Chapter 397 Extremely happy
The project can be prepared first, even if the funds are not yet in place.
"Demacia: Dragon Blood" won't worry about money. On the contrary, Weidu Entertainment hopes to invest more money in it.
But the penguins certainly don't do it.
After all, the League of Legends project is not just a matter of Weidu Entertainment. If they want to make related movies, they must pass the Penguin side.
Penguin Pictures now regrets it very much.
Zhang Yanping recently complained to the group's senior management more than once at their executive meeting.
What he complained about was that after the establishment of "Glory" project, Weidu Entertainment also established the "Dark Night Hunter". According to the agreement between the two parties, Penguin Pictures has the right to invest up to 45% of the production funds in it and account for 50% of the revenue.
But it's a pity...
At that time, the project "Glory" was launched, with a total investment of 800 million yuan, and Penguin followed half of it, about 360 million yuan. This amount of money is of course nothing for the entire Penguin Group, but it is still a very significant investment for Penguin Pictures.
No one knows whether the League of Legends movie will succeed.
In Weidu Entertainment, it launched a project to make "Dark Night Hunter", which is VN's independent film. The total investment of 500 million yuan made Penguin Film feel uneasy.
Zhang Yanping decided at that time that he had to keep up with his teeth. However, although he was the boss of Penguin Pictures, the money had to be approved by the group headquarters. The group headquarters believed that the investment risk of the two movies was too high and investment was not allowed, so he had to give up.
In this way, Penguin Pictures can only account for five percent of the most basic IP authorization distribution of benefits in "Dark Night Hunter".
I didn't think anything was wrong at that time, but I thought it was avoiding the risks.
Now, "Glory" is a great success, and "Dark Night Hunter" cannot lose without closing his eyes, Zhang Yanping really wants to curse himself - he has lost many achievements!
But what can I do? It was my decision that I made at the beginning, but now I have to recognize it even with my eyes closed.
If you don’t get into the car of "Night Hunter", you must not miss the next car.
"Demacia: Dragon Blood" is the second part of the Demacia trilogy, which must be an impossible movie. It is a fool to not get in the car.
For investment in "Dragon Blood", it is bound to be full.
In "Glory", Penguin Pictures has fully realized the great potential of this series to adapt movies.
With a box office of 10 billion, this income is enough to make their investments a lot. Domestic box office sharing, excluding theaters and publishers (Vidu Media), the income from Weidu Entertainment is about 30% of the total box office. This money alone is 1.8 billion. In half, Penguin Pictures can earn 900 million, and the return on investment is already 300%.
There are not so many overseas box office sharing accounts, but after all, the overall box office base is here, and the profits will not be too low.
But for a big-selling movie, the box office revenue is not all. In Hollywood, the box office revenue of a movie may only account for one-third of the total revenue of the movie project. Other revenue can be completely operated through offline video rental, online play copyright, TV broadcast copyright, peripheral copyright operation...
There are ten thousand ways to recover profits, all depends on your ability.
The development of copyright in China is not as sound as Hollywood, but in recent years, with online broadcasting and copyright awareness, the value of peripheral copyright operations has also become higher and higher.
At least it is not like before, and it is impossible to see a penny.
"Glory" has made Weidu Entertainment and Penguin Pictures a lot of money by relying on the box office, and all other peripheral operations are extra income.
What's more, its outstanding achievements are not only good in China, but also in the global market.
According to the estimates of the corresponding department, the two parties can also recover the profits calculated in units of one billion in total.
And for Penguins, they are actually more profitable.
You should know that the ownership of the League of Legends IP is still in the hands of Penguin.
After the success of "Glory", the profits that Weidu Entertainment can distribute refers to the profits generated by the movie. Box office, copyright distribution of the film, and commercial authorization of the character image formed around the film...
Apart from these profits generated by the movie, the others have nothing to do with Dimension Entertainment. Take the commercial authorization of the character image. If it is a movie-based character - such as the image of the prince played by Peng Yuyan, or the image of Garen played by Chris Evans, then Dimension Entertainment and Penguin Pictures will share the income generated by these images.
But if you only use Garen, prince, such as animation and original painting images, it has nothing to do with Dimension Entertainment.
And the greater profit is still in the game.
During the period when the box office of "Glory" exploded, Penguin and Fist were not idle. In addition to cooperating with Weidou Entertainment and promoting movies, they also carried out large-scale operations within the game.
For example, all the heroes appearing in "Glory" and the game skins are sold for limited time discounts, and the "Glory" themed skins of Prince and Galen are launched...
For this part alone, they didn’t know how much money they made during that period!
Just make a skin and a discount activity, it is much easier than making a movie, and you can earn a lot of money.
In the gaming industry itself, it is easy to monetize traffic, very quickly, not to mention that it has emotional bonuses. It is too easy to form a mythical marketing event in the G-point marketing.
A large number of new users are pouring in, a large number of sales in the game, and e-sports projects are further sought after...
Penguin Pictures has invested more than 300 million yuan in "Glory", even if it is not counted as box office, it is probably possible to make money through these things!
Zhang Yanping is very fortunate now that he chose to negotiate a cooperation with Weidu Entertainment.
Otherwise, if you make it for others or simply make it yourself, how can you achieve such an effect?
This is a real win-win situation.
When both parties have relatively good intentions to cooperate, the contract negotiations for the second part of the Demacia trilogy, "Dragon Blood", went very smoothly.
Due to the previous cooperation agreement, there is actually nothing to talk about between Penguin Video and Weidu Entertainment. The most important contract framework has been established as early as the initial IP cooperation adaptation, and there is not much to change.
Both parties will each raise their investment amount, and Dimension Entertainment will generate 55% and Penguin will generate 45%. Both parties will share half of the movie's income on "Dragon Blood", just like the movie "Glory".
Chapter completed!