"Then do we need to lower the price, too?" Tuantuan frowned slightly.

"Brother, I think lowering the price seems not a good idea, because the price we set was not high at the beginning. This price was concluded by the conclusion that everyone could accept it after asking the aunt at the station and Aunt Yuxin."

"If we lower our own prices because other children set lower prices, if other children continue to lower prices, wouldn't we be very passive and would have to lower the prices?"

Lele thought what his sister said was reasonable, "Tuantuan, you are right, but if the price is not reduced, others will definitely choose a lower-priced errand service. Will we not be able to receive the order?"

Tuantuan didn't say anything, and there seemed to be no way out.

The two children have encountered a major crisis for the first time since starting their business.

Finally, Tuantuan decided to ask her parents for advice and see if there was any good solution for her parents.

Su Chen and Yan Bingxue were both in the owners' group and discovered this problem during the day.

But this was expected for both of them.

Tuantuan and Lele proposed the first errand service last week, and this incident earned more than 1,000 yuan in two days. Once such a profitable industry emerges, other competitors will soon enter the industry.

In addition, this is in the community, with many children and parents happy to see it, so it was something Su Chen and Yan Bingxue had long expected.

Faced with the confusion of his son and daughter, Yan Bingxue asked: "Tuantuan, in the market relationship, once a competitor appears, the best way is to show your unique advantages to the customers."

"Tuantuanle, what do you think is your greatest advantage?"

Seeing the two little guys falling into deep thought, Yan Bingxue continued: "Mom thinks that what Tuantuan just said is very correct. In this situation, if you two lower the price to gain an advantage, it will only make you feel passive. An excellent manager will definitely not be able to gain a share in the market by reducing the price."

"So you two should think about it carefully. Apart from the price, what is your biggest advantage among all competitors."

Tuantuan and Lele began to think about this issue seriously.

Tuantuan said first: "Mom, I think the advantage of my brother and I are that we are more cute~"

After the little guy said that, his face couldn't help but turn red.

I seem to feel a little embarrassed to praise me like this.

Yan Bingxue smiled and said seriously: "This is one of your advantages. Have you noticed that last week, the customers you served were posted in the owner group, and many of them praised you for being cute. This proves that your appearance and service attitude made everyone very satisfied. This is also your advantage, but this is not enough. Think about it again."

Lele thought carefully for a while and said, "Mom, I think my sister's car and I have an advantage. When we went to the inn to get the express delivery today, we found that other children were carrying a big bag and carrying all the express delivery on their bodies. Some children also rode bicycles, but once there were too many express delivery, they could not take it and could only deliver it in batches. However, my sister and I could load a lot of express delivery at a time, and the same express delivery could be delivered at one time, so I think this is our advantage."

Yan Bingxue nodded, "Yes, the delivery method of you two is more fully prepared than other children. And with the experience of last week, your delivery is obviously more considerate than other children. This is why there are so many competitors today, but there are still many people willing to choose you."

"But this is not enough, because other children may soon find their own problems. At that time, they will also use toy cars to transport them, or choose other methods. At that time, the means of transportation will no longer be the unique advantage of you two."

"You must remember that if you want to be at the upper hand in a competitive relationship, you must give full play to your unique advantages, which others cannot do. Only in this way can you attract more target customers." Su Chen reminded from the side.

With the prompt from my father, Tuantuan and Lele fell into a new round of meditation.

In summarizing the three-day errand service, what advantages do they have are that other children cannot do?

Finally, the two little guys summarized a few points, wrote them down in a small notebook, and went to discuss with their parents.

"Mom and Dad, my brother and I have just discussed it. We think our advantage is that we are the first person to discover errands. And the first person to advertise in the group was that we didn't have other children to do errands with us last week. At that time, we took a lot of courage and met many customers, and most of these customers chose us this week."

Seeing that the two little guys realized this, Su Chen nodded with relief, "Yes, Tuantuan and Lele, this is the biggest advantage for you two now, because you are the first to leave an impression on everyone. What you have to do now is to give full play to your own advantages and work hard to create a brand impression for everyone, so that you can distinguish you from other errand runners and let more customers choose you."

After hearing the analysis of his parents, Tuantuan and Lele were immediately inspired. The two little guys worked hard for a day, but they were still tireless at night, trying hard to find ways to improve their errand service brand.

Regarding what a brand is, Tuantuan learned a lot in her interest class. She felt that the billboard her father made for her was one of them.

In addition, Tuantuan and Lele also discussed other solutions that night, such as reaching cooperation with the station and putting their billboards together. The station had previously left their WeChat QR code, and now adding a promotional billboard, more people will know about their errands service.

In addition, the inspiration of Tuantuan and Lele's milk tea shop, the preferential system for members to be discounted by 5 or 1 off without reducing the price. That is, if there are more than five express delivery, you can get one for every five of them, but the premise is that you need to become a member, you need to register information and add Tuantuan and Lele's WeChat.

In this way, they can better understand the customers in their hands. In terms of service, Tuantuan and Lele also proposed smiling services, and they will show their cute side every time they deliver express delivery or takeaway.
Chapter completed!