Liu Xishui can spend money with big money, spend tens of thousands of dollars to raise a dog without any distress, and can stay at home as a floppy writer. The biggest reliance is the 10% profit dividend of "Grandmaster Tea".

Nowadays, the company is facing a big problem. If it is not done well, it cannot be handled and will go bankrupt. Liu Xishui is as scared as Liu Donglin.

...

Four months ago, all kinds of unfavorable remarks appeared on the Internet that were suddenly unfavorable to "Master Tea". Open the news website and read it casually. One of the ten must be written about Master Tea or the founder of Master Tea.

Grandmaster Tea and Master Tea are in line with each other and their lives are connected, and Liu Xishui must have paid attention to it.

At that time, the popularity of speech lasted for more than half a month before gradually disappearing.

In the online world, all kinds of popular news grab headlines every day, and every time someone or something becomes popular on the entire network.

It quickly became popular and was quickly replaced by new popular people, and quickly cooled down. Once the popularity passed, who would still remember it?

At that time, the popularity of Master Tea lasted for more than half a month, which was abnormal.

Liu Xishui thought it was the Master Tea Party doing crisis public relations, and thought it would spend money to smooth out adverse remarks and influences.

Liu Xishui thought that time would naturally eliminate the adverse effects of public opinion, and after a while, everything would return to normal.

Now it seems that this is not the case. The impact of the adverse remarks about Master Tea is permanent.

...

The three brothers were chatting and having dinner.

Liu Xishui continued to read the old news from four months ago.

At that time, the unfavorable remarks about ‘Master Tea’ could be divided into two distinctive ‘focuses’.

First, the advertising content is contradictory. Eight tea ceremony masters personally make it. 300 million cans are sold every year, and one can is calculated based on the minimum amount of 10 grams. There are also a total of 3,000 tons of 300 million cans. Can eight tea stir-fryers produce 3,000 tons of tea a year?

The second focus is particularly deadly. The dark history of Master Tea has been revealed. This person used a similar method to collect IQ taxes four times. The fifth time is the harvest. The scope of harvest is very wide, from students to young people, middle-aged people, to old age, from low- and middle-income families to high-income families, almost covering all types of people.

This person is a legend of a generation. Most of the people in the eastern continent have paid IQ tax.

Looking through the comments below the news, I was surprisingly peaceful and rational, with very few abuses, and more of them were jokes, self-deprecation, and self-destruction. I counted the IQ tax I had paid, what IQ tax I had paid, how many times my family had paid, and what relatives and friends had been deceived.

From these jokes and self-deprecating comments, Liu Xishui expressed the strong emotions contained in it: hatred!

There were no excessive remarks of anger, dementia, no arguments and discussions, and everyone unanimously showed hatred and resistance to Master Tea and its founder.

Master Tea was labeled as a label: buying tea is equivalent to paying IQ tax.

I didn't understand before, but the IQ was pressed to the ground to rub, and I was convinced.

Now that I understand, I will take your evil again and act like a pig.

Regarding the contradictions in advertising, Master Tea made timely corrections and changed "Master Production" to "Master Production".

No results.

The word of mouth has collapsed, no one can buy it.

After searching, there were water troops washing whitening. However, the content of the whitening article seemed pale and powerless, so I could only advocate how advanced the master tea production process is, how exquisite the packaging design is, how many billions of Master Tea has invested in the revival of tea culture in the eastern continent, etc.

A stain that cannot be looked at directly from the point of view should be avoided by the heavy and light, and it cannot be washed white and there is no need to wash it.

"The third brother?"

“Haven’t seen enough yet?”

"You are paying more attention to it. Still writing novels? What's the use of writing novels? Can you make a dime? I think you might as well learn to play games with the fourth brother, at least to have some entertainment."

Liu Donglin waited for a while, but was impatient. As he said, he smashed a cigarette at Liu Xishui.

The smoke fell to the ground.

Liu Xishui picked it up sideways, held it in his mouth, lit it, took a few deep breaths, and said, "It's so cold, it's helpless."

"It's cold?" Liu Donglin seemed to have considered it a long time ago and said decisively: "Then let's take advantage of the fact that he still has good profitability and see if he can sell the company at a high price. Let's change the business."

"Change career?" Liu Beiwang asked, "What else? Sell oil? Sell jewelry? The meat price has risen recently. Let's raise cattle. I want to be a cowboy! Riding a horse, carrying a dog, waving a whip, driving a cattle herd, galloping across the vast grassland. Brother, Virgo, think about it, are you very handsome?"

Liu Xishui couldn't help asking, "Fourth, what kind of horse can drag you 250 kilograms?"

King Liu Bei was angry and corrected: "240 kilograms! I am 1.8 meters tall, and this weight is not fat!"

"We are talking about serious matters!" At this time, there was still the intention to joke. Liu Donglin's face darkened.

"Brother Dong, don't be anxious." Liu Xishui took a sip of cigarette, slowly exhaled it, and frowned and said:

"We sell tea in name, but in fact, what we sell... is not tea. What we sell is real money and silver, enough gold and silver. Although the price is high, we are not damn, and the profits are always under reasonable scope."

"Maybe, we can rescue it."

"perhaps?"

"No one dares to say that he can succeed in business."

"Don't let us brothers go, just say it."

“It’s very complicated…”

Liu Xishui pondered the language and said, "In short, it is 'brand upgrade'."

"In the past, half of our sales were from the advertisements of "Master Tea" and it was a speculation. Now it is no longer possible, and now it cannot be borrowed, and it cannot be borrowed. Not only can we borrow, but we also have to draw a clear line with it."

"The best way to draw a clear line is to make 'grandmaster tea' a serious brand, a luxury brand, at least to create a little reputation and fame in the tea circle."

Liu Donglin said: "We don't have the money to hire celebrities to endorse, and it's even more impossible to spend tens of millions or hundreds of millions of dollars on marketing."

"We are still doing online sales, and the definition is still 'holiday gift', and the target customers are still super high-income people. So, at most, at special times, investing appropriate advertising fees in the Tengou app, the results should not be ideal..."

"We don't have money to advertise like Master Tea, but we can promote it in a targeted manner." Liu Xishui paused and said:

"In fact, the most difficult thing in the tea industry is how to get consumers to recognize and pay for the bill."

"The most difficult thing is how to build 'grandmaster tea' into a 'luxury brand' that is legitimate and recognized by the public."

"Once a brand is recognized, its profits will last."

"If a brand wants to be recognized, it cannot be achieved overnight. It requires time to accumulate and accumulate reputation."

Another set of vague theories.

Liu Donglin and Liu Beiwang were confused and confused.

"Western Brother." Liu Beiwang grinned and said, "My elder brother has never been to school and has a low education. He doesn't understand these things, so just say what to do."

Liu Donglin nodded in agreement.

"It's very complicated. I need to spend time looking up information, reviewing cases, and customizing a complete set of solutions." Liu Xishui said:

"Brother Dong, the ugliness is the first to be ugliness. There is a great risk. If you fail, you will definitely lose a lot of money if you lose nothing."

Liu Donglin said: "There are zero-risk businesses, but we are not qualified to get involved."

"That's it." Liu Xishui said: "Brother Dong, please contact tea merchants recently and find out which places are valuable tea trees, preferably century-old tea trees or something."

"That's it? It's very simple. There are many tea merchants who want to supply us. Some of these people have ways." Liu Donglin asked, "What else?"

Liu Xishuidao: "With the new season when spring tea is on, the store will do an activity. The time is set at the Spring God Festival. Design a new product, make one hundred sets, and issue them in a limited time and limited quantity, and the cost price of each set is controlled at around 100,000. The quality of tea can't be bad, and the century-old ancient tea tree has made the gimmick full."

"First ask Sister Zhu to design. The natural style is based on spring, green and life. After the event is completed, you will find the self-media authors in the tea circle to help promote and the 'popular people' in the forum circle to help advertise. This is the most cost-effective and effective advertising method."

Liu Xishui paused and then said:

"I will draw a general plan after I go back. If this event is successful, I can hold an anniversary event in the fall. From now on, I will do two such activities regularly every year and cooperate with the event to properly advertise."

"This is possible?" Liu Donglin said: "You can try it. Then let Sister Zhu design one first."

King Liu Bei asked jokingly: "Xiangzi, why don't you write a poem again? I always think that the most successful thing about the 'Knight's Glory' in the store is your poem."

"Of course!" Liu Xishui laughed and said, "Of course I have to write poems. With my talent, I can pick them up at will."

After laughing, Liu Xishui's face turned solemn, saying, "Brother Dong, if this event fails this year, you don't have to think too much about it. Start the second plan and find a next company that you are willing to take over and sell the company."

"It is probably impossible to sell it. So there is a third plan, which will send losses to the company's employees in advance, and will not purchase raw materials in the next eight months. In the remaining eight months, all the existing gold, silver and gem materials will be made into finished products and stored in the warehouse."

"I paid a sum of money and fired most of the employees. I also returned the rented factories and sold the equipment."

"The online store can continue to operate, and you can sell it slowly and dispose of the existing inventory bit by bit. A product will be permanently removed from the shelves after it is sold. If the store has too few products, make a few teas to put them on it to fill the storefront. Gradually, transform Grandma Tea into an ordinary online store selling tea."

"Anyway, stop the loss in time and convert existing assets into cash as much as possible. Look for the next project and do other transactions."

"I understand." Liu Donglin Ning pointed.

Currently, Grandma Tea has more than 50 employees, and it has a production plant, warehouse, sales shop, and office. The monthly operating cost is as high as one million. The company's operations are just about sailing against the current, and if you don't make a profit, you will lose.
Chapter completed!