It was October when "Demacia: Glory" was released.

October every year is a very important month for the LOL circle.

The League of Legends Global Finals usually starts in October.

This year is no exception.

In the opening match of the finals, there happened to be a team from China, competing with an American team.

On the eve of the war, a little story happened in the commentary seat.

It was still a long time before the competition began. Weidu Entertainment, and the three commentators were chatting on the commentary stage, and naturally they talked about "Glory".

At this time, when it comes to League of Legends, the movie "Glory" will inevitably be mentioned.

The competition is still long before it begins, and it is normal for the commentators to chat about this movie.

"Did you watch the movie "Demacia: Glory"?" The commentator named Doll, whose head is dyed with a hint of green hair, mentioned this topic first.

Comrade Miller, his old partner, reported a lot: "Are you talking nonsense? You must have read it!"

"I watched it late." The doll said, "I just watched it the day before yesterday. There were too many things on the 11th. I thought I could squeeze out time to see it in the middle of some work. I bought tickets twice, but I didn't go there. The day before yesterday, I finally got free the day before I came to the United States. I originally said that I wanted to book a morning air ticket for me, but I said no, I want to watch a movie, and then booked an afternoon air ticket and bought a noon movie ticket, but almost couldn't catch the plane."

"You're hard-working enough."

"I cried after watching it." The doll said in an exaggerated tone.

"ah?"

"I'm really crying." His tone became very emotional, "I have no regrets in youth. Do you know this feeling?"

"I can understand," Miller said, "just like IG won that year."

"Yes, yes, that's about that."

"IG won the championship that year, and after so many years, I really breathed a sigh of relief. I feel that after so many years, I finally made my head proud once, and I finally felt that the efforts of Chinese e-sports people were not in vain. The movie "Demacia: Glory" also has the same effect."

Doll said: "Thank you especially to Weidu Entertainment and Penguin. It is said that the production investment of "Demacia: Glory" alone is as high as 800 million yuan! This scale of investment is almost the same as the top Hollywood production."

"But as audiences, we will definitely support such good works that we have done with great care."

"Yes, it is said that the box office of "Glory" has exceeded 4 billion, and there is also a League of Legends movie next April, and "Dark Night Hunter" will be released. You can tell from the name that this is a VN independent movie. Please go to the cinema to support it at that time."

"VN, I'm looking forward to it."

"Okay, let's not say much, the competition is about to begin!"

...

The League of Legends Finals in previous years have been very popular.

This is especially true this year.

"Demacia: Glory" and the League of Legends Global Finals, two huge traffic topics appeared together, undoubtedly pushing the popularity of LOL-related topics to the highest level.

In fact, regarding marketing that combines these two topics, Weidu Entertainment has already made relevant plans.

This kind of popularity is a fool if you don’t use it.

Unfortunately, the release time of "Glory" is more than a week in the morning when the Global Finals started, otherwise the effect of the linkage between the two will be even better.

But it still works very well.

With the traffic of the global finals, there will inevitably be many e-sports audiences who will be transformed into moviegoers of "Glory".

At the same time, the penguin was not idle either.

Their operation and publicity department is also quite powerful and capable. They also used the traffic of "Glory" to divert traffic to the global finals.

In fact, there is still a big difference between movie audiences and e-sports audiences in LOL.

A considerable number of people who went to the cinema and contributed the box office to "Glory" didn't even play the game.

But this does not mean that there is no possibility of conversion.

Through movies, many people who were not originally gamers became interested in games and became e-sports audiences or gamers, which was obviously very operational.

This is exactly the case.

During the period when "Glory" was popular and the League of Legends Global Finals started, LOL, a game that can be regarded as an elderly person, has once again regained its popularity!

This is not surprising at all.

Every year, during the finals, the number of online players in the League of Legends game will increase wildly.

But this year, the situation is very different.

With the number of online players in League of Legends games soaring, the strength of old players to return is greater than in previous years, and it even reached the strength of IG when it won the championship.

Obviously, in addition to the return of old players brought by the finals, the movie also contributed.

What's more important is that new players who have seemed a little weak over the years have flowed in, and it has become particularly high during this period.

The LOL game, within mainland China, can definitely be regarded as a national game, and has influenced a generation of young people. With such a high popularity, the younger generation of players have been almost harvested to be honest. Those who want to play this game have been played in recent years; those who don’t want to play it, and general publicity methods are difficult to attract them.

However, I have to say that if you use a movie that has become popular all over the country as a large-scale promotional video for the game, then the effect will still be thought about? It must be very powerful!

The traffic rate of new players that has not moved for many years has increased significantly during this period!

For the entire IP of League of Legends, games, e-sports, movies... these things complement each other.

The film "Glory" is of course benefited from the successful development of games and e-sports. Otherwise, even if it is of good quality, it will be difficult to achieve such a hot result at the beginning of its release. While the profits are made, it also brings positive feedback to the game itself.

This is complementary.

During the entire League of Legends Finals, the box office of "Glory" continued to rise sharply. Before the third weekend, the cumulative box office of "Glory" had reached 4 billion.

When the finals ended, the cumulative box office of this movie came to 47 after a month of screening.

Conservatively estimated that "Glory" will continue to be screened in the cinema for one and a half months to two months, and maintain a pretty good screening rate.
Chapter completed!