The Battle of Chennan Prefecture finally came to an end. When the third attack on Chennan Prefecture was attacked, Qin Dong wanted to take charge of the command himself.

Wu Geng, Luo Ling, Xia Yu, Honghong, Yang Jianting were still the original team, but everyone from Wu Geng lowered their heads.

Qin Dong counted six major mistakes one by one. If these six things remained unchanged, even the gods could not sink to the southern palace.

"Look at it, is Chenbei strong or Chenbei able to deal with it well and let us lose and draw in two battles? No.

As an old enterprise, Shenbei Group has a shortage of funds, a rigid system, backward thinking, and chaotic management.

Chenbei should be said to be a typical person who holds the wrongdoers and keeps the enemy attacks. It is rare to see Chenbei counterattack measures, and even rarely do advertisements. It was not until we started buying a store later that we woke up and started a large-scale counterattack.

Therefore, the reason for the failure of the Chennan market lies in our Qin Beer itself. Looking at our Qin Beer three marketing operations, there are the following six mistakes..."

The first point that Qin Dong pointed out was a mistake in marketing strategy.

"We tried our best in the two attacks, and made many tricks. We couldn't say we were working hard. However, we were eager for quick success and instant benefits in our purpose. We did not conduct serious research and analysis of the Shennan market. We took it for granted that we were the same as other markets, and took it for granted that we were a small place to escape the South. We would definitely win without fighting with our own power. And quick success and short-term benefits and underestimating the enemy have created a low-level marketing strategy..."

The reckless and extensive marketing is outdated, which is a truth that has been verified by many companies.

"If we want to make a fortune, we must put down our airs, start with the most basic details and the consumer's psychology. We must make Chen Nan's consumers think that we are also Chen Nan's beer."

The second mistake: Buy a store and sell it with a lot of money, depriving consumers of the right to choose.

"Relying on artificial power to split culture and change taste, consumers will never "pay the bill" easily... I forgot that the market referee is a consumer, and consumers will vote with the currency in their hands."

The third mistake: Advertisement is forced to pull the blame.

The fourth mistake: Ignore consumer loyalty, and strong promotion of a single terminal wants to shake the Shennan market.

"For local Shennan people, they have a special liking for the "Arctic Ocean". The Arctic Ocean accounts for 80% of the market share in Jinan, which means that eight out of ten consumers will choose the "Arctic Ocean".

The "Arctic Ocean" flavors for many years have entered the spleen and stomach of Chennan citizens, so beer consumers in Chennan subconsciously choose "Arctic Ocean" beer. This is also the reason why Chennan's beer market is almost dominated by "Arctic Ocean" beer.

It can be said that this has become the competitive advantage of Arctic Beer. If you want to break through the Shennan market, you must first disintegrate Arctic Beer's brand loyalty... "

Qin Beer ignores the powerful force of protecting consumers' loyalty to Arctic Beer, and tries to buy stores with a lot of money to monopolize terminals. It takes tough measures to divide consumers' loyalty in a single terminal, and acts rashly regardless of reality, and attacks the enemy's strengths with one's own shortcomings. It is actually an unwise move.

Disintegrating brand loyalty is a slow and meticulous job and takes time.

"If we have to take down the South Market in a short period of time, we Qin Beer should play to our strengths and avoid our weaknesses, avoid our edge, and circle the side, and attack the weaknesses of the Arctic Ocean in order to achieve something."

Mistake 5: Tactical execution errors, mid-range wine attacked the high-end market.

Mistake 6: Inspecting the lifestyle of regional consumers.

Xi'an people love to eat barbecue, and the same is true for Chennan people. Eating mutton skewers and drinking beer is Chennan people's favorite lifestyle, and it is almost indistinguishable from class in this regard.

The beer is provided by the production of dried beer, one yuan per cup. The dried beer has firmly occupied this low-end market with abundant profits and huge sales, steadily controlled the tastes of Shennan consumers, formed an invisible standard in price, and has become a maker of tastes and prices.

In other words, this is the fundamental market for beer, which extends to the mid-range market in terms of taste and price, and naturally controls the mid-range market. This is the advantage of beer producing soil.

"Dr. Qin, but we don't have a factory in Shennan." Everyone saw this and Yang Jianting immediately brought it up.

"We don't have it, can't we borrow it? There was no Dongfeng back then, didn't Zhuge Liang borrow the Dongfeng also?" Qin Dong said with a smile.

This is the fatal disadvantage of Qin Beer in the Shennan market: there is no production base in Shennan, and it is impossible to provide fresh beer like Shennan, and the consumption radius, cost and taste of beer is lost to Shennan.

"Dr. Qin, who are you going to borrow the east wind from?" Qin Dong did not come here to criticize, but criticism. Luo Ling also kept the content in her heart, and criticism passed through her heart.

"The east wind is coming, can't you still feel it?"

The east wind is coming, "Where is it?" Xia Yu stretched out his hand, Oh, the winter in Chennan is coming, and little snowflakes are falling from the sky.

"What is the most suitable thing to eat on this day?" Qin Dong asked. Chen Nan people eat skewers and beer in summer, but in winter, it is nothing more than hot pot.

"Okay, our east wind will start to blow from the hot pot, and we will fight a hot pot battle with the Arctic Ocean."

"Director Qin invites us to hot pot tonight?" Luo Ling laughed a long time ago, "It's better to pay out of his own pocket. Hong, which one is delicious, we have to talk to Mr. Qin."

"Just go and reveal the fragrance." Honghong patted her stomach, "Dr. Qin, I'm two of you."

This is not a summary meeting, it is almost a commendation meeting. The group came to the hot pot restaurant. Sure enough, at this time, the people of Chen Nan gathered at the hot pot restaurant at night.

"Well, prawns, scallops, pen fish,...mutton, beef, pork...tofu, spinach, wide powder..."

Ordinary ingredients taste warm in this cold season.

"Put beer, go to Qin beer." Luo Ling finally shouted, "The six of us, go to four boxes first, if not enough, then go to it."

Four boxes, the waiter looked at Honghong with big belly, and it was not six people, but seven people.

The pot was served quickly and the dishes were served soon. With the place where sesame paste and tableware were placed, there was no extra space on the table.

The waiter brought four boxes of beer, but Xia Yu didn't need him to do it. He opened it himself and handed a bottle to Wu Geng first. Wu Geng took it and poured a cup, and then put the bottle on the ground.

"Oh, don't put it on the ground, it will be invisible if it is placed on the ground." Qin Dong also took the wine bottle handed over by Xia Yu.

"What does it mean?" Wu Geng understood that Qin Dong had the idea again.

He looked at the beer and the dining table, "What does it mean? You can see it when you put it on the table, but where can you put it?"

"Yes," Qin Dong smiled, pointing at his stomach, "Will there be a place after drinking?"
Chapter completed!