"The Emperor of Ruzi" is facing a very powerful opponent: "The Library of Heavenly Dao".

It is also an adaptation of the novel, "The Library of Heavenly Dao" itself is much more popular than "The Emperor of Ruzi".

The two are not of the same type. The former is a fantasy theme, while the latter is an exaggerated history; the former takes the refreshing route in the novel, while the latter wins completely with the plot.

"Tianhong Investment" obviously studied the successful route of "Dimension Entertainment". They found popular novels to buy them, and then invested a lot of money to adapt them. The cast is quite good, and the starring actors are first-line traffic male stars, but the most important thing is that this drama has also invested a lot of money in the setting of fantasy scenes and special effects, and it is said that the visual effect is also quite powerful.

In terms of business model, "Tianhong Entertainment" cooperates with Youku, and it also adopts a paid viewing model.

Obviously, in the work "Tianhong Investment" is taking the same path as "The Grandmaster of Martial Arts" by Weidu Entertainment. They hope to copy the success of "The Grandmaster of Martial Arts" in this way.

Countless experiences have shown that following the pace of successful people is the easiest way.

However, Zhang Xinhua always felt a little uneasy.

Although David is the boss and the boss, he is still the person in charge of "Tianhong Investment" after all, he has a lot of work and often can't get away with it. At present, the actual executor of "Tianhong Entertainment" is Zhang Xinhua.

At the beginning, he opposed completely copying the business model of "The Grandmaster of Martial Arts", but he was unable to convince the boss.

In any case, the work has to continue. After the work is completed, the time will be selected, which will be launched two days earlier than "The Emperor of Ruzi".

The publicity work of "The Way of Heaven" was watched by Zhang Xinhua, and the person in charge of the actual publicity work is also one of the middle and senior managers of "Tianhong Entertainment", Cao Yufei.

This operation manager, who once worked for Penguin Video, was poached by "Tianhong Entertainment", took over the company's operation work and, under coordination, obtained many external publicity resources.

I have to say that Cao Yufei's character is aside and not to mention it first. At least, his work ability is quite outstanding - otherwise it would be difficult to get into the position of middle and high-level managers in Internet companies of BAT. After he took over the content operation of "Tianhong Entertainment", it did indeed bring great value. From his own work ability to the resources and connections he accumulated in his past experience, he did a very good job in the content operation of "Tianhong Entertainment", which significantly improved the company's performance.

This is also the result that his position in the company "Tianhong Entertainment" has rapidly climbed in a very short time. He is now the one with the shortest entry qualification among the most important decision-making level in the company.

However, Zhang Xinhua actually doesn't like this person. He can always see the shadow of a villain from Cao Yufei. Some of the deeds he had heard about him were not very good, and many of them could even be called bad, which further deepened Zhang Xinhua's disgust towards that guy.

However, it seems that David admires this person quite well, and he also handed over all the publicity work of "The Way of Heaven" to Cao Yufei.

The work "Tiandao" is a very important piece in the plan of "Tianhong Entertainment". In order to strive to achieve the results of the work to meet expectations, the company's publicity budget is quite luxurious.

After obtaining such a huge amount of resources, Zhang Xinhua still remembers that Cao Yufei was smiling so hard that his mouth was almost grinning in his ears. In front of David, the guy promised that he would do his publicity work well and would definitely completely crush "The Emperor of Ruzi".

Zhang Xinhua didn't have much doubt about this.

In terms of subject matter, "The Emperor of Ruzi" is a historical drama. It is naturally not as good as a fantasy drama in terms of traffic attraction, not to mention that there are huge differences in the cast and publicity budget between the two sides.

Facts prove this.

As the actual executor of the company, Zhang Xinhua can clearly see that the data summarized by all parties clearly shows that the popularity of "Tiandao" has been climbing at a very fast speed after the concentrated publicity began.

Especially on the eve of the launch of the series "Tiandao Library", the relevant popularity index has reached a very high level.

In a horizontal comparison, the popularity of "The Way of Heaven" is indeed as Cao Yufei guaranteed, and has crushed "The Emperor of Ruzi".

From search engines to the number of related articles and comments, to the popularity of social media, although "The Emperor of Ruzi" performed well, some viewers, especially the fans of Dimension Entertainment, were paying attention to the situation of this drama, but this attention is incomparable to the popularity of "The Way of Heaven".

The actors’ gossip, the trailer edited from the highlights of the series, the prediction of the official account article... The popularity of "The Way of Heaven" almost achieved a crushing victory over other works at the same time.

Even in a vertical comparison, the current popularity of "The Way of Heaven" does not seem to be worse than "The Grandmaster of Martial Arts" at the time, and it even looks even better in terms of data.

Zhang Xinhua felt a lot more relieved after seeing this result, and at the same time, his disgust towards Cao Yufei was slightly reduced.

At least, this guy didn't say much, and he really had his own skills in marketing and operation.

And now, it is time for "The Way of Heaven" to be launched soon.

Although all the work has been arranged, Zhang Xinhua still couldn't help but come to the company in person, always watching the results after it was launched.

The work was launched on time, and then Zhang Xinhua could see that various data began to soar through the synchronized news.

An hour later, the good news came.

"It's so popular on the first day! It's only one hour online, with a total viewing volume of over 100 million!"

Seeing such data, Zhang Xinhua couldn't suppress the joy in his heart.

This result was quite outstanding. At the beginning, even the total number of views online exceeded 100 million, which was said to have taken five hours.

Of course, this is related to many reasons. The content of fifteen episodes was released on the first day of "The Way of Heaven". The first five episodes are free, and the six to twelve episodes are free for Youku members. Until the eighty-two episodes, they are all paid for purchases at one yuan per episode and member discounts.

Not to mention, just purely free content, "The Way of Heaven" has two more episodes than "The Grandmaster of Martial Arts", not to mention that when the latter was launched, only five episodes were released, which was three times worse than the fifteenth episode.

But no matter what, Zhang Xinhua could not have thought of the number of views at the beginning of the launch.

With the current popularity of "The Emperor of Ruzi", this achievement is impossible to achieve, and it is even more than one order of magnitude.
Chapter completed!