Chapter 104: The hidden danger of the station
After the release of the Daming Daily, its influence is rapidly expanding. More than 80,000 newspapers printed the next day were sold out, and a stream of public opinion has been successfully created.
On the third day, the sales volume of newspapers became 100,000 copies, and it stabilized at this value.
It was extremely incredible that the capital had a population of more than two million and sold 100,000 newspapers. However, because there were no other decent newspapers in this era, and cultural elements had a strong desire for knowledge about this information, and that this was a newspaper run by the emperor, the sales volume naturally increased.
At the same time, Erdao vendors also appeared, transporting newspapers issued by Daming Daily in Beijing to Tianjin and other places for sale, and the price immediately doubled, but the sales volume was still very good.
However, the distribution of the Daming Daily in northern provinces was quickly resolved. The main reason was that Zhu Youxiao arranged it in advance and set up a large number of printing factories in northern provinces, almost every prefecture had a printing factory. After the newspaper was determined in the capital, it immediately sent to various printing factories for typesetting and printing with a station express. Then, using these printing factories as radiation, newspapers were distributed to the towns of the prefecture.
The south set up a printing factory in developed cities such as Nanzhili, Suzhou, and Hangzhou, which is much denser than the north, because the southern cities have a larger population and a higher cultural popularity rate than the north, and the conditions for publishing newspapers are much better than those in the north.
In order to popularize the Daming Daily across the country, Zhu Youxiao directly spent more than 300,000 taels to build various printing factories and distribution channels.
The distribution channel is simple, and the printing factory is also simple. The biggest problem is the printing cost, or the cost of paper.
Fortunately, the paper mills that are jointly owned by Royal Bank and private capital have begun to build factories across the country. In order to obtain cheap paper supply, Royal Bank divided the national market into eight, determined eight joint venture paper mills, and adopted the most advanced production technology. The Taxation Bureau will follow up and escort these eight paper mills and suppress competitors through taxes.
On the paper used in newspapers, the quality of the paper is reduced. As long as the words written on it can be seen clearly and not easily broken, the paper will be rough and there will be no problem.
The printing cost is reduced and the issuance cost is not high. After all, newspapers are relatively light and are relatively easy to transport. And they do not require long-distance traffic. Every government in the north has a printing factory, which is only issued within the territory of the government, so the transportation cost is not high.
After this arrangement, the cost of the Daming Daily was immediately reduced. The newspapers worth 2 cents apart were no longer losing money, and they could still produce a slight profit. The 2 cents was actually a lot, and the purchasing power was almost equivalent to 2 yuan in the future! The price of pork in the Ming Dynasty was about ten cents a pound.
The third issue of "Da Ming Daily" began to land in major cities in the north and south, and its influence expanded rapidly. The front page was still about national finance, taxation and other issues, and many comments from readers and some debates were published.
This kind of interaction with readers has caused the popularity of Daming Daily to rise rapidly. Basically, as long as you are a scholar, you have to buy a copy of Daming Daily every day. Not only can you increase your knowledge, but you can also participate in the discussion and evaluation of current affairs of these countries, and you can also talk to others in newspapers.
The number of letters sent to newspapers through the Civil Information Bureau has increased rapidly.
With the release of "Da Ming Daily" in major cities, especially after the release of Nanzhili, sales began to enter a terrifying growth stage.
In a very short period of time, the circulation of "Da Ming Daily" exceeded one million copies nationwide. In the Ming Dynasty, there were more than 500,000 scholars. Cultural elements who did not reach the level of scientific examinations, or intellectuals who gave up scientific examinations were at least ten times more.
In fact, in the Ming Dynasty, as long as the family was slightly richer, the children would be sent to primary school, and some ordinary families would also save money to let their children go to primary school. Although there were many families who were powerless to support their children to go to school, or even had no chance, the atmosphere of learning was still very common in areas with better people's livelihood. Moreover, many people went to school just to learn some culture. If they showed talent, they would go to the imperial examinations. If they were not talented, they would at least be able to read.
There are about 20 million people who can read in the Ming Dynasty, which is calculated as one-tenth of them.
In order to continue to expand the influence of Daming Daily, Zhu Youxiao put forward the requirement of step-by-step coverage, and soon the Daming Daily began to vigorously build a comprehensive sales network.
In addition to retail in cities, newspaper delivery services are also developed. Readers can subscribe to newspapers and someone delivers them to them every day. In order to influence the cultural elements in towns, there are also distributions in towns. Newspapers are delivered to towns. Cultural elements in towns need to read them, so they can buy them themselves or ask someone to buy them. In any case, it is relatively easy to ask someone to bring a newspaper. For example, some meat sellers, carries loads and cargoes, and they go from village to village to households, and what's the difficulty of bringing a few newspapers?
Once such a coverage network is improved, the sales volume of Daming Daily will surge again.
"Report to the emperor, I listened to the reports of some branches and delivered newspapers every day, which has overwhelmed some post station horses. Some powerful people ate and drank freely at the post station and used horses, and did not pay at all. Some postmen at the post station are now very difficult, and some horses are as thin as bones." Qian Guoxing reported to Zhu Youxiao that day that since Zhu Youxiao ascended the throne, the power of the Silijian has been cut a lot, and he has lost the management rights of the imperial palace, imperial shop, and imperial village, and has completely become a secretariat. However, this time the newspaper was organized into the Silijian.
Qian Guoxing and Li Chaoqing are very busy every day now. They have to preside over the expansion and management of newspapers, and also screen and review newspaper content.
However, in terms of the newspaper's market operation, Royal Bank, as the core of Royal Capital, has also arranged a group of professional personnel to go there. It is not necessary for Qian Guoxing and Li Chaoqing to worry too much, as long as the supervision is done.
The main thing is to screen and compile the newspaper content. The newspaper recruited hundreds of people and made appointments for some people. In addition, readers sent more and more letters, and Zhu Youxiao clearly explained the principles of what can be reported and what cannot be reported.
At the same time, how to guide and create public opinion also tests the ability of Silijian.
"Station! It's a problem!" After hearing Qian Guoxing's report, Zhu Youxiao suddenly remembered Li Zicheng who had broken through the capital. Wasn't he just a postman before?
It's a hidden danger!
The life of the postman is difficult, which is indeed unbearable and can easily affect the efficiency of information transmission, but the postman also has many problems.
It is naturally impossible for Zhu Youxiao to guess the station in a funny way, just like Zhu Youxiao. On the contrary, Zhu Youxiao felt that the construction of the station was also necessary.
If you have the fastest information, are you still afraid of not making money?
Moreover, in the late Ming Dynasty, bandits were everywhere, and if the confidence was transmitted quickly, it could be suppressed quickly.
However, the problem of post stations in the Ming Dynasty was extremely serious at this time.
Chapter completed!