Chapter 359: Steady as Mount Tai! Is Qinglin Tomato Sauce going to be unlucky?(1/2)
Heinz and Hans' actions were not hidden from the outside world.
Using a price war to target Qinglin tomato sauce is obviously a common method used in capital market operations.
However, domestic ketchup of the same specifications is available at a lower price of 4 yuan, so the price of 8 yuan is hard to say.
Although I know that the ingredients for the other party's new product formula must have different prices, and there must be problems with this 8-yuan price war, even if Qinglin Tomato Sauce reports it, this period of time is just wrangling.
This time is enough for the two Stars and Stripes companies to encroach on the Qinglin tomato sauce market.
At this time, everyone is paying attention to Qinglin's tomato sauce, especially those business reporters.
Everyone knows that it is impossible for Qinglin Tomato Sauce not to respond to this situation.
Qinglin Food Company.
Deng Guang also welcomed Cheng He and other regional agents in his office.
Heinz and Hans are playing this trick, and these regional agents can't sit still. They really can't beat the price of 8 yuan, after all, their purchase price is 11 yuan.
Cheng He said anxiously: "Mr. Deng, you and Director Qin come up with a solution. We can't resist the other party's current methods."
Several other regional agents also spoke:
"Mr. Deng, think of a way!"
"Yes, those guys played too dirty."
“…”
Deng Guang naturally understands why these regional agents are anxious.
If he didn't know his trump card, he would be anxious.
"Mr. Cheng, don't worry, let me show you something first." Deng Guang said, picked up the mobile phone on the table and made a call, then ordered inside: "Send a few bottles of the new tomato sauce to my office.
.”
Cheng He and several regional agents are not fools.
Seeing that Mr. Deng was not in a hurry at all and mentioned new products, he probably guessed that this was probably a last resort.
Moreover, this last move can still lead to victory, otherwise Mr. Deng would not be so stable.
In not much time, several bottles of tomato sauce were delivered to Cheng He and the others.
There are some differences between these bottles of ketchup and the packaging they sell now.
New products usually have their outer packaging updated.
At this time, Deng Guang also said to Cheng He and others: "Mr. Cheng, try this new tomato sauce."
Cheng He and the others were still hesitant. When they found out that the company had a new product, they knew that it was a weapon to deal with Heinz and Hans ketchup, and it was also a weapon for them to fight back.
After Cheng He opened this new tomato sauce, he immediately spread out a little and started tasting it.
After taking one sip, a look of shock appeared on his face: "Mr. Deng, doesn't this ketchup taste much better than the previous one?"
The difference between good and bad is extremely obvious, you can really tell it after just one taste.
Several other regional agents were also shocked.
No wonder Mr. Deng is not in a hurry at all.
It is good that Heinz and Hans cracked the recipe of Qinglin tomato sauce, but that is only the original version, and the taste of this new product is not comparable to the original one at all.
Therefore, as soon as this new product comes out, Heinz and Hans will shoot themselves in the foot, and they will have no power to fight back as before.
Naturally, these regional agents don't know that the formula is still the original formula, but the variety of tomato ingredients is different.
"Mr. Deng, what should we do now? Promote this new product immediately?" Cheng He was not in a hurry after knowing that the company had this new product.
He knew that Mr. Deng and Director Qin would definitely make arrangements, and they would just follow their orders.
The same is true for other regional agents. When people know that they will win, they will always sit back more calmly and be able to deal with it calmly.
"Go to Qinglin Manor and see what Director Qin ordered." Deng Guang also said, got up and took Cheng He and other regional agents out to Qinglin Manor.
…
In the office of Qinglin Manor.
Qin Lin was also on the phone with Chen Shengfei, and kept saying into the phone: "Okay, I understand, Lao Chen, thank you very much!"
After hanging up the phone, Qin Lin's lips revealed a wicked smile.
He doesn't know much about business matters, but fortunately he still has friends like Lao Chen and Lao Ma, who are very experienced in business matters.
Therefore, facing the situation at hand, he humbly asked Lao Chen how to deal with it.
If he has no backup, that is, he does not have quality 2 ketchup to deal with it, then he will have to ask for official help at this time.
There are definitely problems and loopholes in general capital methods. According to Lao Chen's description, there is definitely something fishy about the other party's 8 yuan. With such a swift and thunderous method, this 8 yuan may be the price that the other party can afford.
If the other party is lower than 8 yuan, it is definitely at a loss.
Just relying on the authorities is inferior. Moreover, this takes time, and may even be delayed by the other party using other methods.
Under normal circumstances, this method can only protect yourself, but there is no way to fight back and win.
Therefore, Lao Chen's other method when he has a backup plan is interesting, it is simply heart-wrenching.
Just thinking about it.
There was a knock on the door.
Qin Lin called out and came in, and saw Deng Guang coming with Cheng He and other agents.
"Director Qin!" Deng Guang came in and greeted him respectfully.
"Director Qin."
"Director Qin!"
"..."
The tone of regional agents like Cheng He is more respectful.
They know that under normal circumstances they are not qualified to contact the big boss, and usually only Mr. Deng can contact them.
"Here, let's make tea together." Qin Lin greeted and walked to the tea table.
Deng Guang naturally led others to follow him, and the regional agents also sat down and looked at the young boss respectfully.
Qin Lin took out quality 2 wild Tieguanyin and started making tea.
He has become very skilled in his movements and is now used to talking with people at the tea table.
Deng Guang also asked Qin Lin while he was making tea: "Director Qin, are we going to release new products immediately to counter Heinz and Hans ketchup?"
Qin Lin made a pot of tea and poured it for Deng Guang and others, while saying: "Don't worry, I have been doing it online for so long, how can I not play with them more?"
"Looking at the opponent's actions, this 8 yuan should be the lowest price they can afford. If it is lower than this price, they will lose money."
"So, I plan to continue selling the original ketchup, but the price to the merchants is 7 yuan. They want to start a price war. If I make a move, they have to accept it, right?"
"As long as they accept it, they will start losing money. I can continue to offer merchants 6 yuan to see if they accept it."
"If you take it, you will lose money to them. If you don't take it, they will slap themselves in the face and lose face by making such a big move. When our new products are released, I would like to see the other party's expression."
"During this period, Mr. Cheng and your agency won't have any profits, so it's going to be hard on you."
For Qinglin Company, 6 yuan is still a profit of 1 yuan, which is as stable as a mountain.
What are Heinz and Hans Ketchup doing with him?
When Cheng He heard this, he immediately expressed his loyalty: "It's not hard, we are the company's regional agents. Even if there is no profit in the short term, we will cooperate with the company's arrangements. If we win this battle, we can earn more in the future."
Other regional agents also hurriedly nodded in agreement, looking at these young bosses with even more respect in their eyes.
For the first time, they knew why this big boss created such a huge family business at such a young age.
Another person, facing the offensive of Heinz and Hans Ketchup, would have been eager to fight back and give the two Ketchups a thunderous blow.
But this young big boss turned out to be rock solid and planned to trick Heinz and Hans.
According to the arrogant and urinary character of these Star-Spangled Kingdoms, they will definitely follow their big boss's tactics, and they may even think that their big boss is bluffing.
When the time comes when Heinz and Hans lose a lot of money in a price war and launch new products, it will be a murderous act.
By then, Heinz and Hans might not even be able to make back the money they lost, and they would be dumbfounded.
This method is extremely sophisticated.
After making tea for a while, Cheng He and others left first.
They have to go back to their company to make arrangements.
Qin Lin ordered Deng Guang again: "Old Deng, help me contact the owners of domestic ketchup brands and tell them that I have something to ask them to make tea. I hope they can come as soon as possible."
Lao Chenjiao's method is not just to fight a price war by relying on low costs. This is just the first step, and there are other tricks later, which will allow him to control the entire domestic ketchup market at once.
It's a one-step process.
Soon after.
To be continued...