Chapter 190 Four rich businesswomen 43
Chapter 190 Four Rich Women Businessmen 43
When Li Lingjing came to the mountain again, Shi Xianyu and Ning Yuan and Xue Ding played poker together.
The three of them were fighting in anger, but Li Lingjing didn't disturb her. She stood by and watched the battle silently. After watching for a few rounds, she almost understood the rules.
The first thing I thought in my mind was that the gameplay of this card could be popularized in Wangyou Pavilion, and Wangyou Pavilion is to be at the forefront of fashion.
Then I thought of those imitations and followers like mushrooms after a rain, and I couldn't help but feel a little discouraged.
There is no so-called copyright these days. She can't stop those people from imitating and learning. In fact, it's nothing to be learned. She just feels anxious - if Shi Xianyu's novel ideas are gone, what exactly should she rely on to retain customers?
She made a lot of money, she met many powerful people, and her business was getting bigger and bigger at an extremely fast speed, but now she still felt empty when she looked at her hands.
It seemed as if everything she had obtained could disappear at any time.
Or it was taken away by those imitators.
Too uneasy.
It is not unreasonable for later generations to come. When she mocks imitators like the little tail following her, she must always be wary of whether the other party will do better than her.
Li Lingjing was full of thoughts, and before he knew it, the game here was over. Shi Xianyu put down the card and asked her: "Do you want to play?"
Li Lingjing shook her head.
Shi Xianyu asked again: "Are you worried about it?"
Li Lingjing still shook her head, but after a moment, she nodded again.
Xue Ding, who was standing beside him, couldn't help but raise his eyebrows, "Is there any or no?"
Ning Yuan said gently: "I guess I encountered difficulties in business. Let's go out for a walk and leave them both talking."
Ning Yuan slowly stood up, and Xue Ding bowed and helped him out.
The autumn sun was warm and the breeze was blowing. There were reclining chairs brought by Shi Xianyu in the yard. However, he had just been playing cards for a long time, so he didn't want to sit anymore. He stepped out of the yard and went for a walk outside.
As soon as he came out, nearby secret guards also evacuated the yard and followed him.
Xue Ding was with Ning Yuan, his face was particularly depressed. Now the yard is becoming more and more disgusting. In the past, he allowed the Taoist priests next door to visit him at will, but now it is even more outrageous. When the two of them chat, their prince still has to make room for others.
What is this?
"The weather is good today." Ning Yuan was in a happy mood and enjoyed the scenery of the mountains. "It's just right for a walk."
Xue Dingyan insincerely agreed: "Yes, it's just right."
…………
In the room, Li Lingjing told Shi Xianyu about her troubles. The business in Wangyou Pavilion is getting better and better, but correspondingly, more and more imitators are also increasing. She wants to know if there is a way to solve her troubles in marketing theory.
Shi Xianyu was entertained.
"You're too fast," she was overjoyed. "It's time to develop customer loyalty so quickly."
"Customer...loyalty?" Li Lingjing thought, and nodded involuntarily. She hoped that customers would only recognize the signature Wangyouge and not go to other competitors' stores. The word loyalty can be said to be quite accurate.
"How to develop loyalty?" Li Lingjing humbly asked for advice.
Shi Xianyu smiled and shook his head, "Reserving the results of war is often more difficult than fighting directly. Maintaining customer loyalty is a compulsory course for every businessman in his life. Lingjing, I have nothing to teach you."
Li Lingjing looked confused. She felt that she had just learned, so why was it over?
Shi Xianyu couldn't help but feel a little funny when she saw her dazed. This girl was so clever when she started her business, but sometimes she would look stupid when she was serious.
"If you really don't know what to do, you might as well think from the customer's perspective." Shi Xianyu reminded her.
"The guest's angle..." Li Lingjing frowned, "If I were a guest, would I come to Baihua Street, should I go to Wangyou Pavilion or Wanxianglou..."
She pursed her lips and looked at Shi Xianyu in embarrassment, "It's so difficult, Taoist priest, I'm not a man. These things are always considered by Yao Niang. She understands men more than me."
"No." Shi Xianyu said with a smile, "Yao Niang only knows men who visit brothels because she has only come into contact with such people. If you can't think of what customers like and what they need, it's better to try a questionnaire, write down your questions, and distribute them to different groups of people, let everyone answer your questions, and finally collect them to see the final answer."
Li Lingjing was confused, "But Taoist Master, didn't you say before that it is better to create customer needs than to meet customer needs?"
"That's right. For example, before the bowling alley appears, if you ask the guest to answer what you like to play, he will definitely not answer your bowling, so the questionnaire can only be an auxiliary." Shi Xianyu said patiently, "If you are confused, you can't even decide what questions you should write in the questionnaire."
Li Lingjing sighed and said slowly: "I am indeed a little confused now... the environment, wine, food, singing and dancing, and services in Wangyou Pavilion have reached the extreme. I dare say that it is definitely better than Wanxianglou, but because the girls in Wanxianglou can... be able to pick up customers, their business is better than us..."
"It may not be better than us." Shi Xianyu thought for a while, "The customer base is different. Wangyou Pavilion is more high-end, and the customer base it faces is indeed narrower. It may seem that Wangyou Pavilion is not as popular as Wanxianglou, but the average customer price should be higher than that there, right?"
"It's higher." Li Lingjing bit her lower lip and twisted her fingers together, "But...I don't know what to say, I just think...Why is this happening? Now, then...In the future..."
Maybe she was confused and she didn't express her meaning.
But Shi Xianyu understood vaguely and looked at Li Lingjing carefully, "Are you worried that Wanxianglou snatched some customers? Will the rest be taken away in the future?"
Li Lingjing looked up at Shi Xianyu, "Can you do it?"
"I have no idea……"
Shi Xianyu thought and said slowly, "But I think there must be something unique about Wangyou Pavilion, but we haven't discovered it yet..."
“Is it a unique place…”
"Well, it cannot be imitated. No matter how those people outside learn, they cannot learn anything."
Li Lingjing fell into deep thought.
Shi Xianyu looked at her quietly.
After a while, Shi Xianyu whispered: "Ling Jing, do you still remember when we first met?"
Li Lingjing was slightly stunned and looked up at her, "Remember, thanks to the Taoist priest's medicine, I was able to survive."
"I told you at that time that no matter what you want to do, I will help you, but I will only help you one thing. Later, you decided to open the Wangyou Pavilion." Shi Xianyu smiled at her, "Ling Jing, you have succeeded, I can no longer help you."
Li Lingjing looked at her in a daze, "Master, are you... leaving?"
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Chapter completed!