Almost at the same time, Mitt's beer advertisements were put on TV.

The advertisement is Beijing Ogilvy and has hired a special production agency from Hong Kong, and Beijing Guoan football player Yang Chen personally took charge of it.

The advertisement was filmed with passion. In the domestic advertising industry in the 1990s, this advertisement was enough to win a grand prize.

Brown was very satisfied. He wanted to concentrate his firepower on Beijing TV because Beijingers don’t watch CCTV very much.

"General Manager Wang, you know, you can never find any better publicity opportunities than sports events. The company has already gained huge profits from long-term sponsorship of sports. Our investment in sports will make good and good economic benefits. Relying on sports for beer promotion, the benefits will be endless."

Wang Rui echoed, "Then we will invest more in sports in the future... Mr. Brown, do you want to pay attention to CCTV's sports channel?"

Sports Channel?

"Yes, I heard that at the end of November, there will be a few days left, and it will be broadcast nationwide."

CCTV Sports Channel was piloted in December 1994 and officially launched on January 1, 1995. It only started broadcasting nationwide on November 30 of this year.

At the beginning of the establishment of the sports channel, 48 columns were set up and the first to sign a long-term agreement with relevant departments of the State Sports Commission (the predecessor of the General Administration of Sports of China), setting a fixed time to broadcast various domestic leagues and competitions...

"Okay, OK, OK," Brown said a few good words in a row, "This is better for our products, the target consumer groups are highly overlapping. General Manager Wang, let's go to CCTV Sports Channel right away."

Wang Rui smiled, and he was happy that his opinion was adopted by Brown.

"Mr. Wang, I think our cooperation is pleasant," Brown, a foreigner, is very good at observing his words and expressions. "I hope that in the future, our career will go further..."

Brown wrapped her coat tightly when he went out. There was no way, Beijing was too cold.

"You know, the establishment of a distribution website for beer marketing originated in the United States. Our dealers receive orders by rail or truck, and then use their own fleet or truck to deliver them to the retailer. We have a sales team of 150 regional managers, and they belong to 12 regional headquarters..."

Wang Rui is studious and listens seriously to advanced foreign marketing experience.

"The role of these salespeople is to help dealers maintain the right amount of inventory, find the most eye-catching shelf locations with retailers, and train dealers..." Brown's nose was red with cold, "I think we are the best partners, of course, you will manage more people and more areas in the future..."

The vision is beautiful and the future is bright. Although Wang Rui knew that all this was needed to be realized, his attitude towards Brown was obviously improved.

Brown looked at the Chinese manager proudly, and he was more confident in himself in China.

...

In early winter, Beijing City should be the world of Erguotou!

However, Beijing residents spontaneously set off a wave of drinking beer!

In this winter, major media in Beijing have reported that some citizens even shouted the slogan of drinking more than one bottle of Rong Beer and donating 5 million yuan to Hope Project!

Holding the pencil head in hand, two little girls with big eyes looking straight ahead with longing for knowledge, round forehead, bulging mouth, slightly concave nose bridge and frowning little bald head, frowning, runny nose, and meticulous reading of big nose children...

The reason for the headquarters is that Sega has made the market research extremely detailed, and it is Brown's own responsibility to not open up the situation.

Wang Rui left quietly, and Brown traveled across the ocean for more than half an hour.

"Okay, please call me a plane ticket back to the United States." After calling, he became very peaceful, but there was reluctance and loss in his blue eyes.

I was relieved of the position of general manager and my butt was not hot yet!

After changing two general managers in two months, Wang Rui couldn't help feeling sad when he died of a rabbit.

"Mr. Brown, can I ask, who will take over your position?"
Chapter completed!