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Chapter 831 Cooperation with Netflix

The exhibition of technology may make most ordinary people in the world insignificant, and rights will be concentrated in the hands of a small number of people, and the media may be manipulated in the hands of a few people. For example, media platforms like Toutiao can even allow everyone to see only the facts they are willing to let you see. If you think about such a world, it will be creepy, and then ordinary people can do nothing about such trends. Especially the Chinese people who do not have any rights in their hands can only watch themselves fooled.

Tramp came to power, the United States promoted isolationism, Europe fined large Internet high-tech enterprises hugely, China promoted the Internet plus strategy, and the exhibition of biotechnology could even extend the lives of the rich by more than 30%. Class differentiation became faster and faster. Except for a few elites, a huge number of people may have no effect on the world (economic role). This world is far from the peace and tranquility you imagined.

Zhou Shi's various acquisition actions were just out of fear and speculation about the unknown. No matter whether the world would be controlled by a few people or by the majority, no matter what changes the social system of this world would undergo, he did not want to be eliminated.

However, the future is still far from him now. The most important thing for him is to let Yahoo truly gain an advantage in future competition. Without strength, there is no right to speak, and with the right to speak, there is the right to choose.

Yahoo’s most important activity now is the ye1p membership card business, you can view it as Ant Financial’s reputation card. This discount card solution with a limited discount ultimately replaced various previous design plans. It can enjoy discount discounts on the basis of group purchases, completely reducing the influence of group purchases.

The ye1p discount card is a virtual card with the same price as Netflix's monthly membership fee, both at $7.99 per month. Of course, this event will not be long-term. In the announcement, it was said that the members of both parties will be bound for up to one year. After a year, the price will naturally increase, or you will not enjoy the discounts of one of them. The price may rise to $9.99.

"I wish us a happy cooperation!" Hastings came to Zhou Shi at a party held after the two sides reached a cooperation agreement. In such an occasion, Zhou Shi has never been the protagonist.

"Happy cooperation!" Zhou Shi

Member integration will undoubtedly greatly reduce consumers' resistance to Netflix, and at the same time bring more high-frequency consumers to ye1p. In the short term, the losses are certain, and you just see how much they will lose. In the long run, in addition to increasing the user group, it can also collect user data at multiple levels to provide great data support for better building consumer information maps.

"What does Simon think of Netflix's exhibition? It's always easy to say this time. I've been waiting for you for a long time." Hastings

"You have done a good job. Innovation in a model has to go through a lot of setbacks, and I really don't have much to say." Zhou Shi, Netflix bought the adaptation rights of "House of Cards" very early, and started planning and filming last year, and it was costing a lot. It can be seen that they have begun to take the path of self-producing dramas.

"There are always something that can be improved. At least, I can say that the direction of "House of Cards" is correct? Should we wait until the filming is completed and release it at one time, or will we play it in one episode now?" Hastings

"We are an Internet company, we are a new type of movie viewing platform, we need to have a distinct difference from HBO. What is important is not "House of Cards", but how do we establish an image in the hearts of consumers, and what kind of company are we?" Zhou Shi

Netflix in his previous life said that he analyzed user preferences through big data. This statement has become a reason for many media to praise Netflix, but in Zhou Shi's view, this restricts Netflix's development. Does anyone want to be thoroughly analyzed by others? Isn't it easy to be offensive to say this? Not to mention, using big data in cultural creation is a bit too overestimating the current role of data. A few years later, Alibaba, which uses big data analysis as an investment basis, suffered losses one after another. Even with top traffic support, it still cannot save reputation and market. Netflix did not emphasize its big data attributes later. The reason for investing in "House of Cards" is simple, that is, for a shot.

Red has completely opened up Netflix's reputation. Even if "House of Cards" fails, it does not mean that the self-produced drama model fails. Multiple topics will cover Netflix and can still produce advertising fees. Moreover, an excellent TV series will be loved by enough users on the Internet platform. It will not be like traditional TV stations. If excellent TV series that are not like the original audience, the ratings will still be outrageous. In other words, on the Internet, all types of TV series will have a viewing group, which can bring value to Netflix. Therefore, the excellence of the work itself is better than the excellence of the subject matter, and even the niche TV series can bring traffic and profit to Netflix.

Therefore, what Netflix lacks is that there are enough excellent TV series of various types, rather than a single type of TV works. Self-made dramas can be controlled independently, which is a good supplement to video websites. It is a platform, not a content creation company, so no matter which video website is, the self-made drama model is just a supplement. Unless several major players in the market launch their own video websites, and then do not authorize exclusive resources to other companies. But this is a lose-lose model, unless someone can resist the temptation, achieve the final victory, and then the winners will take all. Disney in his previous life had this hope, but it is just hope. Netflix's self-made dramas have formed a scale and have become a good platform itself, so there will naturally be many collaborators. For example, Miramax reached a cooperation agreement with Netflix to produce TV and movie programs for them.

"Ok! All the series are released at once. We are an Internet company. How can we keep in line with the TV station? Can Miramax ensure our needs for TV series and movies?" Hastings, Netflix needs popular films and TV series, but the requirements for quantity may exceed the requirements for quality. In the past life, Netflix filmed 82 homemade movies in a year, 7oo multi-episode homemade TV series and exclusive TV series. Meeting users' differentiated needs may be the key to the video website exhibition!

"Who knows that self-made dramas and cooperation cannot be missed. Netflix's hope can only come from itself." Zhou Shi, he did not interfere too much in Netflix. The main reason is that Netflix's debt ratio is too high, and Yahoo's debt ratio is also very high. Who knows whether such a high debt ratio will cause a break in the capital chain! Therefore, Xinghe Capital must maintain sufficient cash flow.

"Oh, yes, Netflix can only rely on himself!" Hastings said with satisfaction.

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Chapter completed!
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