Chapter 724 Yundong Huidong Wine Co., Ltd.
When Brother Huanxi conquered Nangabawa Peak, something happened in Yundong.
Yundong Huidong Wine Factory is a time-honored winery, and later renamed it Yundong Huidong Wine Co., Ltd.
Originally, life was good, and the wages and bonuses of employees were high, but with the intensification of market competition, foreign wine industries continued to pour into Yundong, an international metropolis. Coupled with the leadership's mistakes in the judgment and decision-making of the market, Huidong Wine Industry's life gradually became difficult.
Let's give a simple example.
Huidong Wine Industry's "Yunhui" brand of rice wine was the most popular among Yundong people, so the leaders of the winery company held the brand tightly and didn't want to make any changes at all.
As people's living standards become higher and higher, more and more wines are available. Without any change, the "Yunhui" brand rice wine, which has not changed for decades, has gradually come down from the altar.
Selling yellow wine in autumn, selling yellow wine in winter, and selling yellow wine in spring, and still selling yellow wine in hot summer.
Young people do not like the taste of "Yunhui" and are more willing to accept beer and foreign wine. The elderly also think that the price of "Yunhui" is too high, and sellers are not willing to enter "Yunhui", which forms a vicious cycle.
So in the past two years, Huidong Wine Industry's Yundong market share has declined severely, and its quarterly turnover is not even a fraction of other wine companies.
Not to mention bonuses for employees, even their wages cannot be paid in full in time in recent months.
The new leadership team learned from the pain and decided to make a decision to make major changes. Not only should they make changes in the old brand "Yunhui", but they should also develop new varieties of wine.
But all this cannot be separated from one word:
money!
You can't do anything without money!
The problem is that there is no place to finance financing, and banks are unwilling to continue to provide funds because Huidong Wine Industry owes a large amount of loans.
Du Desheng, the new general manager of Huidong Wine Industry, was at a loss.
It happened that an editor of "Yundong Daily" learned about this and published an article like "Who will save the time-honored Yunhui", which caused a great response in society.
After all, Yundong people still have certain feelings for the "Yunhui" brand rice wine.
Several inspection teams also came. However, after inspecting the current situation of Huidong Wine Industry, they shook their heads and left regretfully.
The reason is very simple. If Huidong wants to revive the dead, it must overturn it all again. This requires a huge sum of money. Moreover, the relationship between Huidong Wine Industry is too complicated and difficult to deal with to satisfy everyone. Instead of doing this, it is easier to find a new winery to invest.
Du Desheng also knows the disadvantages of the winery, but what can he do?
However, I recently received good news that a wealthy man from France seemed to have a strong interest in Huidong Wine Industry and contacted him through his assistant and the winery.
As long as someone invests, Huidong will be saved!
Du Desheng, who rekindled his hopes, immediately agreed with France to meet and inspect.
Early in the morning, Du Desheng came to the company, put on a combo suit, and specifically asked his office director Bai Xiaoxian how he was preparing for the welcome work?
At 10 a.m., this is the agreed time between the two parties.
"Mr. Du, Mr. Du, here, here." Bai Xiaoxian ran in panting: "The French guest is here."
Du Desheng quickly tidied up his tie and walked out of the office building quickly.
The main leaders of the company have arrived.
Two cars stopped and French guests walked out of the car.
"This is Mr. Diamond, president of France's Vilor Group." The translation introduced: "This is Mr. Du Desheng, general manager of Yundong Huidong Wine Co., Ltd.."
"Hello, General Manager Du." Diamond said in stiff Chinese: "I'm happy to see you."
"President Diamond, I'm very happy to see you." Du Desheng, who graduated from a prestigious university, said politely.
After welcoming the guests into the conference room, Du Desheng introduced Diamond in detail the glorious history of the winery and the recent dilemma encountered. He did not hide a trace of it.
He knew that the French must have done a detailed investigation before coming here. Instead of doing this, it would be better to take the initiative to tell the situation and strive to leave the other party with the best impression!
Diamond listened very carefully and asked questions specifically when he encountered something he didn't understand.
After Du Desheng's introduction was completed, Diamond said: "General Manager Du, let's take me to visit the winery first."
Du Desheng was somewhat embarrassed when visiting. Most of the facilities in the winery were from decades ago. Now it should be eliminated.
Especially the filling line, it is simply terrible.
Due to the shrinking market, orders have been greatly reduced, and most workers have been on holiday.
Although in order to welcome the inspectors, the workers were notified in advance to go to work in the factory. However, those workers had already found a second job outside to supplement their household income, so there were still not many people coming.
Seeing Diamond and his team frowning constantly, seemingly dissatisfied, Du Desheng's heart was involuntarily raised.
When they returned to the conference room, the leaders of Huidong Wine Industry were nervous.
Diamond and his team members have been talking about something in a low voice in French.
This period is the most difficult time for Du Desheng.
After about half an hour, Diamond said: "I'm sorry, General Manager Du, we are rude because we have to discuss before we can make a decision. Now let's talk about our feelings."
The most important part has arrived.
Diamond made his own criticism and various problems in Huidong Wine Industry, which gradually disappointed Du Desheng and the leaders of the winery.
I have encountered this situation many times in the past.
"Your biggest advantage is the brand of 'Yunhui'." Diamond suddenly changed his mind: "This is an old brand. It is no longer valuable to many people, but it seems to me it is priceless. If you can develop well and make great changes, then with the influence of 'Yunhui' in the past, you can still restore your former glory."
Du Desheng's spirit was immediately raised.
"So from my personal point of view," Diamond pondered for a moment: "I am still very willing to invest."
"Thank you, thank you, President Diamond." Du Desheng stood up in ecstasy and lost his composure: "To put it bluntly, we need funds too much now."
Diamond smiled slightly: "But this is just my personal intention. The specific process still needs to be discussed carefully after we go back. I hope you can maintain sufficient patience."
“We will.”
Chapter completed!