The reason why Cang Yaozu sets the MP3 player so high is that each MP3 player gives a voucher of 49 US dollars, which can be divided into three levels of songs on the website, 50 cents for old songs that are not very popular, 99 cents for old songs or not very popular new songs, and 1.99 cents for new songs.

Britney's first album has 12 songs, each of which is $1.99, and the entire digital album is only $18. It is placed in the most conspicuous position on the homepage of the website, completely in a strong position.

Britney's first endorsement advertisement was the MP3 player, with the endorsement fee of US$25 million in 5 years. This price is definitely high for Britney now, but since she wants to promote Britney to the top, she doesn't care about such a little money. While putting some favors, she can also hype it up in the media, so she will not lose money.

The first CEO was Meg Whitman, a woman with strong abilities. She was a senior management talent that Ge Liqin and Robert Eiger dug from Hasbro. When Ge Liqin reported to Cang Yaozu, she said that Echobay was poaching Meg Whitman, but she refused. Cang Yaozu thought for a long time before remembering that Echobay later changed its name, called eBay, which was the auction e-commerce giant company.

While thinking of eBay, Cang Yaozu also remembered Meg Whitman's resume. Meg, Melissa and Sheryl graduated from Harvard Business School. They are two real seniors who have worked at Disney and Hasbro.

If eBay is poached this time, she will spend 10 years leading eBay from a small company with an annual income of only a few million dollars to an online auction giant with a profit of billions of dollars. This is naturally another strong woman.

Meg Whitman is from Long Island, New York, like Robert Iger. Universal Pictures has a close relationship with Hasbro. Now Universal Pictures is Hasbro's largest shareholder, holding more than 45%, so Robert Iger is the best choice for the customer, and Robert Iger also completed this task well. Hasbro directly released it, and his first CEO officially took office.

Meg Whitman was also very interested in MP3. Cang Yaozu talked to her about planning for this website. First, it was to make the website flow and increase the sales of MP3 players. Then it was to establish music websites in various countries, launch websites in different languages, and promote local operations. Sign contracts for more local record companies, create new music idols, hold annual music festivals, benchmark against Grammys, promote the website to be listed on Nasdaq, turn on the music upload function at the appropriate time, start signing contracts with folk singers, and share sales with folk singers, which ignites the market in one fell swoop.

Meg Whitman was very satisfied with the blueprint of Cang Yaozu's plan for MP3 network, and this work was also very challenging. She also put forward her own ideas, strived to build her own ecosystem of the website, and regard localization as the most important thing. At the same time, the company will establish a legal department and work with five major music companies to combat the problem of online piracy of music.

Meg Whitman knew Ge Liqin, and Cang Yaozu asked her to hand over these legal issues to the law firm led by Ge Liqin to handle them. She could initiate lawsuits with music piracy websites at any time, so that she could make her famous and kill two birds with one stone. Meg Whitman's focus was actually to lead the company to go public on Nasdaq. The listing time was before December 1998, less than a year and a half, and the time was still very tight.

On August 25, 1997, the two websites were launched on the same day. On the same day, icq released a new version, adding two buttons to the software panel. IQ users can directly use the icq account or hotmail email to log in to the MP3 and PayPal websites. Melissa, Meg and Sherill, three alumni who graduated from Harbin Business began to join forces to stir up the situation. IQ's huge user resources began to divert traffic to these two new websites.

On September 1, 1997, MP3 announced that its sales volume in the last seven days in August exceeded US$20 million. On the same day, icq announced that it would obtain 5% of the shares of MP3 and PayPal each for the same price of 100 million US dollars. At the same time, icq announced that it had reached a strategic partnership with Hotmail, and hotmail will officially start its listing.

On that day, the stock price of icq briefly reached a high price of US$10, and the market value of icq also reached US$7 billion. There are investors' enthusiasm for Internet shares, the public's recognition of icq's leading instant messaging companies, and of course some market-oriented speculation by Cang Yaozu's team. He is very dissatisfied with the low market value of icq. Of course, he has to take advantage of the low stock price to attract some chips and will definitely not lose money. Just treat it as buying shares on a dip and increasing his holdings.

The closing price of icq on that day was US$9.83, with a market value of less than US$7 billion, but the difference was not much. The online revenue of MP3 website hit a new high, exceeding US$5 million in a single day. Of course, these users were all drawn through icq, and these online transactions were also completed through PayPal, and the prototype of an ecosystem is gradually forming around icq.

It was not founded to become a supporting company for IQ. It is now the only Internet export of the five major record companies, and it is also the official music download platform for MP3 players. As the website will become more and more powerful, when its music sales share reaches a certain proportion of the five major record companies, it will be very difficult for the five major record companies to leave her and start a new business.

To build such a platform, many factors need to be considered. First, the company needs to have Internet genes, and then there is a large amount of music network copyrights. This is why Cang Yaozu insists on signing exclusive licensing agreements with several record companies and giving advance payments, and also asking for a 20-fold penalty.

Then there is the development of programs, the establishment of branches in various countries, the development and operation of multilingual version clients and websites, the collection of music copyrights of small and medium-sized record companies, and then the drainage of icq. These conditions are all indispensable, and ordinary companies cannot enjoy this treatment.

Finally, it is the combination of hardware. MP3 player is a very critical thing. Cang Yaozu, the patent layout of MP3 player, has been done long ago. If you want to break through here, it will not be possible to complete in a year or two.

The Iron Triangle MP3 player uses a very wear-resistant alloy case, and the internal chip is a control chip and decoding chip of the RISC-V architecture. The battery uses a lithium iron phosphate battery cell with a size of No. 5 battery. The nominal value is 600 mAh. This MP3 player can basically charge once a day.

There is only one brand of MP3 on the market. Toshiba, as the closest partner of Shengdie Semiconductor, has also obtained the production license of MP3. Although Shanyao Technology's MP3 patent has not yet been released, after the MP3 patent application was submitted, Cang Yaozu asked Ge Liqin to announce these patents in advance. Now these patents are in a temporary protection period.

Toshiba's MP3 is also about to be launched, and Toshiba will buy and download music on the Toshiba platform. Toshiba has no idea of ​​getting involved in online music, and has no problem with the complete set of MP3 players provided by MP3.com, so he agreed directly.

Of course, Toshiba's MP3 is not an Iron Triangle. Kurao Yuzu has applied for appearance patents for the Iron Triangle and various IPOD players that have not yet appeared. Shengdian and Toshiba are jointly developing micro-hard disk technology. When the micro-hard disk technology is mature, square IPOD will also be put on the agenda. Well, the trademarks of iPhone, iPad, IPOD, and iOS have also been applied for. Taking the Apple path makes Apple have no way to go, and the rebirth is so willful.

Cang Yaozu actually wanted to acquire Apple as a whole, so he has been buying Apple shares for a long time, using several different institutions or funds, and now he has held a lot of Apple shares. So even if Jobs does not allow Apple to be sold, it still rises, Cang Yaozu can still get a share. This is also a preparatory plan for Cang Yaozu, and perhaps it is also a reflection of his lack of confidence. After all, Jobs cannot judge it with common sense.

Both MP3.com and PayPal have selected CEOs and have successfully launched. At the beginning of the game, IQ helped these two companies and had to walk the road ahead by itself. The development direction of MP3.com Cang Yaozu pointed out almost the same. PayPal now only has one user, MP3. The next step in PayPal's job is to connect to Netflix.

MP3.com is a core enterprise of Cang Yaozu's Internet Entertainment, with a similar status as Netflix. PayPal is the core fulcrum website for Cang Yaozu to enter the Internet payment and Internet finance industries. Cang Yaozu has created an Internet enterprise cluster, where icq companies can play the most critical role in incubation and traffic diversion. These website groups are both mutually promoting and different, and have their own development directions. In the future, this website cluster will become an important cornerstone for Cang Yaozu's Internet empire.

Since eBay has emerged, Cang Yaozu also asked Melissa to negotiate with eBay company. Whether it is a acquisition or investment, it is okay for them to invest. It is necessary to allow eBay and PayPal to reach a strategic cooperation. Of course, if they really don’t want to, PayPal doesn’t have to compromise. A great company must have its own temper.

There is also Amazon. Although it is a competitor, Melissa also has many Amazon shares and can cooperate with them. As for whether it can be successful, it depends on how it is discussed. These are all icing on the cake. The key is to develop yourself. Now with IQ traffic diversion, and with the support of four major platforms such as MP3, Netflix, Amazon and eBay, it is difficult for PayPal to remember.

As for competitors, there must be some, but PayPal has been developed for more than half a year after all, and all functions have been carefully sorted out by Cang Yaozu, so the user experience is still very good.

Cang Yaozu also found several genius programmers to strengthen PayPal's security module under the remote guidance of Master Bella. I believe that these advantages cannot be easily eased by those latecomers. They are also online payment platforms, and later they were integrated into PayPal. What is going on in this life is still hard to say now, competition is everywhere, if it is unavoidable, then come on.

August ends and September arrives. The summer vacation that was running around finally ends. Cang Yaozu also became a sophomore, but he still did not reply to Yanyou's report, and still did not stop his running around, and was still wandering around the world.

Now that Kuang Yaozu is in Italy, Maserati's first batch of Cayenne SUVs have officially been launched. The first one to deliver the 20 specially customized bulletproof versions of Cayenne.

Ginie Erkan, who has the advantage of landlords, first ran away to pick out a champagne-colored car, Monica drove away a red car, and then Cang Yaozu drove a yellow Cayenne to find Sophie.

Not to mention, the car's return rate is still very high. Now "Under the Sun in Tuscany" has been filmed and is undergoing post-production. Sophie is also busy with work, and she is learning some of the post-production links that directors should master.

i Company has already taken over. As a small shareholder, Ginny holds 15% of the shares. She has put a lot of effort into it and i hires a professional CEO to manage the company.

The Coach company that Sophie wants, namely Coach in New York, Cang Yaozu also obtained most of the shares through Edgar Jr., and subsequent negotiations are still in progress.

In order to acquire the remaining shares, Cang Yaozu promised Coach's parent company that if they want to enter China, the supermarket group under his name can provide some help, and Coach's parent company finally let go.

The luxury goods industry may not have too much technical content. The most important thing is those brands. The history, style and reputation of those brands are very rare, and it is difficult to build it in a short period of time. Therefore, Cang Yaozu is not opposed to buying these brands, nor does he think it is a waste of money. Anyway, when you really need to use money, these assets can be mortgaged.

After purchasing these high-end luxury brands, Cang Yaozu was very concerned about the operation of these brands, so he naturally would not give them all to his women. After all, they are not professional business talents. If they mess up these brands, it would be a pity.

Cang Yaozu's women are just standing at the front desk, and they are more of the role of an image spokesperson. Cang Yaozu personally did not appear on the list of those shareholders. They all appeared in institutional shareholders such as trust funds. These are actually small means of concealing people. Although they can't hide them from those distinguished people from big families, there is no definite evidence. What Cang Yaozu wanted to hide was just the general public.

In addition to the luxury goods such as bags, cosmetics, luxury cars and watches that women like, Cang Yaozu also has a special liking for investment in wine because of his ownership of Sigram Wine Company. He will not talk about Margot Winery in Bordeaux, and Hongyan Rongzhuang has always been coveting it. Now he just lacks the opportunity to intervene.

There are also many wineries that Cang Yaozu likes in Tuscany, and he has commissioned Cecchigoli to help him acquire two wineries, but the difficulty is also not small. The most famous ones in Tuscany are Sanguito, Antinori Family Winery, Banfi Winery, Onaya Winery and Contucci Winery, etc. This is a famous production area of ​​Italian wine.

Among them, the Antinori family is a very important figure, and several wineries have close relationships with them. Antinori family wineries have been passed down for more than 20 generations in the form of a family, and acquisition is almost impossible, but cooperation is no problem. If Cang Yaozu wants to gain a foothold in Tuscany, then the Antinori family can never get around. Since it can't get around, it's better to be friendly with the cocktail party.

Cang Yaozu's Sigram Wine Industry Company is not a small role, and there are still many places to cooperate with. Besides, the Marquis of Pierre Antinori of the Antinori family is no longer young. Cang Yaozu believes that he can think of some solutions to deal with these elderly people.

This year's summer in Tuscany is hot and long, with plenty of sunshine and high ripening grapes. This year is very great for the Tuscan region, just as great as in 1982 for the Bordeaux region. Therefore, if you want to acquire a few wineries, it is the best time. Even if you spend a higher price, Cang Yaozu will do whatever he wants.

At the beginning, the Bronfman family forced Cang Yaozu to Cang Yaozu, but after receiving it, Cang Yaozu felt that the profits in the planting and brewing industries were indeed not high. It is precisely because of the low profits that this industry attaches great importance to the background, so it no longer has the impetuousness of the Internet industry. It can greatly eliminate the nouveau riche atmosphere that Cang Yaozu has from time to time. It is also a very artistic industry, well, especially the red wine.

As the birthplace of the Renaissance, Tuscany seems to be more intense. Sophie likes to stay here very much, and at least this preference is more than staying in Milan. The post-production editing and production of "Under the Tuscan Sun" was completed in Florence.

After several months, Sophie, who completed a film, became much darker and healthier, and her mental state looked very good.

It seems that the Tuscany region is quite suitable for her, too, there are many wineries here. With her reputation, I guess there are good red wines to taste everywhere I go.

A small separation is better than a newlywed, but it cannot be too much. After all, Cang Yaozu is still following a mother-in-law. Chu Hongxiu and Lu Chuqing and his daughter also came to Italy and Florence, the Renaissance capital.

This is the first time Sophie has seen Lu Chuqing. Their relationship is a bit weird. After all, the age gap is there. On the contrary, Chu Hongxiu and Sophie get along better. Chu Hongxiu looks 10 years older than Sophie. Both of them are mature and elegant, while Lu Chuqing is much more lively.

Sophie was very familiar with Florence. She took a few days to accompany Cang Yaozu, Lu Chuqing, Chu Hongxiu and others to leisurely tour the city. It is said that it is a travel, but it is actually more like wandering around, exploring those inconspicuous but quite exquisite small attractions.

Cang Yaozu also accompanied a few girls to visit the city. Cecchigoli had not yet negotiated with the Antinori family. After all, the wine industry is the foundation of their family. I really don’t want to introduce too ambitious companies and shareholders to enter this industry, so it’s not time for Cang Yaozu to come forward.

Cang Yaozu naturally knew that the acquisition of such assets was incomparable to the acquisition of the Internet industry, and it was certain that the negotiation cycle was slow and the time was slow. Especially for the Antinori family, stable and lasting development was their goal.

The wine industry needs to be passed down for hundreds of years, it takes time to accumulate the foundation, and it must be managed steadily, and there is no need to be a little impetuous. There is no two bottles of the same wine in the world, and every bottle of red wine has a soul.

Unlike the Internet industry, it is normal to quickly cash out financing and investment in the IT industry. Fund turnover is very fast, and there are high risks and high profits and quick turnover. Such industry characteristics will inevitably breed a sense of impetuousness.
Chapter completed!