"Fantasy Three Kingdoms 4" adopts a free membership method, which is actually a very important decision.

This drama is said to be a small-scale work, and it is indeed not very invested in various projects currently being carried out by Weidu Entertainment.

However, if the investment amount of nearly 160 million yuan is placed in the entire film and television industry, it will definitely be considered an upstream. However, the things that Dimension Entertainment is playing are different now, and their average investment amount of projects is too high, which is why "Fantasy Three Kingdoms 4" doesn't look very good.

Completely canceling the single purchase fee for this work will make the picture book difficult for the work.

After all, the Dimension Platform currently has tens of millions of paid users. These users are basically because of various works on the previous "Dimension Platform". Because they buy members and then buy the full gathering for discounts, it is more cost-effective than buying them on the single side, so they become Dimension Paid Members.

And this group of people don’t need to spend a penny to watch this movie.

This loses a considerable portion of the charging potential.

Just from the perspective of adding paid members, it is necessary to add at least 8 million paid members to fill the cost of the show. If you want to make a profit, you must add at least 10 million paid members.

It is a bit difficult to achieve this goal when there is a considerable base.

But Weidu Entertainment still did this.

They hope to further give back to the existing paid membership group in this way and enable them to form a consumption habit that is more loyal to the platform. At the same time, when this drama is free, it will inevitably have a high number of views, which will also bring a large number of active users. Perhaps after watching the serialization of the film and television series "Fantasy Three Kingdoms", they may also watch other works.

At the same time, the same is true for adding new users.

It may not be possible to add tens of millions of paid members, but it should not be a big problem. These newly added paid members may also be consumed in other works while watching "Fantasy Three Kingdoms".

Even if there is nothing, so what?

The content that Dimension Platform now has is no longer as scarce as it was when it was launched before, and it has gradually begun to develop from a positioning that is just a "dimension's own distribution and sales channel" to a more popular commercial video platform.

On the road, the group has already spent a lot of money.

On the one hand, this money is used to make some video content, such as attracting video owners who make their own videos to join, such as purchasing high-quality content from the outside world, and encouraging platform users to upload videos...

In addition to this kind of content expansion, in the external Internet environment, strengthening publicity, external promotion, obtaining more traffic and more users, has also spent a lot of money.

Thanks to the strength of the platform's content, their money spent on the outside world is quite effective. The user retention rate is quite good and the paid conversion rate is also considerable.

The free membership of "Fantasy Three Kingdoms" will have very good results in both aspects for the dimension platform.

On the one hand, the arrival of a popular drama will of course clearly further expand the content library of the "dimensional platform". In addition, in attracting users, free membership is equivalent to an advertisement for the outside world.

Anyway, it will cost a lot of money to make promotion fees, so it is better to create a drama and use it to promote it to the outside world.

But at present, the effect is quite good.

At the beginning of the work, accompanied by a lot of discussion and free membership strategies, the series "Fantasy Romance of the Three Kingdoms 4" really attracted a large number of viewers to watch.

I won’t say much about the old users of the Dimension Platform. Anyway, the people in the platform operation department have been smiling recently and have greatly increased active users, which is an exciting thing in itself, not to mention that after the number of active users has increased significantly, many of their operating activities have also achieved very good results.

And in terms of the incremental growth of new users, it is a big surprise.

Less than a month after it was launched, the relevant data seen on the operation side showed that the 'Dimension Platform' added 6 million users, of which nearly 1.4 million have been converted into paid members.

If the time continues to be longer, the number of user growth will inevitably increase significantly, and the number of paid members will continue to surge.

This basically achieves the purpose of film and television adaptation of "Fantasy Three Kingdoms 4".

What's more, this drama is impossible to lose.

After the "Dimension Platform" is broadcast, it will also be broadcast on major TV stations, which is also a pretty good income; the powerful channels of Dimension Entertainment overseas are enough to promote this drama to all countries and regions that may be interested in it and gain a lot of benefits.

It is impossible to lose money. From these two aspects, Weidu Entertainment may not be able to recover the cost if it is done well.

...

In addition to the film and television drama "Fantasy Romance of the Three Kingdoms 4", Weidu Entertainment will also have another work launched in the second half of the year.

Animated version of "The One of the Ones".

This is the turnaround battle that Mile is holding back with all her energy.

She really turned over.

It will be launched in October. The content of the first two episodes of "The One of the Ones" season is completely free. Members can see the sixth episode for free. The content of the subsequent fourteen episodes is 15 yuan per episode, and the price of the whole episode is 21 yuan, and the membership is 20% off.

The week before the launch, "The One of the Ones" sold more than 20 million yuan in pre-sales alone; and then, the work was launched, and the number of views even exceeded the results of "Amber" when it was launched in the first season.

This is quite exciting news.

Later, when "The One of the Ones" was updated to paid content, the overall sales volume began to increase significantly.

According to the frequency of updating two episodes per week, "The One of the Ones" will update all the content in ten weeks. Among them, the paid content will begin to be updated in the fourth week.

On the weekend of the fourth week, when "The One of the Ones" released paid content, the direct revenue of this work, including the addition of paid members, including single purchases, etc., had exceeded 200 million.

This number has exceeded the cost line.

In the fifth week, the performance of the animation version of "The One of the Ones" has increased further, reaching 360 million, reaching the claimed cost line.

At the end of the tenth week, the online revenue of this animation had already exceeded the 750 million mark.

At the same time, it is estimated that the long-term returns in the future will remain for a period of time. Judging from the two-year cycle, the estimated total returns should be able to exceed one billion.
Chapter completed!