Chapter 750: Webcast Market (Part 2)
How could anyone who does live broadcasts in China not know that during this period, China's online live broadcasts and South Korea's online live broadcasts are like the difference between "children" and "adults". The world of children is single, and even if there are changes, it is very small. But the world of adults is diverse, strange, and colorful.
Yes, at this time, the Chinese online live broadcast market is still a niche. Most of them rely on game lols to support them, so online live broadcasts are all poaching some retired players to join the platform to start live broadcasts. However, lol is not a national game, and there are also a large group of people who don’t like games. If you want to speak, there is still a long way to go to Chinese e-sports.
However, what about the live broadcasts in Korea? Singing, dancing, games, eating, drinking, scattering, and sleeping. That is really a variety of strange things. Only you can’t imagine, and there are no live broadcasters who can’t do it. But in China, there are currently special live broadcast platforms for singing, and the singing people are all concentrated there. Dancers, especially those like Yin Suwan, who dance extremely tempting dances on the live broadcast, China live broadcasts: No!!
Because no one in the market here is the first to stand up to "try crabs"!
People on the live broadcast platform here also smiled: "Indeed, our 'online live broadcast' is an emerging model for the entire country, but we are all very optimistic about the prospects of this market. Although we are not doing well now, we are confident that we will expand the entire market in the next two years!"
"Get bigger? Haha, I'm actually optimistic about China's live broadcast market. I also believe that within two years, this market will definitely be very big, but what after that? When you see profitable, then I believe that many Chinese capitalists are willing to come in and get a share of the pie. That's the time to compete for the economy and strength. What kind of competitiveness do you think your company has? They can let you develop for two years first. In two years, even if you cultivate 20 well-known bjs, I only need to spend a little signing fee to let them come."
After hearing what the translator said, the person in charge of the platform here frowned tightly, and then he looked at Li Yuhao and said, "Sir, we are not talking about the company's development today, and it is not that simple for your Korean CJEM company to enter the Chinese market."
The person in charge here means: You CJ Entertainment wants to get a share of the Chinese market, but it seems that you are not qualified enough.
Indeed, the market value of CJ Entertainment is only considered as a middle-sized entertainment company in China at most. Moreover, the market in China is not as simple as decades ago, and now it is not as simple as imagined. Even if you come in, at least the small sampan of CJ Entertainment is not enough to watch.
It is true that Li Yuhao intends to build an online live broadcast market here, but obviously the other party does not intend to cooperate with CJ Entertainment. Li Yuhao also said about cooperation, so he said: "This time I mainly talk to you. We have a Korean BJ coming here to participate in the live broadcast on your 'Douyu' platform, but your company needs to do some early publicity for us. We will start the live broadcast next week! That is, three days later."
"We can make publicity on the website, but we can't guarantee the promotion effect of these three days. We also hope that you will think of ways to increase publicity efforts. If it is convenient, it is best for you to apply for an account today. At that time, the platform will have a room account. Give me the room number. After I record your room number, when you start a live broadcast, we can give you the top recommendation in the background."
"This is OK. We will apply later when we go back, but we want to talk about the issue of sharing the money below."
"The share is divided according to the initial share of the website of 3:7, and you get 30%."
Li Yuhao nodded with a smile and showed a sunny smile: "Okay, just follow what you said. We will contact you at night 3:7. Then we will leave in advance." Of course, Li Yuhao was not satisfied with this share agreement, but he was just planning to try the waters. He also thought clearly that Yin Suwan would only work on this platform for half a month at most, and it would not be too late to talk about it when she could show her presence.
After Li Yuhao said this, he stood up, and Yin Suwan also stood up and left with Li Yuhao. The person in charge here saw Li Yuhao agree so readily and left. He also frowned. Things seemed not as simple as he thought.
At first, after contacting their company, CVG cinema said that it was necessary to meet and talk about the issue of entering BJ. At that time, they were very surprised. How could a company that is completely engaged in entertainment suddenly contact them for the Internet? Of course, online live broadcast can also be regarded as an entertainment industry. They are actually very optimistic about the prospects of online live broadcast. However, they think that CGV has a very keen sense of smell, at least compared to domestic companies, they are much more sensitive to "emerging entertainment".
Of course, they also understand that South Korea is indeed the best in Asia in the entertainment industry, no one! Whether it is their speed of creating stars, the concept of variety shows, the bloody TV series, etc., they are much better than Asian countries. The only thing that South Korea dares to compare with China for entertainment is that it is
China's great entertainment career, movies!! Big productions and big investments, with a small hand, a small investment of over 100 million (18 billion won), but the actors took at least 50%, and the more directly took away 70% of the investment in the entire movie, leaving 30% of the production. It's amazing, Chinese movies are indeed amazing, and South Korea will never dare to compare, because China is too rich. Even Hollywood, which is known for commercial movies, dare not compare with Chinese movies. Because Hollywood's movie pay is no more than 25% of the investment, the rest is invested in production. Most of Chinese movies are invested in stars.
So the most profitable profession in China is entertainment stars, no one! Sports stars are far inferior to entertainment stars!! The pay for a movie is probably going to be played for several years.
(It's too far-fetched) Of course, they do online live broadcasts, and of course they will also look at the situation in the foreign live broadcast industry. The first thing they are to bear is South Korea, which has a very developed entertainment career.
However, this time the meeting proposed by CGV, they "sent" to cgv, the movie company. This company is very good in South Korea, accounting for 60% of the movie playback market, which is even bigger than Lotte. However, behind this movie boss is CJEM, the largest comprehensive entertainment company in South Korea. They have their own TV stations and satellite stations that have focused on music. After CJ Group integrated all its entertainment industries, they are renamed CJEM. Now they invest in movies, TV series, variety entertainment, singing careers, etc. Indeed, they have become the fourth largest TV station in South Korea, but they are a paid TV platform!!
Only then did they understand that CVG is not just a cinema. They are from South Korea in the entertainment industry, and all entertainment industries are involved. Then they interviewed their Chinese live broadcasts. It seems that this foreign entertainment company has seen the prospects of the Chinese live broadcast market.
South Korea's CJ Entertainment is optimistic about China's live broadcasts, which is like a shot of a cardiotherapy, which makes them full of confidence in their future. Being confident is a good thing, but they miscalculated a fact. Now they are making cakes. When the cake is ready and divided, hehe, it sounds bad. Their live broadcast platform is really not enough to watch.
So when Li Yuhao pointed out the disadvantages of their company today, he really couldn't calm down. When the cake was ready, how much market share could they occupy? Because everyone knows that opening a platform is really simple. If the platform has a platform, you can only bring a few well-known anchors. It is not uncommon to poach people and change jobs. This is common in China. Now all live broadcast platforms only sign gift sharing agreements with the anchors.
So when other people’s live broadcast platforms are ready, they only need to issue a little contract fee to take all the anchors away. This is an extremely dangerous signal. They are not an agency, but just a live broadcast platform. What can they do to prevent the anchor from investing in another boss? This is a very serious problem.
So at that time, Li Yuhao pointed out the problems they were about to face, which was a blow to their confidence. When talking about Yin Suwan's entry, he offered a relatively low share price. He originally wanted to hit Li Yuhao's side. Who knew that this "freak" agreed readily. It was very strange, really strange.
In fact, when they heard that it was Yoon So-wan from South Korea, they searched it out, and they found that this girl was also very famous in the live broadcast industry in Korea. And there was a live broadcast platform that made lol auxiliary software and once used Yoon So-wan's dance posture as a "benefit" to people who used that auxiliary software.
Yin Suwan is considered a well-known person at least. No matter how you say "negotiate", the result is at least a range that both parties can accept. In fact, their bottom line is that the gift is "5:5 equally divided".
But when they offered this price, the other party agreed without hesitation. At this moment, he seemed to understand something, and the other party seemed to just want to use his own platform to do a research.
Chapter completed!