Chapter 278 Guiding Public Opinion
After coming out of Ye Jiayi's office, Sun Junyi asked Wu Jingtong: "Director Wu, are you free after get off work later? Let's go have a meal together?"
"available."
In fact, they are not particularly familiar with each other.
Wu Jingtong is considered a veteran of the company. When Weidu Entertainment just established its own marketing department, Wu Jingtong joined the company and took on the job in the marketing department.
However, Sun Junyi was an operation officer whom the company dug from Baidu some time ago and directly became the operation director of the "Dimension Platform" and was responsible for the work of this new platform.
In contrast, Baidu, one of BATs, is much stronger than Weidu Entertainment in any case. And the reason why Sun Junyi is willing to jump out of there and come to "Didu Entertainment" is of course one aspect, but not the most critical.
To be honest, this wave of job-changing has increased his salary by about 20%, which is actually not very exaggerated. If you only look at the money, there are actually quite a lot of choices he faces when he changes job, including Internet companies that are more attractive than the prices given by Weidu Entertainment.
The reason why he finally chose Dimension Entertainment among many options is to pursue further development of his personal career.
If he was a squandering person, he would not have jumped out of Baidu at the beginning. He felt that he had no room for further development in the original company, and he was unwilling to accept that it was just like this, so he had to change the environment again.
Relatively speaking, the company of Weidu Entertainment is still worth looking forward to. Especially the business it participates in is to do a brand new job of "Didu Platform".
Obviously, new projects are always easy to achieve.
But this time, he found that his estimate of the pressure he was about to face was a little less than sufficient.
It’s not easy to operate a TV series to nearly one billion revenue for an almost brand new platform? It’s simply hell-level difficulty!
This is not a job he can accomplish himself. Wu Jingtong from the Marketing Department is his best comrade-in-arms.
To have a meal and bring some relationship closer, the most important thing is to strengthen the cooperation between the operations and market departments.
As for whether he could complete the task in the end, he had no idea.
He has been under a lot of pressure recently, and his hair, which was not thick, has lost a lot of it again.
He even regretted a little: Did he take this step too risky?
If he had his first job at Weidu Entertainment, he would end in failure, and his future in the company's further development will obviously become very worrying. Even if he resigns, then changes jobs, and carries the title of "loser", he may have a career downturn.
But now I think these are useless, just try my best!
During the meal, Wu Jingtong seemed to see the mentality of his new colleague - this was not difficult, that guy looked serious, just like the martyr who was about to rush to the battlefield to die.
He laughed and comforted him: "Don't worry, Weidu Entertainment hasn't lost yet."
...
For Sun Junyi, whether the "Dimensional Platform" can fire the first shot in "The Grandmaster of Martial Arts" is a desperate attempt, but for the entire company of Weidu Entertainment, it is not that life-threatening.
In any case, the most important place for Dimension Entertainment to settle down lies in their content production capabilities.
Even if the 'dimensional platform' is bad in the end, it will only be a little hurt, and it will not hurt the company's roots far.
In fact, after making a lot of money in "Taiwu 2", the company's main business, that is, content production, Fan Zhe has initially set several projects, including animation, film and television dramas, movies and games.
Especially in movies and games, several works will be launched one after another.
As long as the content is strong enough, Dimension Entertainment will never fail.
Let’s talk about “The Grandmaster of Martial Arts”.
When a large amount of publicity investment in Weidu Entertainment officially entered, it caused considerable discussion.
There are many voices in the industry that are basically questioning. Obviously, all parties are not optimistic about Weidu Entertainment and want to build their own content platform.
As the same content platform, major video websites are of course hostile to the "dimensional platform". There are almost no way to use various propaganda to access their channels.
But this is actually nothing. In today's era, there is no shortage of publicity channels, as long as there is enough money. What's more, the hostile relationship between major video websites has a long history.
Don’t think that companies such as Aiqi, Penguin, Youku, PP, etc. are wearing pairs of pants. The ‘Dimensional Platform’ is just a new small platform. For them, they have been typing each other in the past few years, and it is the norm to work with each other. The content exclusive to Aiqi cannot be promoted in other companies, and the same is true for the other companies.
For a 'dimensional platform', this is nothing at all.
The key to being a content platform is to be yourself and crush your opponents.
However, among major content producers, they have a stable attitude: if there is an extra content platform in the industry, it is obviously a good thing for content producers, which means they have more choices.
The general public doesn’t have so many ideas. One of the things that everyone pays to watch the most is that the TV series needs to be paid on demand.
"The Grandmaster of Martial Arts" itself is quite popular. Since the project was established, countless people have paid attention to this drama.
The cast is good and the subject matter is novel. The key is to produce it in Dimension Entertainment to ensure a strong visual effect.
But...spend money?
This matter is very sensitive.
After all, domestic audiences do not have a high acceptance of the concept of "content payment".
A small number of users, under the changes of the times, have gradually accepted that content producers also want to make money for their favorite content and pay for high-quality content to watch.
But on the public level, Internet users who have come from the free era do not have this habit.
The price is about 60 yuan, but it’s nothing. Who can’t afford to watch TV shows?
But the key is, in this social environment, will they really be willing to pay for content?
I really can't afford it? Then don't study hard, work hard, and move bricks well, and watch TV series?
The discussion about the need to pay to watch "The Grandmaster of Martial Arts" has begun.
Of course, there are many people who are scolding, and the public's mentality is always like this. Even among them, there are competitors who stir up storms in the public opinion field.
But these were already expected by Weidu Entertainment. Wu Jingtong and his colleagues from the entire marketing department led by him were struggling on the front line of public opinion work.
Chapter completed!