At this time, the merchants in Chinatown were moving, and the price Chen Shi gave was really good, and the rental subsidy Chen Shi was given in place.

Most people have long wanted to sell it, but this is not in China. There is no demolition or anything else, so they can rent it if they can't buy it. This is Chen Shi's strategy, and the lease period is longer.

In short, it must be convenient for unified management planning, otherwise it will not be able to proceed.

Many overseas Chinese are famous for their homes, without the cohesion of the country, let alone the unsung heroes and unity, so Chen Shi was also afraid of such a situation.

He went there in the form of company investment, and brought a team of nearly a thousand people to complete the work sign. Someone else would come here later. This acquisition was made of real money, so the United States is very happy to welcome Chen Shi.

If you can give Chen Shi a green light, you can give Chen Shi a green light. Moreover, Chen Shi is not entering the core industry of the United States, but some catering and so on.

Chen Shi walked on the street and swept around. The houses had to be renovated first, with some colorful lights on all roofs, just like some ancient towns in China, which looked brightly lit at night.

We also need to introduce some ancient tricks. Our ancient tricks cannot be learned by foreigners, and traditional skills must be displayed, such as clay man making, painting sugar paintings, etc.

Including the display of ancient musical instruments and ethnic dances, they should be concentrated in one area to display rather than to perform scattered performances.

Chen Shi was thinking about how to build a competitive Chinatown, and how to promote it.

This requires certain planning. The wine is not afraid of deep alleys. This sentence seems to make sense, but in fact, if an unknown wine is in the alley, then no one may drink it in his life.

Many Michelin restaurants are in hidden places, but they have specific customers to consume and continue to promote.

There is no need to promote only a mature business circle. It is accumulating that someone has already promoted and accumulated in the early stage. In the later stage, it depends entirely on their own quality and service, but the rent cannot be cheap.

If a business circle is very prosperous, the rent will be transferred back to the money for buying a house in three years, because even if a store is 10 million, someone will rent it. The one who rents it is not a fool, and it can guarantee profitability.

A mature business district, especially in first-tier cities, brings very large economic income.

"Do you know why we have never had any major catering brands that can gain a foothold in the international market?" Chen Shi said.

The girl thought for a while and said, "Is it an operation promotion?"

Chen Shi shook his head and said, "No, it's not factory-based and unified. Our catering relies on chefs, one chef and one taste. If the chef is not there, the store will be half cold.

In the end, many bosses and families became chefs to make their own products, but they still couldn’t do a chain. Most of the domestic chains are hot pot, so why do they make hot pot?

The base ingredients have the same taste, that is, put things in, the taste is either neither spicy or spicy, but this chain cannot be pushed out, just like many foreign foods are difficult to promote in China.

For example, the curry rice and other things on Ah San are particularly fond of, but they don’t like it in other places. They should adapt to the taste preferences of each region, and the taste must always be consistent.

The most important thing is to ensure the update speed. When you go to some European and American fast food restaurants, do you know how these big brands are made in other countries and regions?

For example, when they entered China in the early days, a set meal would give away a lot of food, all of which were small portions, and then there was a price list, which were separate small portions, medium portions and large portions.

Of course, there were many varieties that were first launched, all of which were forty or fifty, and in the end only about eleven or two were left. This part is a taste that everyone likes more. If you don’t like, you will not listen to it and eliminate it.

Products that are updated regularly are also selected from these eleven or two selected flavors, because these are the flavors that customers have screened for you.

For example, ice cream, the sweetness in Europe and the United States is too sweet, and Asia will not get used to it. There are also McDonald's and KFC. Our domestic ones are definitely better than those in Europe and the United States.

Because there are fewer varieties of KFC and McDonald's in Europe and the United States, most of them are beef burgers and fried chicken.

Because everyone in China has a tricky taste and eat too much delicious food, it forces McDonald's and KFC to make better taste than 50% of restaurants.

Pizza Hut and Starbucks, foreign services are not as good as domestic, and they are much different. This is adaptation.

These chain brands can turn products in our country into new products directly in Europe and the United States, completing the complementary process.

First of all, what we need to do is to make the taste unified? Then we need to find food OEM factories in China. These are easier to find, and secondly, products.

What kind of product do we want? Roujiamo can be made into semi-finished products, just put it in freezer, take it out and heat it for two or three minutes to eat.

The second is cold peel, cold noodles, ice noodles, fried chestnuts, etc. You must pack them and leave. The biggest difference here and in China is that the land is sparsely populated.

Most people drive for a few kilometers or more than ten kilometers to reach a place to eat. They like to pack it and go home to eat, and they must ensure that they can still eat in the evening or in the morning.

There is basically no one here to go to the evening, so I stay at home and have something for party food.

The food we like to eat is suitable here. Haven’t you noticed that most chain restaurants, especially global, have few soupy foods in Europe and the United States?

Because the soup should be eaten in time, and it is easy to scatter when packed, the drinks must be separated, otherwise they will be mixed together and will easily become odorless.

Even the ramen of R-books has not been popularized in Europe and the United States. Their ramen marketing has been very successful, but it still has not opened up the European and American markets.

Also, people here basically drink cold water, few people drink hot water, and most of them like to drink ice, so our drinks can be turned into sour plum soup and herbal tea."

The girl nodded. She was so knowledgeable here. She thought that all foreigners loved Chinese food and could like any kind of food.

"So why are you renting these storefronts?" the girl said curiously again.

"We also take good food and dine-in. It is relatively high-end. It must be made according to the tastes of the people here, and it also sells clothing, cars, and everything related to our country. Don't sell it well in every store, but let foreigners know what we belong to.

The key step here is to start with roadside stalls. Remember, roadside stalls seem to be the cheapest, but they are the most difficult. There are many people involved in roadside stalls.

Moreover, there are a large number of people every day, and there are various types of people. As long as we can build roadside stalls, we can use roadside stalls as a promotion channel."

The girl thoughtfully said, "I seem to understand what you mean. She has made the public accustomed to eating some food from street stalls, and then put the food directly into the restaurant we want to open, similar to the Merxican chicken rolls, and many fast food restaurants also have it in the Western restaurants of the European restaurants, as well as the fried chicken and fried chicken chops from the roadside."

"That's right, that's the reason, it needs to be changed slowly, so I said this time that money is not afraid of spending, it will be rewarded if it has to be spent, and it will not be effective in the short term.

America is known as a beacon, and most countries around the world like to learn about the trendy culture here. As long as we change it, we don’t have any business to do.

It probably takes half a year to complete the renovation. You can go back to school and leave some cars for me. I have other things to do."

The girl drove Chen Shi to her residence. Chen Shi changed into a car and drove to a suburb. This place used to be a Chinese school, but it was closed due to poor management.

During the Millennium, many Chinese people wanted to do Chen Shi's business, usually starting from schools and private universities, but later they found that they could not afford to lose money, so they closed the sale.

Chen Shi spent 360 million US dollars to get it. The place was large enough, the facilities were complete, and the decoration was very good, but he just couldn't recruit students.

The Chinese who came to invest in the first place probably wanted to make the school more grand and noble and elegant, but things went against their wishes.

Chen Shi was wondering what this name was? Axiang Technical College?

It takes three days for the staff to come one after another. Chen Shi first arranged a group of people to come to the school to buy a house, and another group of people were preparing to set up a stall.

He placed the school gate key in a hidden corner and sent a message to the person who came over, telling the other party where the key was hidden.

Drive straight to the center of Luoshanji. The cities that the United States can call out are Luoshanji and Niu Yue. The most famous ones must be Luoshanji and New York. As for Houston, you have to thank Yao Da for making him famous. Otherwise, how many Chinese people would know about this city.

Luoshanji is famous just like the flower capital in China, it is the entertainment capital, New York is the gathering place for financial players, Luoshanji is the place where financial players will come to make money.

Most rich people actually don’t go to Las Vegas to play. Most of the people who go to Las Vegas are rich people who are naturally good at gambling and poor people who want to get rich overnight.

If you want to play, then most people will come to Luoshanji. There are a lot of fun here, including the trendy style that young people like, and there are also trendy streets here.

Most Chinese people in the last century went to San Francisco to go to the United States. Chinese people in the new era were basically in the process of falling into the world. To put it bluntly, the Chinese people were rich, and they were basically rich second generations. They could be said to be studying abroad or studying abroad.

Of course, there is another reason that there is a basketball team in this city that attracts basketball fans from all over the world, and the annual attendance rate of the Purple and Gold Dynasty is very high.

The ticket price of MBA is based on the team's popularity and popularity. The cheapest team tickets are 7 or 8 US dollars apiece, such as the Zijin Dynasty in the fallen rooster, 200 US dollars apiece, and 7 or 800 US dollars apiece. This is still an ordinary regular season event.

If it is a popular event, it is the cheapest price of 400 US dollars per ticket, and the playoffs and finals are even more expensive. The seats in the front row have been sold for over 100,000 US dollars per ticket.

Chen Shi was considering how to maximize profits, such as asking Lingshi Palace to sponsor the Purple Gold Dynasty. Many domestic sports brands like to sponsor some international events and foreign competitions. For nothing else, they are really cost-effective and rewarding quickly. For example, when Hongxing Erke made his fortune back then.

All major events were sponsored by Anta and Li Ning, but no one sponsored tennis because the attention of tennis was not high at that time, Hongxing Erke sponsored all tennis events, but he bet right.

The most important point is that the audience of tennis events back then were male audiences, and the spokesperson Hongxing Erke was also a deviant player. At that time, the spokespersons of all brands were handsome men and beautiful women. In summary, they had a good image and temperament.

Hongxing Erke chose Brother Xiaochun at that time. Brother Shanji was confused at that time and asked if it was me? Because his image back then was actually confused with the gangster, he didn't expect to bet right again.

Chen Shi knew that the focus of basketball in the future was higher than that in the United States, because the most concerned sports in the United States were still rugby, but basketball was very popular in China.

How to invest is a technical job. This business opportunity is nothing more than signing a player to endorse or buying a team that is losing money.

Teams like Luoshanji Zijin Dynasty, don’t even think about it. They are not something that can be bought for hundreds of millions or billions, but there is another team that has been losing money continuously. Luoshanji has two teams, but everyone seems to only remember the Zijin Dynasty but not the other team.

Chen Shi has plans and is planning to acquire a team first. Taking advantage of the low price now, which team may still have a trend of returning to the future.

When you come to the city center, it is as crowded as the city center of other large cities, and even more people.

The United States has said before that housing prices in urban areas are too high and property taxes are also high. Most people live in suburbs and towns. Similar to people in some towns in China who drive to eat, drink and have fun in the city. There is no car here and basically no living.

Those who are finally unable to drive will definitely purchase crazily, ensuring food and other daily necessities for a week or even a month. Therefore, the business of supermarkets here is very good, and the main shopping is concentrated in one section. A city here may be twice as large as a city in China.

But the population is only one-third of that of domestic cities. By doing this, you will know why the business sector is concentrated in a few areas, because it will cause too much development and loss.

The roadside stall business is also very popular. People living in urban areas buy some on the way every day. In addition, the urban areas of the United States are mostly apartment buildings, which are dozens of floors high. Everyone lives together. Like the domestic one, three bedrooms and one living room is enough to buy a two-story villa in the suburbs, but many people still live here instead of the suburbs.

The reason is very simple, life is convenient, and the same is true for R. The developed countries are actually in this situation. Just like everyone says that domestic housing prices are very expensive, but there are only a few developed areas in the expensive areas, because medical care, education, entertainment, technology, talents, employment opportunities, etc. are the best concentration points there.

Everyone wants to go. Once people gather, it is not that land resources are scarce, and housing prices are impossible to rise.

Chen Shi looked around and saw that there were too many small vendors in Mercier, basically all the streets were made of small carts, and some were modified carts. All of them were bought with food that was packed and left.

I caught up with Luoshanji's 626 Night Market tonight, which is only four times a year, one time for about three or four days.

This is also the largest night market in the United States, which brings together snacks from all over the world. It is also called the 626 Chinese Night Market. Because only at this time, most Chinese people will come to make money by setting up stalls because they pay the stall fee here, which is very safe.

For example, domestic circles and other places are all here, and it is more like a market in domestic townships, hurry up.

It is certain that Americans can eat spicy food, otherwise Mercier snacks would not be sold as well, because Mercier people like to add chili peppers very much, or were forced to accept this taste and finally adapted.

However, it is best not to have soup and water for this kind of spicy food. They can't stand it, and it is a spicy food that is not very exciting. Just like the chili powder on fried chicken, it's just a little spicy.

Also, most people come to go shopping, and they do, they like to eat while walking and throw garbage everywhere, not like some bloggers brag about it.

Chen Shi stood on the street and looked around. His first goal was to stir-fried chestnuts. This taste was moderate and suitable for everyone to eat. Then there were peanuts of all kinds of flavors. Americans like to drink some peanuts with wine. That was a perfect match, so let’s get a dry goods stall.

Then there are pancakes, which can replace burritos, which tastes much better than burritos, and then tremella porridge, sweetness, sweetness is always the favorite and most indispensable for older girls.

Prepare to start drying! Let the whole people know that peanuts can be served on the table or eaten while walking, creamy peanuts, five-spice peanuts, spicy peanuts, fried peanuts...
Chapter completed!