288 The Soul Ferry of the Internet
The film "Soul Ferry" on Earth was filmed very shoddy, and the special effects were even more fake.
However, this low-cost online drama became the top online drama king at that time, bringing terrifying traffic to A Qiyi, and also allowed this video website to lead the way and kill all other peers, successfully reaching the top.
The arrival of the post-traffic era is so incredible.
An online drama can rank video websites with assets of tens of billions and nearly 100 billion, and drive the market of customer base.
Honggao, who offended Wei Xun, lost such precious wealth.
Not only is it lost, Wei Xun also plans to use "Soul Ferry" as a weapon to attack Honggao and carry a "membership-based" bullet.
Because the medals are sufficiently funded, the special effects for "Soul Ferry" are also very attentive, which is much better than the original version on Earth.
In early November, when Honggao Video launched "The Immortal Palace", Honggao pushed out "Soul Ferry" on the way.
Last time, because the film purchasing manager Cai Zhiwei was not optimistic about "The Man of Duckling", he did not promote it much after it was launched at will. Unexpectedly, "The Man of Duckling" was popular all over the Internet in the end.
Therefore, this time, Jutong Video attaches great importance to "Soul Ferry" and will be promoted in various ways on the day it was launched.
Of course, no promotion works better than this online drama with "Producer Wei Xun".
On the day "Soul Ferry" was launched, many netizens came to watch it.
The plot of this online drama is actually very simple.
The male protagonist Xia Dongqing is a college student preparing for the postgraduate entrance examination. He grew up in an orphanage. What is different from others is that he has a pair of eyes that can see ghosts.
In order to solve his food and accommodation problems during the postgraduate entrance examination, Xia Dongqing came to a supermarket called Convenience Store No. 444 to work as a night duty officer, and his story began like this...
After seeing this introduction, many people complained wildly at the beginning of the video.
"Are you mistaken? Ghost movies? Over the years, domestic ghost movies are almost equal to shoddy production. Wei Xun actually acted as the producer of such a small drama. Are you not afraid of a failure?"
"Barrels of body protection, I'm still a little scared when I see this at night. I hope there will be no scary plot."
"Don't be afraid, as domestic ghost movies are fake, funny movies may have thrilling plots, but only our country's ghost movies are not thrilling."
It’s not for netizens to mock it.
There are really few domestic ghost movies in China that can be watched in recent years.
The shoddy plot, perfunctory costume props, some inexplicable post-production music, standard ambiguous plot, and finally the mysterious combination is made into the so-called ghost movie.
The key is that this kind of messy movie is under the banner of ghost movies, terrifying and scary. If you go to watch it, you can see it from beginning to end with expressionless face and even want to sleep.
So what is going on in "Soul Ferry"?
The first group of netizens to join in the fun may not be interested in this online drama. Most of them are just bored to pass the time. After all, there are no big-name stars in this online drama, all of them are strange faces.
Everyone even chatted and chatted in the barrage, which was very lively.
However, as we chatted, there were fewer nonsense in the barrage, but more and more people talked about the plot.
"Damn, this special effect is so awesome, I feel a little cunning."
"This kid is not right. I feel... Mom is really a ghost. I'm scared to death and I'm sweating all over."
"It seems that Zhao Li has a problem, too."
"If you ask for help from the fox fairy, you can go from ordinary to beautiful, but the price is that the night is shining brightly, old and ugly during the day... I actually saw humanity and warmth in a small online drama, which is incredible."
Before we knew it, we finished watching the previous episodes soon and everyone was immersed in this story.
However, in the fifth episode, the audience actually found that they could not read it down.
Because there is a fee.
A clause called the membership system is 15 yuan per month, and you can watch all paid videos of Jutong Video.
Before the membership system was released, the charges for video websites were to be charged for designated film sources, such as movies from Hollywood, foreign TV series, some Chinese movies, etc.
But in fact, the charging for fixed film sources is not conducive to the development of video websites.
Because the cost is too high, the paid audience cannot be cultivated at all.
But now if you only need to watch the entire site for 15 yuan a month, you will immediately lower the basic payment line and become friendly to the general public.
"What kind of thing is that you want money to break the web drama? I'm leaving."
"However, this membership system feels quite discounted, and I'm eager to watch the next episode, so I'll try it out for a month."
"I'll also open one. This online drama is toxic, scary and heartwarming, and I can't stop watching it."
Some people choose to pay for membership, and naturally some people choose to leave.
This is actually a process of user purification.
As the website customer traffic becomes larger, it is a matter of time to charge. After all, a large video website like Jutong and Honggao will burn more than one billion yuan per piece, or even more money to buy film sources.
The video websites on the market are not profitable yet.
So can this membership monthly system be feasible with "Soul Ferry"?
The answer is yes.
The most important reason is that "Soul Ferry" exploded.
This drama is not only as popular as "**Silk Men", but also has an amazing reputation. The Baiban Forum gave an 8.9 rating.
After December, you can see some people watching mobile phone videos to and from get off work on the subway, bus, shopping malls, and places where people gather, and you can see some people watching videos to pass the time, and the video they watch is "Soul Ferry".
This online drama is even more popular than "The Man with a Dangle" because of its excellent production and sincere story.
Data shows that Jutong Video, which is already ranked first in traffic users, has achieved a second surge in user traffic after the launch of "Soul Ferry", leaving Honggao Video, the second place, far behind.
The movie "Immortal Official" launched by Honggao at the same time was not affected by any impact.
On the news, the discussion on "Soul Ferry" is more intense than "The Man in the Dang" a few months ago, and even became the two characters of Holly and Zhao Li, and have been on the hot searches one after another.
Such a phenomenal online drama has the audience group that is actually young netizens.
And there is no doubt that "Soul Ferry" became very exaggerated.
"Jutong is really conscientious this year. She first released "The Man of Dang" and then "Soul Ferry". I think it's worth spending money to buy a member of his family."
"These two small online dramas are produced by Wei Xun, he is really awesome."
At most, netizens would like to sigh that "Soul Ferry" has become popular again, and Wei Xun is very good.
But the self-media industry has been stunned by the achievements of this online drama.
Because of the first four free episodes alone, the number of clicks of "Soul Ferry" has exceeded 800 million!
This number of clicks is still growing at a crazy rate.
During the broadcast of "Soul Ferry", except for Jutong Video, the traffic of many other websites decreased to varying degrees.
What makes industry insiders even more jealous is that this "Soul Ferry" has brought Jutong the most loyal and stable customer group - paid users.
After investigation, Jutong Video's traffic not only soared again, but also had the highest user quality in the entire industry.
Jutong Video's stock price has even skyrocketed. With the help of "Shirt Men" and "Soul Ferry", its market value has completely exceeded the 100 billion mark, becoming the first video website in China with a market value of over 100 billion.
Even the total market value of Jutong Holdings has been increased due to the crazy rise of Jutong Video.
The amazing record of "Soul Ferry" finally made Ren Dong, the boss of Jutong Holdings, focus on Wei Xun of Medal Media.
"This Wei Xun is amazing."
In the president's office of Jutong Holdings, Ren Dong looked at the rapid growth of Jutong Video's traffic in the past six months, and said to Zhang Fan with a smile: "Keep a good relationship with him. I heard that Honggao has set his sights on the medal?"
Zhang Fan replied: "Yes, Honggao people are strong on him, but in the end Wei Xun did not agree to give them "Soul Ferry". The golden idea of video website membership was also proposed by Wei Xun to me."
Amazing market talent and amazing business talent.
Chapter completed!