Chapter 257 Please show me the way
After completing the cooperation with the Xu family, Cang Yaozu was physically and mentally comfortable, and he exceeded the task tonight.
Only by obtaining the Red Bull brand and successfully solving the problem of the three major Red Bulls doing their own business can Cang Yaozu spend money on marketing with confidence.
To put it bluntly, Red Bull is a nourishing beverage mixed with water, sugar, caffeine, fiber alcohol, taurine and vitamins. It is not complicated to develop, and it is always difficult to do so.
How can we trigger a trend of chasing young people and maintain a good reputation for a long time? Naturally, there will be a hot sales volume. These require a lot of resources and funds to be invested.
This is also the fundamental reason why the Xu family authorized the Red Bull brand. They don’t have that much money and resources to do this.
"I can understand Chinese. You threatened Grandpa Xu just now. This is not good." Cang Yaozu was about to take a break, but a voice came from behind him.
Cang Yaozu turned around and saw Emily, Scarlett, Cang Guoguo and a smaller little girl. Cang Yaozu thought about it and then remembered that this little girl came with the brother and sister of Thaksin.
"Are you the daughter of Hexin? No one told you, is it wrong to eavesdrop on adults?"
"I didn't eavesdrop, we all heard it, you're threatening someone else."
"That's a normal business method. The reason I said it in person is because my methods are open and honest, and it is impossible to deal with competitors. Usually those methods are very violent. You don't understand these things yet. Go and play with your sisters. By the way, have you ever seen giant pandas?"
Emily and Scarlett's Chinese are much worse, and they don't care much about business matters. They just passed by by accident just now and made some stops.
The two of them liked Cang Yaozu's jokingly, although they couldn't quite understand what he said. At this time, they saw Cang Yaozu let them go out for fun, so they giggled and ran away.
"That's his daughter. The name is so weird, I don't remember it." Melissa came to Cang Yaozu's side and reminded her.
"Well, I know, it seems to be called Pingtong Tower. It's really weird, it looks a bit like Yingluck. No matter how many of them, you are going to fly back to New York tomorrow?"
Tomorrow Melissa will fly to the United States with Indra Noui. They will stop in Turin and then fly to New York. Indra Noui needs to go to Pepsi in person to explain and go through the resignation procedures. Only after leaving the job can they come back to deal with Red Bull's affairs.
Melissa nodded and said nothing. She was used to flying around. Since she came to Cang Yaozu, her itinerary has been very nervous for a year. Flying around is the norm. Fortunately, Cang Yaozu bought this Boeing 777 private jet that Melissa always thought was too expensive.
The parting is imminent, so Melissa is tired of being around Cang Yaozu tonight, so she didn't say much, but just accompanied Cang Yaozu to eat some meat skewers. Not to mention, the meat skewers that Cang Yaozu made were quite delicious.
Tonight, many daughters from various families came. In their eyes, the most mysterious one may be Cang Yaozu, but there are always people talking around him, and the most popular one is John Elcan.
However, chatting with John Elkan can be very pleasant, but if they want to get a relationship, they will think too much. John's marriage has long been given by Old Agnelli. Yes, he has to go to a political marriage. John Elkan's foundation in Italy is still a bit weak, so he needs to strengthen his social connections through marriage. Without this help, it will be difficult for him to take over the Agnelli family.
Old Agnelli has been in good health recently, and he is also talking about cooperation with these families from Thailand. Cang Yaozu has already told him that he wants to establish a tire manufacturer in Thailand. Thailand is the largest exporter of natural rubber, and the advantages of producing tires here are obvious.
Cang Yaozu plans to invest 100 million US dollars to build a factory. He has sales channels, whether it is for self-use or to sell it to other car companies in China, but he does not have relevant tire production technology. Old Agnelli, who is from the automotive industry, can easily solve this problem.
Cang Yaozu has agreed with him to jointly purchase shares of Italian tire giant Pirelli and strive to complete the holding within two years. Pirelli's tire production base is mainly located in Italy and Brazil, and has never entered Thailand. This time, Cang Yaozu invested 100 million US dollars and planned to hold 50% of the shares, Fiat invested 50 million US dollars to hold 25% of the shares, and Pirelli held 25% of the shares with brand, technology and personnel.
Bridgestone, Michelin and Goodyear are several other tire giants. Most of them have already made arrangements in the Thai rubber market. Since Cang Yaozu has entered the automotive industry, he naturally has to seize the opportunity to penetrate the upstream industrial chain. This time, his joint holdings in the newly built tire company will further strengthen his relationship with Fiat and allow him to successfully enter the tire industry.
Cang Yaozu's medium-term goal is to swallow Pirelli. Although Agnelli is not very enthusiastic about this, he also promised to help acquire Pirelli's shares as much as possible. Fiat's funds are indeed not sufficient, and Cang Yaozu is understandable.
Due to the Asian financial crisis, the Thai baht depreciated sharply, which is actually beneficial to Thailand's rubber exports. Thailand's problem is mainly because the rubber deep processing industry is too backward, and the tires produced in the country can only occupy some low-end markets.
Thailand is definitely welcome to the investment of Cang Yaozu and Italian chaebols and companies. After all, there are millions of people in Thailand who survive by the rubber trade. Although Thaksin does not have a rubber industry, his friends have it, so he also had a great conversation with Old Agnelli. It seems that the progress of building a factory should be accelerated.
Currently, rubber planting in Thailand is mainly in the south and east, and 90% of natural rubber is produced here. But according to Thaksin's meaning, he probably will promote rubber planting in northern Thailand, after all, his basic position is in northern Thailand.
Yingluck was talking about something with Zheng Bolin's sisters. Yingluck studied in the United States, so she naturally had no shortage of topics with her sisters. The two sisters are still young and the dominance of the conversation is easily controlled by Yingluck. She probably will be trapped with many little secrets.
The party was very late, and Cang Yaozu arranged villas for the guests to stay. He built more than a dozen villas here, all of which were for their own use. A branch of Shanfang Real Estate was responsible for the property management of these villas, and people cleaned and maintained them every day.
The next day, Cang Yaozu's Lingxi private plane took Old Agnelli and Melissa and others to Italy, and Indra Noui also returned to the United States to deal with her resignation. Regarding the acquisition of Red Bull, Cang Yaozu had to catch her first. He called Chu Linlang and Yao Mengjin and asked them to contact Yan Chaobin, who was in Yandu, to fight for his shares.
Even if Yan Chaobin is reluctant to withdraw from Red Bull's business, he has to consider Cang Yaozu's energy. Cang Yaozu not only has sales channels but also promotion resources, but has now reached an agreement with Thailand's beverage king Xu Shubiao. With the congestion of both ends, Cang Yaozu offered him a price of 150 million US dollars to purchase all his shares in Thailand Red Bull and China Red Bull.
Yan Chaobin was indeed unwilling to accept it. He even went to Bangkok to try to save it, but he learned that Mr. Xu was still in Hua Hin, so he ran to Hua Hin again.
Xu Shubiao does feel a little sorry for him, but he can't regret it in the face of new and huge opportunities. Cang Yaozu's Sigram Group can help Red Bull make its marketing and production processes more standardized, and while increasing Red Bull's production capacity, it can also reduce costs. There are comprehensive plans for Red Bull's overall market operation and brand improvement, which Yan Chaobin cannot complete.
Lao Yan's education is not high, and his playing style is very rural. I have to say that after a communication with Cang Yaozu, Mr. Xu's vision has been higher than a little bit. Yan Chaobin also wanted to use his connections in Thailand and China to suppress Cang Yaozu, but Cang Yaozu was not afraid.
"Boss Yan, in Thailand, I am the grandson-in-law of the old Thai king. In China, Yandu is my basic base. I have hundreds of billions of cooperation projects with Yandu City Government. If you can make me lose my life in these two places, I will follow you in the future."
"Mr. Cang, why do you have to take away Red Bull? I live in Yandu with this brand. Aren't you forcing me to die?"
"I gave 150 million US dollars of chips. Is there anyone who is so forced to die? With this money, you can make a career. China is now in a mess. Which industry is not a big opportunity to make money. As long as you catch one, you will have the number in the shopping mall in China."
"But, I have spent several years on the Red Bull brand, and I can't bear to leave it."
"It is precisely because you have spent a lot of effort that I gave a price of 150 million US dollars in exchange for the assets you invested. Only calculating the funds you consumed should not exceed 20 million US dollars. Red Bull functional beverages are one of the important layouts of the Sigram Group, and we are bound to win this.
I hope you can think clearly that after getting this money, you can certainly continue to make functional beverages, but I still advise you not to do so. This industry will usher in the era of giants. Internationally renowned beverage giants will soon enter the market, and the competition will be very cruel. Even if you have hundreds of millions of dollars, you probably won’t even be able to make a splash.”
"Okay, Mr. Kura, I admit that I can't fight you. Your hair is thicker than my waist, so I'll withdraw. But I'll ask you to show me a clear way for my cooperation. I'll thank you here first."
"Uh, okay, what do you mainly want to do?"
"I want to start the real estate industry. I recently won an unfinished building in Yandu. I feel that this industry is a bit a bit boring and can make a lot of money."
"The real estate industry must have a promising prospect, but you are a little late in entering the industry and are at a disadvantage in terms of capital and connections."
"That's true, so it's been difficult for me to make my determination."
Chapter completed!