the situation in China is worse than that in China.
In fact, even in China, the original novel "The Lord of Mystery" brought not as much popularity as imagined. At least, it is not as appealing as the name "Dimensional Entertainment" itself.
This is even true in the country, let alone abroad.
In foreign countries, the signboard of Weidu Entertainment does not have as much appeal as it is in China.
It is precisely for these reasons that when Dimension North America made its early predictions, it placed its expectations at a relatively low level.
But despite this, the performance of "The Lord of Mystery" in North America still has not been able to achieve this relatively low expected value.
Li Zhen felt a little overwhelmed when he listened to the analysis report that Brand read in front of him.
He rubbed his head, thought for a while, and then said, "We still can't give up. Now we should have a lot of publicity budgets for this work. If we work harder, we will see if there will be any albums. In addition, I hope you can also try to contact Netflix to see if you can get more promotional resources... Our publicity strategy can also be more refined. We can find the corresponding audience group on the elements of Cthulhu, Evil God, and Steampunk, and promote it in a targeted manner..."
As he was talking about these things, Brand, who was standing in front of him, kept nodding.
But although some solutions were proposed, the two of them looked a little unfavorable.
They are not considered a matter of repairing the sheep. They have already repaired the "slave" well, but the "sheep" is still "dead". Now they are just strengthening the sheep pen, and no one knows whether it will be useful.
But whether it is useful or not, things have to be done.
Brand left Li Zhen's office and came again when he was about to get off work in the evening.
Chapter completed!