In the business world, there is no eternal glorious honor, only the endless ups and downs.

Before the 1980s, Qinwan beer production was limited, mainly exported, and the market was in short supply.

In 1991, Qinwan Beer Factory No. 2 was put into production and acquired the fourth beer factory, which doubled the production of Qinwan Beer, and it was still difficult to find a bottle.

In 1993, Qinwan Beer was successfully listed, but the market began to experience unsalable sales, and its performance declined for three consecutive years...

This year, when Yu Guosheng, a senior official in the city, presided over the removal of Qinwan beer management team and Qinbeer was in charge of Qinbeer, they discovered that at this time, the Qinwan market had been completely occupied by Rongya Beer, and the people of Qinwan had grown from being unable to drink Qinwan beer and could not afford Qinwan beer to not drinking Qinwan beer.

Qin Dong had already known this, but He Yongsheng and Peng Gaode were still very shocked. You know, this is Qin Beer!

Peng Gaode worked in the Second Light Bureau of the same system as Qin Beer. Because of his marriage, he wrote a report to apply to buy five boxes of Qin Beer, but the noodle he had approved was changed to two boxes.

What shocked the two even more was that Qinwan Beer Group still retains its planned economic business model and has never had a sales company.

Last year, the beer war in the Beijing market did not promote the company at all. Now Qin Beer only set up a business department to be responsible for issuing orders and shipping goods. In fact, there are only two people in the business department who are in charge of selling wine, one in charge of issuing invoices and the other in charge of collecting money. It is the most free and easy position in the entire factory.

"These two people are the entire marketing team of Qin Beer Company. The whole job of this marketing team is to stick to the post and wait for customers to come to the door." Qin Dong smiled, with no lack of teasing in his smile, but more of helplessness.

Because according to the division of labor, he was in charge of the company's marketing work.

In a hurry, the marketing team cannot be established. There is no way. The three giants can only adopt the practice of "production restriction and pressure database" and implement the "shock therapy" measures.

However, "production restriction and database pressure" is really embarrassing and helpless for a well-known company like Qin Beer and a "national" brand.

On the one hand, the market size of the entire domestic beer industry has grown rapidly, and on the other hand, the high-quality Qinwan beer products have been backlogged year by year, which not only makes the whole factory unable to raise its head.

On the second day of the Lunar New Year, the factory issued a notice that all employees would cancel their leave and come back for a meeting.

There is only one topic at the meeting, how to destock!

"Now, to be honest, it is the moment of Qin Beer's life and death. Whether Qin Beer lives or dies depends on whether he can overcome this difficulty!"

Peng Gaode's voice suddenly increased, and the teacup was placed heavily on the table. "After research and decision by the company's board of directors, starting from today, the destocking battle will be launched. In the next three months, the whole factory will mobilize..."

He Yongsheng held his glasses and continued, "Called all the staff in the factory to take action, not only the sales staff, but also mobilized all the people in the factory and promoted the unsold beer."

Qin Dong was also sitting on the stage. He didn't say anything because he didn't have to say anything at all. Another person would answer Qin Bee.

A lean camel is bigger than a horse, not to mention that he was the former beer boss!

Rongbing's Chen Shifa and Zhou Fenghe quickly responded and formed a team led by Wu Geng.

Wu Geng, Luo Ling and others soon discovered that Qin Beer people were very weak in their face and said they were selling beer, but they didn't know where the cat was going, and there were no people on the market.

Qin Beer does not have regular sales either. In the face of the sales of Rong Beer, the two companies are not like heavyweight boxers, and there is no disturbance in the Qinwan market!

But Chen Shifa was still worried. Since he had ascended the throne, he would not allow any challengers to appear. He was even more vigilant and defended every time the former king.

"The centipede, die without being stiff," Chen Shifa immediately convened a middle-level meeting of Rong Beer. "We cannot give Qin Beer a chance to rise again," although Qin Beer helped Rong Beer build a factory in 801, "In the Qin Bay market, there can only be one king, that is Rong Beer!"

In the Qinwan market, the Rongbee marketing army does not need to be encircled and blocked. If it shows its eighteen martial arts, Qinbee's employees will be defeated.

This is the off-season for beer sales. The weather in the north is cold, but the south is as warm as spring.

Someone suggested that the beer should be sold to the south, and He Yongsheng and Peng Gaode both looked at Qin Dong.

Qin Dong smiled.

Last year, the battle was fierce, and Qin Beer was like a newborn baby, and he really went to the market by himself, that was to compete with Tyson!

At this time, Qin Beer's market share in the country was only 2.2%, while the 56 foreign beer market share in the Chinese market had reached 30%. The aggressive foreign beer did not take many new beer seriously.

Because Qin Beer is famous, it has become the first imaginary enemy of foreign beer. Some foreign beer landed in China, even to defeat Qin Beer at all costs!

In addition, domestic beer companies, under the protection of their respective local governments, have been closely guarding their own acre of land, while rich foreign beer has invested huge market expenses and has made every effort to capture high-end markets such as hotels, restaurants, etc.

This overlaps with Qin Beer’s target market. If Qin Beer goes south, a group of foreign beer will inevitably attack!

The South’s National Beer will also be protected and ate with Qin Beer!

"So, there is no chance of winning when going south!" Qin Dong completely banned the proposal.

The local market in the north cannot beat Rong Beer, and the long-distance raid in the south has no chance of winning. Qin Beer found that the road left to them was already very narrow!

However, on the sixth day of the first lunar month, before the year was over, Yu Guosheng and Qin Hao received a letter.

As a large state-owned enterprise and listed company with a national brand, Qin Beer cannot only guard Qinwan’s three-point land like other local enterprises. The state does not allow it, and shareholders do not agree!

This letter is a shareholder’s urge to fight!

The letter is worded fiercely and full of gunpowder. I have to mention these small and medium-sized shareholders of Qin Beer. Seeing this letter, Qin Dong "reproached" them!

In 1993, Qinwan Beer issued A shares in the Shanghai Stock Exchange and was the first company in the mainland to issue H shares. It was listed in both places and raised a total of 1.6 billion yuan.

Due to its poor profitability, Qin Beer has not made any share allocations since its listing in the two places. Its stock price performance in the secondary market is also disappointing, because Qin Beer's return on equity cannot remain above 10% for three consecutive years.

Listed companies cannot bring more than one cent of profits to shareholders for every dollar of investment. What are the reasons to require investors to hand over the money to listed companies instead of depositing it in the bank?

In addition, the timing of Qin Beer A-share stocks was not good, and they encountered the big bear market in 1993 and 1994. They were covered in the bear nest and couldn't breathe. The 90 million circulating market was too large at that time, which made the investors feel sad and miserable and sad. Many stocks have not yet been released!

This letter of urging war requires Qin Beer to get out of the bottom as soon as possible and give an explanation to the stockholders!

"The stock price on the list is more than 15 yuan, which has almost continued the decline for a year and is very steep, and it has fallen to three yuan all the way. If it were me, I would be anxious!" Qin Dong said with a smile. Moreover, Qin Beer has changed its leaders within three years of listing, which has a great impact on performance and has caused dullness. The image of A-shares is also very bad.

"Let's not talk about stocks for now," But He Yongsheng also knew, how could you not talk about stocks for listed companies? "What should you do? The in front of them ambushed the soldiers, and the pursuers behind them. Brothers in the same city pressed forward step by step. How can we Qin Beer break through the siege?"
Chapter completed!