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107 Entertainment is very good for you to create a personal IP

The elevator door opened, and Chen Yao and Lao Luo walked into the second floor of the book purchasing center.

Looking around, the bookshelf is full of physical books, and readers who come to read and buy books.

The book "My Wandering Earth" is a very popular book, and the bookstore places it in a prominent position for key recommendations.

Chen Yao walked towards a girl about 18 years old, who was reading this book.

"Don't you think it looks good?"

The little girl was stunned and looked at it: "It's great. I haven't read such a wonderful physical book in a long time."

In other words, she has always read electronic novels.

The era of physical books has passed, and the sales of physical books are generally not ideal. The novel written by Chen Yao is regarded as the most surprising masterpiece in the book market in recent years.

The female fan said happily: "I came here today and wanted to meet the author of this book and ask for an autograph."

"Yes, I heard that he would come to sign the sale. It is said that the author is still a handsome man."

"Really?" the female fan asked with anticipation.

The little fat man nodded: "This is the rumor on the Internet."

On the stage, Luo Kun faced the microphone with a smile on his face. "Hello everyone, I am Luo Kun, the editor of Jinchao Publishing House."

"I'm very happy today. I invited the author of "My Wandering Earth" to interact with fans to sign up."

Suddenly, everyone's eyes looked at the stage.

Chen Yao, wearing a decent shirt and jeans, appeared on the stage.

The eyes of the female fans at the scene lit up instantly!

"The author is such a handsome guy!"

"High, handsome, stylish, and charming when smiling."

"This face can be a star, but it turns out to be the author of the novel."

Luo Kun secretly thanked that the author of this book is a handsome man, which is beneficial to the post-operation and promotion of the book.

Who said that writing novels doesn’t have to rely on your face?

Looking at the reactions of the female fans at the scene, their eyes lit up.

Didn’t someone say online that he is handsome and goes live broadcasting or ugly writing novels? It seems that it is not true.

The novel industry is getting harder and harder to make money. If you want to achieve success, you must be good-looking.

A large group of cute little fans walked towards Chen Yao with the books they just bought and asked for autographs.

The scene was a little confused.

Chen Yao cleared his throat: "Everyone is queuing up."

The fans were very obedient and lined up in a long queue.

Chen Yao held the signing pen and signed his pen name on the book.

The Dark Horse Prince

Very artistic signature, the four words look like a galloping horse.

While signing, Chen Yao also answered the questions of many small fans.

For example, why is the pen name Prince Dark Horse not Prince Charming?

Chen Yao once explained to many people that, facing the fans, he tirelessly told them the story behind the pseudonym.

Fans also asked the book about the world view setting of the wandering earth.

Will the sun really grow old? Will the earth really escape one day?

Can ten thousand engines really help the earth get rid of the sun's gravity? If so, how much power is needed?

In such a world, everyone lives in a dungeon. Do you really want to buy a house? Isn’t there no love anymore?

There are so many questions that fans are very curious about.

Chen Yao's true identity is a scientific and technological worker who answered all their doubts in a scientific way.

He explained hard science fiction to them in a unique and interesting way.

The fans on the scene listened to a good story and learned a lot of knowledge. When they saw him today, their fans' favorability for him increased greatly.

After the signing ceremony, Chen Yao went to the bathroom, came out of the bathroom, and met a woman in front of him.

The woman is wearing a fashionable jacket, and she looks a bit like a literary young woman.

"Hello, Mr. Chen Yao!" She smiled and reached out.

Chen Yao didn't know her and looked at Luo Kun beside her.

Luo Kun smiled and introduced: "The one next to me is Miss Luo Liman from Starry Sky Entertainment Media Company. She wants to talk to you about something."

"Oh?" Chen Yao shook hands with her: "I don't know what Miss Luo is doing?"

"Let's find a place to sit down and have a cup of coffee before talking about it." Luo Liman smiled.

A coffee shop in the bookstore.

Three people sat down at a table and ordered a cup of coffee.

Luo Liman smiled and said, "I have read the book you wrote, and I really think it's very good."

"Do you want to talk to me about the contents of the book?" Chen Yao exhaled and said, "I'm sorry, time does not allow it."

I just interacted with my fans for several hours and was a little tired.

"No." Luo Liman said: "I am the operation manager of Star Media and I want to talk to you about IP operation."

With the popularity of novels, its IP value has emerged, and an industrial chain, film and television, and animation can be derived.

Its IP value is amazing!

Chen Yao took the black coffee from the waiter: "What do you mean is to help me run the copyright of the novel and expand its IP influence?"

To be honest, the copyright of this book is not intended to be sold, and with its popularity now, it seems that it does not need to be operated by others.

People won’t ask you to operate your work for no reason, they will definitely get a commission.

"No." Luo Liman shook his head slightly: "Our company is not engaged in the operation of works, but focuses on 'people' to operate IP."

This has attracted Chen Yao's interest.

"I'm just a book-writing flop. Can I run the IP?"

Luo Liman covered her mouth and chuckled: "Mr. Chen, you are so humorous. You are also called "slap". Are there any big names in the world?"

"I want to know how you operate it?" Chen Yao shook his coffee cup gently.

Luo Liman said seriously: "Our company can set up a team to revolve around you. It aims to enhance your influence, so that you can enter the entertainment industry from the literary world, and become a star as a director when filming and filming."

Life takes off and sounds very good.

But……

Chen Yao asked back: "Can an author who writes books really operate IP?"

"Yes, as your novel becomes more popular, your fame will also become bigger. The key is..."

Luo Liman stared at Chen Yao's face: "You have good external conditions and are very suitable for development in the entertainment industry."

Chen Yao looked a bit ordinary in his previous life, but he didn't expect that after traveling through time, he would become a handsome man.

Many people think they should enter the entertainment industry, and Chen Yao also feels helpless.

When I first traveled to this world, there were two ways to go, one was to be a star and the other was to be a technology tycoon.

I chose the second path.

As for writing books and singing, it is just my hobby. I remember the works I liked in my previous life, which became unexpectedly popular.

Before I knew it, my personal IP value also increased.

From Chen Yao's heart, he does not reject IP operation.

After all, the era is different, and the fragrance of wine is afraid of the deep alley!

Luo Liman smiled and said, "It will be of infinite benefit to you by making a personal IP!"
Chapter completed!
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