Chapter 387 Speech at the Airport
A week later, Incheon International Airport, there were many reporters waiting here on that day, because CJ Entertainment announced the opening shooting point of the second trip of "Girls' Generation Travel" that was the airport. Just like "Kim Bye-man's Rules of the Jungle", the opening of the program was set in the lobby of Incheon Airport. The connection was broadcasted very well after three episodes, especially the second phase of the battle and the trailer after the third phase, which made the program look forward to it.
The three episodes of Girls' Generation program broadcast, the average viewership rate of each episode is about 6 percentage points, which is absolutely perfect for limited TV stations. The staff of the program team are also full of confidence after seeing the ratings. In particular, the program is the main PDF of Li Yuhao himself, which makes the program's future develop towards the trend of TV station's ace variety show.
On that day, Li Yuhao wore a thick jacket, a travel bag and a hat, and came to the airport with the staff early to wait for the arrival of Girls' Generation. The reporters waiting at the airport started a simple interview with Li Yuhao before Girls' Generation arrived.
"President Li, where is the travel place for the Girls' Generations this time?"
When the reporters asked about work, Li Yuhao also answered the reporters without any vague answer, "This time our trip is Hokkaido, Japan's ice and snow world. Anyone who has watched our program knows that the first episode of each trip will mainly introduce the local scenery and food. The broadcast of the Japanese program happened to be on the eve of the Spring Festival holiday, so the main purpose of this time is that our program team provides reference for everyone's overseas trips during the Spring Festival holiday. After all, our program is a variety show of travel nature."
"President Li, the first destination of "Girls' Generation Travel" has received very excellent ratings. Many media are saying that you are planning to promote travel programs recently? Just like in 2014 and 2015, you have vigorously launched food programs and music programs? Every year your program will set a center of gravity?"
In the previous two years, Li Yuhao launched many food and music programs, which was very popular in the market. So this year, I suddenly saw Girls' Generation joining CJ Entertainment and began to promote travel-type variety shows, which made everyone start to speculate whether the focus of CJ Entertainment's programs this year will be on tourism?
In fact, it is because CJ Entertainment, led by Li Yuhao, has become a weather vane for Korean programs in the past two years. Many TV stations that imitate the center of CJ Entertainment programs, such as SBS, who followed the trend, filmed the food program "Bai Zhongyuan's Three Heavenly Kings" and now the ratings that must be released on Saturdays can even challenge "No Challenge". This has allowed everyone to see that the center of CJ Entertainment programs following the trend is "good soup".
"Haha, our company does not have any center or focus of the program. The planning of all our programs is not considered from the producer's thinking, but from the needs of the audience. Haven't you discovered that our programs have the same style in the past two years? Now our country's life is gradually improving. I am not saying that everyone's economic income has increased, but the requirements for living standards have increased."
"For example, when we used to have 15,000 yuan, most of us would choose fried noodles and sweet and sour meat sets. But now it is 15,000 yuan. Most young people would choose a Western restaurant with a good decoration, a good environment and a good taste to eat a pasta with a salad. This is our requirement for living standards, and we know how to enjoy the same money. It's like when we used to have a deposit of 1 million won and thought about traveling, most people would choose Jeju Island, right?"
"Now there are more and more discounted air tickets. We can go overseas, go to China, Japan and China, and go to our neighboring countries to experience different customs, see different scenery, and enjoy different food. This is the change of our thinking with the times, and also the changes in our requirements for living standards. So when we do the show now, we can't just think about how to make the audience laugh. It's not easy to smile happily? We are specifically responsible for the funny and funny things. Isn't it enough to just "Comedy League"?"
"Now, we can't let the audience follow the program thinking. The variety shows you shoot are not what they need, and the ratings are naturally not high. So now our program producers need to follow the audience's needs. Everyone is talking about food now. OK. We make food programs to provide everyone with more, better and more professional program recommendations. Do you need to have fun while eating and drinking? OK. We make some music variety shows, and it is not the constant singing skills, nor are they the music programs that were popular in the past that would become ‘tickets’, but rather pure strength (masked), or surprises or reversals (seeing the sound)"
"The lifestyle of the public has changed. We have moved from the digital age to the intelligent age. Why does the form of programs need to change with the times? In the past, the only way for people to entertain was TV. But now? To be honest, how many young people are willing to watch TV? Because there is a rich network now. It is diverse, with live broadcasts, and various foods, beautiful scenery, and beauties compete with us. If we don't change our thinking, it will be harder to survive on the TV station. So, our cj entertainment now has only one purpose to produce programs, understand the needs of the people!!"
Li Yuhao's words made many media think. This airport interview was like his speech. Not only was the reporters inspired after hearing it, but even the staff on Li Yuhao's side were inspired.
At this time, a reporter mentioned: "President Li, but now our national economy is not good, and many young people are not even easy to find jobs. You don't recommend that you travel more in your own country. Why do you recommend that you spend abroad?"
Chapter completed!