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Talking about "Monster Hunt 2", this thing is really all-round marketing!

Not counting the golden countdown ad before the CCTV Spring Festival Gala, other advertisements are even more intensively bombarded. From McDonald’s burgers to product placements on major platforms, Huba, the white radish spirit, has penetrated into every corner of the country, even on the walls of rural areas.

Its "brainwashing" advertising is all over the place!

"Monster Hunt 2" cooperates with more than 60 authorized brands, which is simply unprecedented cross-border marketing.

Some insiders estimate that the marketing expenses of "Monster Hunt 2" were 300 million, which is enough to make a "Monster Hunt 2"!

Anle Film and Television is not targeting the movie "Monster Hunt 2", they are aiming at the Monster Hunt movie universe!

The first part of "Monster Hunt" has good reputation and box office, and the second part faces "Chinatown 2" head-on...

But to be honest, Shen Changlin really couldn't understand Jiang Zhiqiang's thoughts.

In the final analysis, successful movies are inseparable from wonderful stories and vivid characters. No matter how good the marketing is, it must be based on excellent production standards. Otherwise, it will pollute the movie market. Moreover, without word-of-mouth as a foundation, the box office will not be able to win.

Keep going higher!

Doesn't he understand such a simple truth?

Ambitions alone are of no use?

Chen Sicheng also wants to create the "Outer Space" movie universe...

It's true!

There is a very good business model: real people plus 3D special effects, Mozart dolls are a commercial profit point.

Moreover, fantasy themes are the best choice for creating series of IPs. Look at the commercial movies of Damai around the world. Among the series of IPs, the best-selling ones are Harry Potter, Avengers...all are fantasy themes.

Children's theme, attracting children - a standard family movie, among commercial movies, the type with the most dominance at the box office!

Huang Bo was hired to star.

Then what?

Every step was carefully calculated, and the promotional slogans were shouted loudly, but one most important thing was missed: it...is not a movie!

In addition, I would like to say that "Mozart in Outer Space" is not worthy of being on my list of complaints. To complain, first of all, it must be a work with great care.

I made a film seriously, but it had too many flaws, the plot was outrageous, the casting was inconsistent, and the outlook was weird, so I didn’t like it.

"The First Furnace" and "Turandot" are typical examples, but like "Mozart from Outer Space", the entire crew, from the creative team to the actors, are all perfunctory and make trouble...

"My Healing Game"

No need to complain at all!

A script that I can’t even understand + a perfunctory actor + a large number of fringe stars who disappear as soon as they swipe their faces + special effects flying all over the place + family fun...

What was the name of this last movie?

"Monster Hunt 2" and "Havoc in Tianzhu"!

As for "Land of Girls", it is fully integrated with Zhao Liying's promotion...

Completely taking the traffic route!

It’s also absolutely amazing…

Maybe it’s because the first two parts didn’t get a good reputation, so the third part was promoted in a different direction?

It doesn't matter, as "Chinatown 2" is the sequel to "Chinatown", as long as its reputation does not collapse, the box office will not be any worse than the first film.

Moreover, "Tang Detective 2" also engages in cross-border marketing, and has signed cooperation agreements with at least thirty brands...

…

After shopping around, back to the hotel, Shen Changlin went to take a shower.

Bathing is very important, it is part of foreplay!

In this way, you can have ten things.

What, a bath is a bath?

How could it not be counted? If not, the time would be at least halved.

After taking a shower, Shen Changlin touched his hair. It was a bit long...

It's time to cut your hair.

"Shi Shi..."

When Shi Shi saw him coming out of the bathroom, he immediately said, "Haha, Liu Qianqian isn't that good either!"

"What?"

I'm a little confused, why did you suddenly mention Liu Qianqian?

"The first weekend box office of "Jumanji" was only 310 million..."

“…”

310 million in the first weekend, is that bad?

Forget it, since Shi Shi said it was bad, it means it was bad!

Is it difficult to follow her wishes?

Shi Shi continued: "The "Rampage" I starred in back then had 330 million in its first weekend!"

“…”

Shen Changlin continued to remain silent, but Shi Shi was unhappy: "Why don't you speak?"

"No... is it possible that the IP of "Game of the Brave" is not loud enough?"

“So Rampage is loud?”

"...Okay, Liu Qianqian did pull it!"

In fact, in the original time and space, the domestic box office of "Jumanji: Battle in the Jungle" did not exceed 500 million!

It stands to reason that this is a Hollywood blockbuster with stars, special effects, and basically online story logic, and it has sold 400 million US dollars in North America!

Domestic box office should start at 1 billion.

Shen Changlin couldn't explain the reason either.

However, in the original time and space, the first-week box office of "Game of the Brave" was only 240 million, and the extra 70 million should be considered Liu Qianqian's appeal...

Successfully helped "Game of the Brave" surpass US$800 million worldwide.

Not surprisingly, a billion dollars globally should be no problem...

After hearing that Shen Changlin had "personally admitted" that Liu Qianqian stretched her crotch, Shi Shi let him go, and then asked: "This "Wunwen Xidong" is so amazing... have you seen it?"

"…without…"

"It seems to be a work released during the centenary anniversary of Tsinghua University...it has been banned for seven years!"

"...What does it have to do with me?"

Shen Changlin rolled his eyes: "Stop talking about this, where are you going to celebrate the New Year this year?"

Shen Changlin forcibly changed the topic...

The movie "Wuwen Xidong" is very...

How to say?

History is nothing?

It's hard to say, but the inaction during the Japan-Soviet Non-Aggression Treaty, the United States and the Soviet Union's hope that China would draw rivers to rule, the Ho-Mei Agreement, and the Tanggu Agreement are still vivid in my mind...

However, the movie relies on a few words of English, a few American planes, and the miraculous grace of foreign missionaries to help the Chinese nation escape from historical suffering!

Is this called history?

But this movie is very Tsinghua University.

Those who love you are like honey, those who resent you are like arsenic...

Shi Shi frowned and asked: "You have a movie to be released during the Spring Festival this year. Should we still get together to celebrate the New Year?"

"...It sounds like you are not the main actor in "Tang Detective 2", you are also one of the heroines!"

"Do I want to promote it too?"

Shen Changlin nodded decisively: "Of course, why are you so special?"

"Then...what should we do during the New Year?"

"I'm asking you!"

Shi Shi thought for a while and then said: "Otherwise, I can call my parents and ask them?"

"OK!"

…

Liu Qianqian has been very busy recently. The popularity of "Game of the Brave" has made her famous internationally...

How can I put it this way, following the promotion with the crew, gaining recognition all over the world, and having already booked "Mulan", her current celebrity status is almost as high as that of Zhang Ziyi back then!

When interviewed, she often calls herself an "Asian actress".

That's good. Anyway, her dream is to be in Hollywood and become the representative of Asian actresses!

Now it can be considered that I got what I wanted.

that is…

"Jumanji" has great reputation and box office success, so it is bound to start filming a sequel. Will she be the candidate for the sequel?

Especially...in the second part, Tianxia Entertainment was kicked out as a joint investor.

That's right, Sony Columbia decided to produce the second film independently...
Chapter completed!