Chapter 80 Change the World
In Apple's industrial design department, Jobs met Jonathan Yves. The two confirmed their eyes and the other was the right person. The encounter between these two people gave birth to the idea of designing an iMac computer. This time, the iMac will change the world again.
Of course, the design of iMac is just beginning, and it will take a year or two to develop a product, so Jobs is a little indifferent to Apple's current operation and management. Well, except for one thing, that is, he attaches great importance to R&D funds. Without funds to invest in R&D, there will be no great products.
Apple was moving quickly, and Newton was sold for $35 million. Apple and Jobs were both satisfied, and the development project of iMac computers was continued.
After taking Newton, Melissa rushed to Stanford University to meet with Cang Yaozu. In order to facilitate negotiations with SGI, they would visit Professor John Henness of the Department of Computer Science at Stanford University and Professor David Patterson of the Department of Computer Science at the University of California, Berkeley.
After meeting, Cang Yaozu explained to them the idea of developing the fifth-generation RISC architecture, and expressed some ideas for acquiring MIPS and re-establishing the leading position in the MIPS industry. He also invited two professors to serve as honorary chairman and technical director of MIPS to be fully responsible for the technical research and development of MIPS, while Penguin Capital is responsible for providing funds and then recruiting professional managers to be responsible for MIPS's commercial operations and IP licensing business.
With the help of Professor John Henness, SGI agreed to the proposal to separate MIPS and transferred all the company's equity to Penguin Capital for US$32 million.
After the acquisition of Penguin Capital was completed, MIPS determined a new round of R&D plan. The main force of R&D was the two professors and their team. This R&D was mainly based on the RISC-V instruction set given by Cang Yaozu.
At this point, all preparations for Cang Yaozu's trip to England were completed. Before leaving, Cang Yaozu talked with the two professors for a long time, and Penguin Capital will join hands with two universities to establish multiple enterprise clusters including cloud storage chip design.
"Professor Henness, does Stanford have a project team that studies search engines? It doesn't require any professor, just graduate students. I want to start a search engine company and need some talent. I hope you, the dean, can provide some support."
"Well, graduate students are the most innovative people. Many emerging technology companies in Silicon Valley were originally from graduate students on our school. We have also been creating a free and relaxed environment for this group of innovative students. Stanford students can choose their own instructors, choose their own research fields according to their interests, and select students with similar interests to form study groups. For search engines, it seems that a research room has done a project of 'How to search for digital libraries'."
"Oh, how did this project be carried out? Who are the participants?"
"This project has studied the source of cross-search and then sets different weights based on importance, authority, network structure and connections created by individuals. I have to ask which students have participated."
This should be the prototype of the PageRank algorithm. It seems that it is only used for page search in digital libraries. If it expands to the Internet, it can build a model based on the regression relationship of high-quality web pages from many high-quality web page links, and it must be a high-quality web page regression relationship to determine the importance of all web pages.
This is Google's core technology PageRank algorithm. This should be the research project of Larry Page and Sergey Brin at Stanford. This time point was really good at the end of 1996. If it was one year or two later, Google would have been established, although Google's development in the first few years was also difficult.
How difficult was Google's start? Well, in 1997, Sergey Brin and Larry Page wanted to sell the search engine project to Yahoo for $1 million, but Yahoo refused. So Sergey Brin and Larry Page had to set up a company to start operating the search engine project. In 1998, Google was born.
In 2002, Yahoo realized the importance of search engines and offered $3 billion to buy Google. Sergey Brin and Larry Page believed that Google was worth $5 billion, and Yahoo gave up the acquisition.
Later, Yahoo offered to acquire Google for US$10 billion, but Google stopped selling it. The two companies have a deep connection, and they can be said to be in love and fight each other and are constantly entangled. The grievances and grievances of Google and Yahoo companies flashed through Cang Yaozu's mind.
"Professor Henness, I want to meet the members of this project team. Can you help me get an appointment with them?"
"No problem. I always think that research must be combined with practice to push the research and development of technology to the extreme. I'll call you and have a cup of coffee first and wait for a while."
Of course, Cang Yaozu is not in a hurry. That's Google. Even if he asks him to wait for three days and three nights, he won't complain. Even if he delays his next trip to England, it won't be a big deal.
The reason why Cang Yaozu is so close to Professor John Henness is because there is a treasure at Stanford University. You should know that Professor John Henness rarely conducts technical research now, and mostly engages in management work. In another two or three years, he will be the president of Stanford University.
For this big guy, Cang Yaozu was only given some honorary positions. He did not participate in the specific management of the outside company. At most, he participated in some theoretical research and guided technical research and development.
RISC-V, the fifth generation of streamlined instruction set, will be organized by Cang Yaozu, and Cang Yaozu provides all the instructions for the streamlined instruction set under the unified organization of the MIPS company that Cang Yaozu just purchased. Then, MIPS company and two professors will coordinate the University of California, Berkeley, Stanford University, Yanyou and Qinghai to develop corresponding tool kits and carry out commercial operations.
The instruction set matter has come to an end, and the research and development will be carried out in an orderly manner. Waiting for Cang Yaozu to complete the ARM company, you can integrate it and then lay a solid foundation for mobile processors and compete with Intel. Of course, desktop-level processors must not be able to compete with Wintel Alliance, but mobile devices can still be just a little bit, well, you will definitely not be afraid.
With the sword of antitrust, Intel is unlikely to continue to make efforts on the mobile side. Cang Yaozu's plan is to take advantage of the fact that there are no giants in the mobile field and their opponents are still weak, and they will first get off the field to grab enough chips, make a good layout, and set up a fence, and kill whoever comes, even Intel.
This is basically the case in the hardware field. Next, Cang Yaozu naturally needs to make a good layout in the field of the Internet.
If you want to ask which Internet companies can be regarded as their opponents in the next ten or twenty years or even longer, Cang Yaozu would say it is Microsoft, Apple, Amazon and Google.
Microsoft is now in its prime, and there are not many opportunities to intervene. It is okay to buy some Microsoft stocks in the public market. It is no longer easy to get a large number of shares. I can only pick up some of the small shareholders. Melissa's private equity funds have been doing this work.
Amazon is becoming increasingly powerful. Although it has not yet been listed, there is not much chance of investing in it. Jeff Bezos, a bald man with thick eyebrows and big eyes, is from Wall Street. He is very knowledgeable in financing and investment. Moreover, Bezos attaches great importance to the Internet and is a very powerful opponent.
Apple is also very threatening, because Apple's personalization and innovation have given Apple a high profile. Especially after Jobs, the paranoid maniac, took over Apple again, this profile will reach its extreme because of Jobs' extreme paranoidness and pursuit of perfection. Apple has always had the most fans.
Jobs will officially become Apple CEO in the second half of next year. At that time, he will personally plan an advertisement, and the copywriting of this advertisement was written by Jobs himself: To crazy people.
They are maverick, they are unruly, they cause trouble, they are out of place,
They look at things with a unique perspective. They don’t like to stick to the rules and they don’t want to be content with the status quo.
You can identify with them, oppose them, praise or denigrate them, but you can't ignore them.
Because they have changed the ordinary, they have pushed humanity forward.
Maybe they are crazy people in the eyes of others, but they are geniuses in our eyes.
Because only those who are crazy enough to think they can change the world... can truly change the world.
This is the declaration of Jobs' return this time, and he wants to change the world. He put forward the ThinkDifferent Apple slogan, which can be translated as extraordinary thought.
Jobs will use his positioning of the Apple brand to reaffirm his rebellious personality. Even though he is already a billionaire at this time, he will still set up his own unique flag.
You can take everything from Apple, but you can't take away the uniqueness of Apple. This is the original attribute that Apple has but is gradually forgotten. However, Jobs's return once again gave it to Apple.
Chapter completed!