Liu Donglin's name as a "star entrepreneur" was just bought this year and spent some money.

Outsiders only know that he has made a lot of money, is very rich, and is getting richer.

Liu Xishui and Liu Beiwang, who are well aware of the causes and consequences, actually seemed to be that.

When Liu Donglin was in middle school, he dropped out of school after graduating from middle school because of his bad deeds such as robbing money and beating people. After dropping out of school, he joined the "Baba Heavy Industry" under the arrangement of Liu Xishui's father. Because of theft, he couldn't even make it in Liujia Village and went to work in City G to work.

Liu Donglin made his fortune in City G and made his first fortune. After Liujia Village was demolished, he returned to City C, invested in real estate, and opened a company to work as a freezer agent.

Liu Xishui graduated from university and could not find a job. He worked in Liu Donglin's company for a while.

In the refrigeration industry, it sells frozen oil and has obtained the distribution rights of the oil-producing company A in City C.

But what you do is a shameful deal.

It sounds quite complicated.

Refrigerated oil is a special lubricant, with high requirements for synthesis of all chemical raw materials, and the production technology and process are quite high. There are only a few companies in the mainland that are truly capable of producing oil. More than 50% of the various brands sold on the market are produced by Company A. Company A has technology, factories, and is also building its own brands, but the brand has not been built.

On the other hand, the brands that are popular on the market only make brands and do not produce them themselves. They buy goods from Company A and sell them privately.

For example, company b, a compressor manufacturer, produces first-class compressors, but there are many similar large manufacturers, and the compressor industry is highly competitive, so company b has developed a marketing plan:

The compressor is sold at a cost price or even lower than the cost, and provides high-quality free after-sales service and after-sales guarantee. Customers have an agreement to enjoy after-sales service, that is, refrigerant, refrigerant oil and other consumables, and must use company B's products. Otherwise, if there is a problem, company B will not be responsible.

Company b produces compressors, but does not make money from compressors, but makes profits from after-sales refrigerant, refrigerant and other consumables.

To give a brief example, Company B purchases frozen oil from Company A in large batches at a price of 20/liter, replaces it with packaging from Company B, and makes it into Company B's brand oil, and sells it to customers at a price of 100/liter or even higher.

By the same token, with the monopoly after-sales, all other consumables are sold at super high prices more than 5 times. The money you didn’t earn when selling machines, or even the money you paid in, and then earned it back from these places.

Super high profits will inevitably lead to gray-black industries.

Liu Donglin's business was to get oil from Company A at a low price, forge company B's packaging, and sell counterfeit oil.

A barrel of oil of the same model is 20 liters, and Company B sells more than 20,000 yuan. Liu Donglin only sells more than 10,000 yuan here. Old customers who have a familiar relationship can buy in large quantities and can get it in just a few thousand yuan.

Things that cost only a few hundred yuan, and those sold at thousands or tens of thousands are still profitable. The key is that there is no need for a "compressor" cost.

The oil sold by Liu Donglin is also produced by Company A. There is no quality problem. He can produce various inspection certificates and issue regular invoices.

In the entire industry, there are more than a dozen compressor production companies like B. The harsh competitive environment and unreasonable competition methods have led to counterfeit transactions like Liu Donglin. There are thousands of such companies that can't control them at all. Therefore, companies that produce compressors can only use all kinds of means to strengthen after-sales control.

After Liu Xishui graduated, he worked in Liu Donglin's oil selling company for half a year. He knew that he could make money, but he also knew that the transaction was not enough and could not really grow bigger. So he stopped doing it and went home to write novels.

The story of Liu Donglin's company is just the beginning here.

Liu Xishui wrote novels at home for more than a year, and she lost several books in succession. She was under a huge psychological pressure and her mother couldn't read them. She clamored him to go out and find a job every day.

At that time, Liu Xishui rented a shop at the entrance of the community to a boss to open a cafe. There was no business at all. The cafe went bankrupt and the boss ran away with the rent. He couldn't find the next house for a while and the shop was vacant.

Just then, Liu Beiwang graduated and went home to work as a game anchor. He was not popular. He had not even signed a contract for a year. His parents also urged him to find a serious job.

Liu Xishui and Liu Beiwang hit it off, and the two teamed up to decorate the shop and opened an Internet cafe.

The idea of ​​starting a business is that the workers recruited by the newly built industrial park are all young people who have just graduated from college. Young people must play games. If they are not happy enough at home, they will definitely make an appointment to go to the Internet cafe and start a black business. The Internet cafe business should be very good.

Things went against my wishes, and there was almost no business in the Internet cafe. After inquiring, I found that the factory was looking for top students, all of whom were highly self-controlled academic masters. Even if they played games, they knew how to control themselves and would not go to the Internet cafe.

Internet cafes closed down after less than half a year.

Next to Liu Xishui's shop are two large shops of more than 160 square meters. Liu Donglin returned from the demolition of Liujia Village and bought it after making money from G City.

While Liu Xishui and Liu Beiwang jointly opened an Internet cafe, Liu Donglin also realized that selling counterfeit oil was risky and could not be big. Someone met a middle-aged woman in jewelry design called "Sister Wu". Liu Donglin decided to switch to jewelry business, so he opened up the two shops and changed them to a large shop of more than 330 square meters to make a jewelry store.

Liu Donglin's idea was that those who could go to the industrial park were all high-paying people, and those who lived nearby were all high-income families, so they could definitely afford gold and silver jewelry. And most of them were young people who were at the age of marriage, and there was definitely a demand for jewelry such as wedding rings.

Things went against my wishes.

The people working in the industrial park are all high-IQ talents in science and engineering, most of whom are young people, rationally suppressing their sentiment, completely without feeling about gold, silver and jewelry, and are all open-minded men who refuse to buy a diamond ring when they get married.

The jewelry store has been open for half a year, and there are not many people strolling in the store.

The three brothers in Liujia Village declared their business failure at the same time.

Liu Xishui and Liu Beiwang were fine, each losing about 100,000 yuan, not a big money, and they could afford it.

Liu Donglin was in trouble. He spent all the money he earned for many years on selling oil, and owed a lot of debts. He had to pay high interest every month, and the gold, silver and jewelry he had stored in his hands was still difficult to deal with in a short period of time.

What to do? The three lost brothers made an appointment to wash their feet in the north of the city to relieve stress and relax their mood, and at the same time they conspired to discuss a way out.

Passing by the north mule city of Chengbei, Liu Xi thought of the advertisement of "Master Tea" on the street and had a wonderful idea: Grandmaster Tea

Chengbei Mule Market is the largest tea wholesale and trading market in the eastern continent of the alliance.

Master Tea is said to be made by eight tea-making masters, selling 300 million cans every year, which can be connected to the East Continent for fifteen circles. The product is positioned as a "gift tea" and the market is positioned as a "middle-to-high-income group". A few dozen grams or one or two hundred grams of tea costs only a few dozen yuan. If you set a fancy packaging box, you dare to sell it for hundreds or thousands.

Why does Master Tea have a market? The East Continent has a thousand-year-old tea drinking culture, and almost everyone drinks tea in the East Continent. People in the East Continent have the custom of giving gifts during festivals, and wine and tea are the first choice for valuable gifts.

What does Master Tea sell? It sells gimmicks, product packaging, grade, and market demand.

After Liu Xishui's brainstorm, he came up with a complete set of solutions.

Compared with "master", the title is one level higher than that of "master".

The market positioning has also been upgraded to "ultra-high-income families". Generally, high-income is not enough, and the rich class who has to earn more than one million yuan a year.

Tea is just like that. The top-quality tea costs about 1,000 yuan per pound in the mule market, and the tea with better quality and no energy is only a few thousand yuan per pound.

The key is packaging!

Use gold and silver to make tea cans, embellish them with jewelry, and make tea cans into crafts!

Master Tea shops are advertising and opening up the market.

Grandma Tea takes advantage of this east wind to make up for the market gap, and it is the most profitable gap.

Grandmaster Tea is positioned as a ‘luxury product’.

The first huge expense of the launch was to spend money to invite several "tea ceremony masters" and "jewellery masters" to endorse the speech.

The budget start-up capital is 30 million.

The discounted goods at Liu Donglin Jewelry Store is worth about 11 million yuan.

Can't make up so much money.

The gap is huge and the risks are not small.

The three brothers and one after another began to contact the villagers and friends in Liujia Village, mobilized everyone to invest together and start a business together.

Due to the demolition, every household has hundreds of thousands or millions of compensation.

Everyone in the village knew that Liu Donglin made a lot of money in business. He heard that he wanted to take everyone to make money together, so he was naturally happy. This one had hundreds of thousands and the other one million, and he quickly saved up enough heads.

However, when the company was established and the agreement was signed, something happened.

Grandmaster Tea's idea was designed by Liu Xishui. Liu Xishui studied economics at University, company registration, management structure, finance and taxation, product design, production, sales, profit model, etc. were all organized and planned by Liu Xishui alone.

However, Liu Xishui spent all the money to buy a shop, had no deposits, and had no money to invest in it.

So, the three brothers planned that after the company was established, Liu Xishui would be responsible for the management and become the general manager of the company. He "managed and invested" as an executive, accounting for 10% of the shares.

A company worth 30 million, 10% of the shares are 3 million.

The villagers in Liujia Village stopped working. Before the company was established, you would have to force everyone to eat 3 million. It’s so terrible!

After a few days of quarrel, Liu Xishui settled down and proposed to sign an agreement. If the company can maintain a certain amount of profit in operation, Liu Xi will increase his shares by 2% every year until it reaches 10%.

The villagers in Liujia Village still disagree. They just insisted on the fact that they would take as much money as they spend.

If you don't pay, you won't take any shares.

What management abilities can an idle social worker who can't find a serious job after graduating from a third-rate university?

If you participate in management and make money after operating well, we will pay you the management salary.

If you can’t make money, don’t even think about managing it.

The company's affairs were stranded.

Various rumors gradually emerged: The three brothers of the Liu family have been not good things since childhood, and they are colluding with everyone’s hard-earned money.

He started to cause trouble and asked for a refund.

The more the troubles it is, the more intense it becomes.

It's a mess in the town.

As the "blackest" one, Liu Xishui was the worst and even went to the factory where Liu Xishui's father works, and his parents retired gloriously.

In the end, there was no way, the three brothers Liu Donglin, Liu Xishui and Liu Beiwang returned all the funds raised.

However, Liu Donglin was a ruthless person. He sold the frozen oil company without telling his family, and mortgaged all two shops of all sizes outside the community and two houses in the community, and borrowed money.

He barely raised up 22 million and started the company.

According to the original plan, Liu Xishui is still the general manager, coordinating the company's affairs, focusing on product design and marketing, accounting for 10% of the shares.

Liu Donglin is responsible for material procurement, processing and production, accounting for 80% of the shares.

Liu Beiwang served as a supporter, and helped both sides, accounting for 10% of the shares.

The three brothers are working hard and have to do it themselves!
To be continued...