The order volume of 1,000 orders in 3o stores were all refreshed and sold out as soon as the meal time arrived.

Those little white-collar workers who had not been able to catch could only watch their colleagues eating, while they endured the pain and made up their minds to move faster tomorrow.

Some veteran operators who also run the bento business feel something is wrong with the market.

Because, since the bento sale of [Hungry], as long as the delivery bento store within the sales scope of the store, the entire turnover has dropped by several floors.

Many bento shop owners who are making small fuss shouted: "The Wolf is here!" when they saw the uniform uniforms of [Hungry], the peripheral promotional facilities even with dolls, and the quality of bento that is many times more exquisite than their own. They shouted: "The wolf is here!"

However, [Are you hungry] Once you share the 3o store, it is nothing in the entire Demon City, so it has not attracted much attention from many large takeaway chain giants.

You should know that the largest bento stores in Magic City, such as [Dongchi] and [Baodao], have hundreds of stores in Magic City. Almost every few streets, you can see one.

You, a young man from a 3o store, dare you jump in front of me?

I can crush you to death even if I take out my fingers!

Therefore, when several of the subordinates were robbed of business stores by [Hungry] and reported to the market department of [Wongchi] and [Baodao], they did not attract the attention of the leaders of the market department of the casino market.

They just want to suppress opponents of the same level as them, and they don’t care about small brands like [Hungry] that have just been open for a few days!

Maybe they just took advantage of the publicity and went bankrupt after a few days of popularity?

Besides, with such a promotional scale, how much money does their boss have to earn to support the advertising expenses!

Therefore, the operators in the same industry are waiting for the boss of [Hungry] to go bankrupt, allowing this small blue and white whirlwind to follow the waves.

However, seeing that other people's businesses are getting more and more popular, several medium-sized bento chains can't sit still!

They first spent a lot of money, imitating the promotional method of "Is Hungry" and also made dolls to spread the circle of friends. They also asked people to analyze the exquisite bento box of "Is Hungry" overnight, change the cover, and copy it directly!

As for the taste of bento, they are all catering. If the product department still studies it for a few days, they can introduce several signature bento recipes for the reverse.

Although the taste may be a little different.

But, just a bento worth dozens of yuan, do you really think it’s steak and foie gras? How can it be that big difference?

When the new flavor is launched on a large scale, there will be another wave of price reduction sales. Isn’t it still a small colleague who only has 3o stores and has not yet gained a foothold in the Magic City to squeeze into the gutter of the Huangpu River?

...

How do you say something?

Those who are not jealous of their peers are mediocre!

On that day, Chen Hao held a meeting for the company's employees with full fighting spirit. After negotiating with Zhang Wei and the others about the plan to open a store, he heard the market department report on the situation.

"Someone imitates us [are you hungry]?"

Chen Hao was a little surprised. When he opened the sales data that day, he found that the 3o store originally had a limited number of 1,000 copies cleared every day, but several of them had a decline of hundreds of copies.

After asking the marketing department employees to inquire, they started their own copycats after understanding their own business strategies!

"It's a price cut and a copycat. Is it going to kill us?"

Chen Hao, Zhang Wei, Spinach, and stuttered, and the four of them sat down to the chairman's office and began to discuss the counterfeit beans they bought with their subordinates.

Spinach: "If not, let's reduce the price as well? Otherwise, just offer a discount price and give some coupons. I think the two branches in Pudong are extremely excluded, and their daily sales can only be 60% of the time they open."

Stammer shook his head: "No...no...no price reduction..."

Zhang Wei nodded in agreement: "Stummy is right. If they are fighting a price war, if we follow up, we will surrender in front of them! Fighting a price war is too passive for us who do catering!"

Chen Hao pondered for a moment: "Yes, we need to do the reputation and positioning of [Hungry]. The initial price must not be moved! Besides, we have just opened a few days ago, and this is the time to test us."

After a few people discussed it over and over again, they decided to start at the source.

Takeaway bento is nothing more than the exquisite packaging of the lunch box, plus the taste of the bento and the price that accounts for the key proportion.

Chen Hao and the others don’t need to consider the price, because [Hungry] was originally planned to be the mid-to-high-end level in the bento, and the price did not overflow the market price too much.

For the consumption level of the people in the Magic City, a bento that is less than 30 yuan and is extremely delicious is quite cost-effective.

However, the packaging box and the taste of the bento were actually imitated, which made Chen Hao and the others a little unacceptable.

"Sure enough, you can't underestimate your colleagues!"

"I have been studying the bento formula for more than a year, but it is so easy to be copied?" Zhang Wei took a bite of the counterfeit product on the table, shook his head and sighed.

Although Zhang Wei applied for patents for previous product formulas, the bento thing has not had much technical content when it comes to making, and anyone who knows some cooking skills can get started.

If someone just changes his name and sells your formula as a new product, you won't be able to defeat it.

Besides, the Industrial and Commercial Bureau will take care of this little thing?

If I really care, there are so many restaurants in the world, and noodle restaurants have not been fighting at the door all day long, and the food is my own patent?

Then what business is there!

The one who was promoted to Deputy General Manager of [Hungry] and the director of Ruili Group, who came out of Ruili Group, said correctly: "Once you enter the catering industry, if you want to win a place, you should win from the taste!"

However, if the product department is asked to improve the product formula, it is estimated that in just a few months, there will be no better formula.

At that time, [Are you hungry] The business of 3o stores will be almost excluded by their peers. No matter how good the formula is, it will be useless!

"Zhang Wei, are the formula information for several popular products in our house still there? Let me take it back and take a look." Chen Hao glanced at the conference room, and everyone at a loss asked, unintentionally.

"Formula information? It's locked in my office! What do you want this thing? You are not a product-made product." Zhang Wei said in confusion.

"I have a few friends who also do catering. Let's see if they can find a way to change it." Chen Hao made a haha, and made an excuse to make excuses.

Zhang Wei was a little surprised by Chen Hao's actions, but when he looked at Chen Hao's appearance that he didn't look like he was joking, he actually got a thick copy of the recipe from the office.

no way!

Who said Chen Hao is the company's 100 million major shareholder?

He said that in the company [Hungry], no one dared to refute it!

--

ps: This chapter adds updates to the hall master Xiaoyao Wangchen. I have promised the data before. If you reward the hall master, you will add 1 update. Fortunately, there is only one person at present (hilarious).

(End of this chapter)
Chapter completed!