Liu Dali looked at Zhang Ran and asked, "Zhang Ran, do you think we want to hold a promotion meeting?"

Zhang Ran pondered for a moment and shook his head slowly: "It's too early to hold a promotion meeting now. Even if we get approval from the film festival, don't rush to start. Wait for a year or even two years and do your work solidly. If the first film festival is full of loopholes, it will become an international joke. My opinion is to go through international film festivals such as Cannes, Venice, Toronto, and fantasy film festivals such as Brussels and Austin. See how others do it and how they operate it, understand these thoroughly, then build the organizational structure, do all the work well, and finally hold our film festival. We strive to launch the signature of the Lin'an International Fantasy Film Festival internationally in the past five to ten years and become the leader of the B-class film festival."

Liu Dali and Fang Muwei nodded, and they also felt that they should do a solid job in preparation and strive to make the Lin'an Fantasy Film Festival kick off.

Zhang Ran added: "But it is worth organizing a cocktail party. After all, the film festival organizing committee has provided us with a lot of help. We should hold a thank-you party and express our gratitude to the friends who provide help. At the same time, we invite all kinds of celebrities to help. We can advertise our film festival at will, and we can also promote it."

Liu Dali also felt that holding a thank-you party is better than a promotion meeting, which makes the inspection team particularly benevolent and righteous, so he said, "You are still thoughtful. But we are not prepared at all and we are not familiar with the place. Contact the hotel and the service staff. Is it time to go?"

Many movies participating in and screened at the Film Festival will hold cocktails. Zhang Ran has also held several times and is quite experienced in this. He said: "There are special companies in the Film Festival that can provide services from venue rental to catering, to on-site layout and transportation. This time is relatively hasty, so I can only do it simple. When I hold the Film Festival in Cannes and Venice, I can prepare early and make it more grand!"

Liu Dali smiled and said, "Do as you said, you are an expert in this area, and we all follow your arrangements."

Zhang Ran smiled and shook his head. I have only participated in some film festivals. If I were to talk about the organizational structure of the film festival, I would have a dark look and said: "Century Peak originally had to hold a cocktail party in Berlin, let them contact German companies and hold another one. By the way, what is the arrangement of tomorrow's inspection team tomorrow? I will take a walk with you at that time."

Fang Muwei immediately said: "We plan to go to the movie trading market. We think this is particularly important for the Fantasy Film Festival, and it can be said that it is the most important."

Zhang Ran agrees very much with this: "It is true that if a film festival wants to become bigger and stronger, it is almost impossible without the support of the film trading market. Behind Cannes is the first and second in Europe and the second in the world; Behind Berlin is the second and third in Europe and the third in the world. Venice has been overwhelmed by Toronto in recent years because Venice does not have a mature film trading market, and behind Toronto is the North American market. If the Fantasy Film Festival wants to be an influential film festival in the world, it is impossible to succeed without a mature film trading market!"

Fang Muwei echoed: "There are now three main film trading markets in Asia, the Tokyo Film Festival Trading Market, the South Korean Busan Film Festival Trading Market, and the Hong Kong Film Festival Trading Market. However, the scale of these three film trading markets is not too large. With our resources and strength, it is entirely possible to surpass them. Within five to ten years, it is entirely possible to become the largest film and television trading platform in Asia."

Zhang Ran also hopes to build the Lin'an Fantasy Film Festival into the largest film and television trading platform in Asia, but he also knows that he can't say that, so he said: "We can think in our hearts that we should build the largest film trading market in Asia, but we cannot say that we can only say that we can build the largest fantasy film trading market in Asia!"

Fang Muwei said in confusion: "Why?"

Zhang Ran looked at Fang Muwei. This kid had a good business level, but unfortunately he didn't understand politics very much. He explained: "We already have the Magic City Film Festival in China, which is known as the most professional film trading platform in China. Peking is also preparing to hold the Beijing International Film Festival. The slogan is that in the next three to five years, Beijing will build Peking into the largest film and television trading platform in Asia. If we propose to build the largest film and television trading platform in Asia, it is equivalent to playing the same stage with the Peking Film Festival. I don't need to say how strong the relationship between the Peking Film Festival Organizing Committee and the above is. If we propose to build the largest film and television trading platform in Asia, then I dare say that we can't get the approval document for the film festival at all."

This is really not an exaggeration. In the last life, Wanda signed an agreement with the Chinese Film Association, the American Academy of Oscars, and others to prepare to hold the Qingdao International Film Festival. At that time, Wang Jianlin made a wild statement, striving to build the Qingdao International Film Festival into a world-class international film festival in three to five years, changing the situation where China has no world brand of film culture. But after a long time of struggle, the film festival could not get approval. Even Jia Zhangke's Pingyao International Film Festival received approval, but Qingdao Film Festival could never get it. The reason is very simple. If your Qingdao Film Festival became a world-class international film festival in three to five years, where would I put the Peking Film Festival? Where would I put the Magic City Film Festival? Just this point, there are ghosts when I get approval from Qingdao Film Festival.

Liu Dali is a member of the government agency, so he naturally understands the truth and nods with a solemn expression: "Yes, yes, when we promote, we must say that we must build Asia's largest fantasy film trading market. We must not steal the limelight from others, and this limelight cannot be stolen!"

Zhang Ran looked at Fang Muwei and said, "If we don't say it, it doesn't mean we don't do it. Due to its own shortcomings, it is difficult for the Peking and Magic City Film Festival to establish a real film trading market. Only we have this possibility."

At ten o'clock, Liu Dali and Fang Muwei stood up to say goodbye; Zhang Ran and Zhang Jingchu also left the cafe and prepared to visit Berlin at night.

On February Berlin night, the temperature was terrible, and it had just snowed, so the temperature was even lower. After walking on the street for more than ten minutes, Zhang Jingchu was so cold that she shivered and even her nose was flowing out. Zhang Ran was afraid that she would catch a cold, so he decisively announced that she would go home and gave up the romantic idea of ​​visiting Berlin at night.

The next morning, Feng Yuanzheng was the guide and took Hu Jun and the others to visit Berlin City; Zhang Ran and Zhang Jingchu changed their clothes and waited for Liu Dali and the others in the hotel lobby, preparing to go to the movie trading market.

More than ten minutes later, Liu Dali and Fang Muwei came over with the inspection team. There were seven people including Liu Dali and the others, three in the municipal government, two in the peak of the century, and one in the translator and a guide from the film festival.

This year's film trading market has three exhibition areas: the Martin Gropius Museum, Marriott Hotel, and the Gropius Mirror Restaurant. The museum's exhibition area is the largest, the highest exhibition fee and the most popular; the hotel is a little less popular, but it is also a good choice for small companies; and the Mirror Restaurant can hold salons and other activities, and market certificate holders can enjoy food and wine while watching. Zhang Ran and others agreed that if they want to see it, they should go to the largest exhibition hall, so they decided to go to the Martin Gropius Museum.

Under the guidance of the guide, Zhang Ran and his party took a car for nearly five minutes to the Martin Gropius Museum. The entrance and exit were all people, showing the prosperity of the film trading market. However, Zhang Ran and the others did not rush to visit, first came to the office of the film trading market and found the person in charge Bech Propste.

Propster is a thin old lady, but her eyes are bright and bright, as if she can see it in people's hearts. The old lady is a powerful figure. The film trading market at the Berlin Film Festival was originally just a small club. In 1988, after Propster accepted it, he made drastic reforms to the film market, changing the name of the trading market from "movie gathering" to "European Film Market", and making friends with the American film market, and working with them and their members. After twenty years of unremitting efforts, the film trading market has grown into the third largest trading market in the world, second only to the American film market and the Cannes film trading market.

Propster has extremely rich experience in film trading. For Zhang Ran, who is determined to make the Lin'an Fantasy Film Festival a world-class film festival, there are too many things worth learning.

Propster welcomed Zhang Ran and the others and told them that the European film market was greatly affected by the economic crisis, but the film market situation began to improve this year, attracting 487 exhibitors and more than 8,000 industry exhibitors from 107 countries and regions, including nearly 1,500 film buyers from various countries.

"The global financial crisis has put us in an unstable period, so this year's slogan is to be flexible and patient," Probst said strongly. "But if you look closely in the film market this year, you will find that many projects are quite mature, and everyone should be mentally prepared: the movie is back."

Zhang Ran knew that since Berlin was the first important film trading market to appear in the year, industry insiders usually took advantage of this vane to take the pulse of the global film market in the new year and laughed: "It seems that the European film market has begun to recover, which is worth celebrating. I wonder if there are many Chinese companies participating in the exhibition this year?"

Probs said: "There are several companies. In the past, only China Film Group and Century Peak came to show. Now more and more Chinese film companies have signed up for the exhibition. We also hope to have more cooperation with Chinese filmmakers, and European films can achieve greater achievements in the Chinese market. At present, we are cooperating with China Magic City International Film Festival to jointly expand and deepen the Chinese market to promote film cultural exchanges and copyright transactions between Europe and China."

Zhang Ran smiled and said, "Although we are running a fantasy film festival, there are no restrictions on film transactions. Whether it is art films or commercial films, we welcome them. We also hope to have in-depth cooperation with the Berlin Film Festival!"

Probst also laughed: "I look forward to working with you."

After chatting with Propster for nearly an hour, Zhang Ran and others had some simple understanding of how the film market was organized and how it operated, so they stood up and said goodbye, preparing to go to the film market to see how the trading market operates and manages. In addition, students majoring in Nortel Film and Asian Film Production were sent to the Berlin Film Festival this year. The school rented a booth for them to let them feel the atmosphere of the film festival and try to sell films. Zhang Ran also wanted to see these students and see how they were selling films.

After leaving the office, Zhang Ran and his party came to the museum hall. The lobby was filled with people and was full of people. In front of the main exhibition area was a large publicity board with the red "Berlin Bear" marked by the Berlin Film Festival. In front of the publicity board, an Asian man and woman each held a stack of leaflets and sent them whenever they saw it. However, most tourists who came and went to see it were not read, and they kneaded the leaflets into a ball and threw them into the trash can. The men and women were not frustrated by this, and they still worked hard to get the flyers in their hands.
Chapter completed!