Generally speaking, the operation of reducing tickets for a discount is used before the official release, and the pre-screen ticket prices are crazily discounted, which can leverage the first-day schedule.

On the day of official release, the ticket price will be restored to the original price.

This is how Wei Xun's previous films, including "Detective Chinatown", operated.

As for the second ticket purchase in the middle of the process, some red envelopes will be cashed out to offset the fare.

"No one celebrates the New Year" chose the most tycoon method. It was officially released and directly subsidized the tickets according to the issuance price, directly lowering the ticket prices to 19.9.

According to the previous operations of Dynasty Entertainment, this Spring Festival, Wei Xun should have been a scumbag + condoned plagiarism + drama bully, which then affected the box office of "Detective Chinatown".

In this way, "No One's New Year" can take the opportunity to follow up on the scheduling of films with ultra-low prices and high attendance rates.

But man's calculations are not as good as God's calculations. Wei Xun was not caught, and now he has not eaten much of the screening of "No one's New Year".

I couldn't afford to take more screenings, and I kept spending money to make up. Even if "Nobody's New Year" later earned 100 million yuan in box office, I couldn't stand the tens of millions of tickets to make up every day and kept spending money to make up.

Therefore, Dynasty Entertainment could only take risks, cut tickets and make up for the normal ticket price of the movie.

But the price increase is directly related to the money in the audience's pockets. How many people are willing to accept it?

The movies that others watched yesterday on 19.9, you want to watch today for 36. Whoever is willing to do it.

In particular, there were also the navy troops hired by Dong Zhen to sabotage the situation and fan the flames, and directly set up "No one's New Year" to erect.

"I am frank, I don't think "Nobody's New Year" is worth 36 per ticket."

"When it wasn't popular, it sold for 19.9 yuan. Now it's famous, and it's starting to lose money, right? Why do you have a movie that invests 80 million yuan? The price is the same as the movie that invests 80 million yuan in "Detective Chinatown"?"

"From the beginning of the publicity, "No One's New Year" has been hyped up by Wei Xun. Later, he kept saying that it was not for the sake of profit. He begged to make a penny on the screening. Since he couldn't get the money, why don't you cut the price and let more people watch it? What does the price increase mean?"

"Just explain why you spent 100 million and cried to the audience. Are the audience fools or your biological father? You will come after you kneel down. Then there will be no need to promote the movies when they are released in the future. The director and producer will lead the crew to kowtow to the audience first."

On the Internet, there is a lot of ridicule about the operation of "No one celebrates the New Year".

Originally, a movie with good quality was killed by Dynasty Entertainment, and its marketing backlash ruined its reputation.

Especially the shocking kneeling, it was so sexy that it simply pressed the audience's IQ to the ground and rubbed it.

In the office of the Medal President, Wei Xun was sitting on the office chair and was on the phone with Chi Tang.

The two are also talking about "No one celebrates the New Year".

"I heard that Kang Cheng signed a 1.2 billion yuan share guarantee, which means that if the box office of "No one's New Year" is less than 1.2 billion yuan, Kang Cheng can only get a 20 million yuan buyout fee. No matter how much the box office of "No one's New Year" is, it has nothing to do with him. Only if the total box office exceeds 1.2 billion and the additional 1.2 billion yuan will Kang Cheng get additional dividends."

On the phone, Chi Tang explained the information he found out to Wei Xun: "Even if Ke Runheng is so confused, he will not do such a brainless thing. I guess it is very likely that Kang Cheng did not say hello to Huangchao Entertainment in order to distribute the box office dividends, and he came out to kneel down to attract attention. Huangchao Entertainment had no choice but to bite the bullet and raise the price with the trend."

To put it bluntly, it's not for the sake of profit.

If there is no interest, Kang Cheng will kneel down with a group of people when he is crazy.

"This big misunderstanding came out, and "No one's New Year" was considered to be cheated by them." Wei Xun smiled and asked, "How is the attendance rate of this movie today?"

"Mr. Wei, I must solemnly tell you now that I have been promoted to the internship screening manager of Guanchi Cinema. I have my professional qualities. Asking such questions is simply an insult to my work."

Chi Tang said righteously: "So I won't tell you that the attendance rate of "No Man's New Year" in Guanchi Cinemas plummeted by 12%. The box office increased slightly compared to yesterday, but not much. Moreover, I have sorted out some of the attendance data and placed it in my private email. Don't you want to get these data and post them to the news to smear "No Man's New Year" and take the opportunity to schedule films. This kind of malicious commercial competition is completely unavailable in my opinion."

"Well, okay Manager Chi, you are a very professional worker with a very working principle, and I admire you very much."

A smile appeared in Wei Xun's eyes and said seriously: "And I usually don't compete maliciously with other movies. Unless the benefits are too great, I can't help but make mistakes."

Chi Tang asked in a low voice: "What kind of benefit?"

Wei Xun thought for a while and replied: "Tear out 6% of the film schedule to schedule at least 20 million yuan."

"That's really a big benefit, and it's understandable to make a mistake." Chi Tang said very well: "People always make mistakes. Remember to hold on next time, okay?"

Wei Xun said: "Okay."

So, in Guanchi Cinema, Chitang hung up the phone, packed up his things and prepared to get off work.

When she turned off the computer, she sent an email.

After receiving the email, Wei Xun browsed the data a little while and the screenshots he picked were just the attendance of several theaters, as well as the feedback information about the ticket price of "No one celebrates the New Year" filled in by the audience.

Not only Guanchi, but also some theaters with good friends with medals, including Tianguang Media, but also the data on "No one's New Year" from other dozen theaters have been reported one after another.

And these are the best means of counterattacking.

Wei Xun finished the inspection carefully and confirmed that there was no problem, he packed it and sent it to Dong Zhen.

That night, the box office data for the third day of the Lunar New Year just arrived at major film companies. All the navy troops with medals had been dispatched, and the press release was released overnight to show the rhythm.

"The price increase in movie tickets for "Nobody's New Year" caused a sharp drop in attendance rates, and various data were instantly sold by "Detective Chinatown".

"Maliciously raising the price of movie tickets, "No one celebrates the New Year" was backfired, and the filming system was facing a crisis of being cut."

"A victory of the movie king, Wei Xun once again proved to the public his terrifying box office ability. The box office of "Detective Chinatown" exceeded 500 million in three days, and is destined to be unstoppable!"

Because of obtaining the data in advance, this wave of press releases was prepared very well, with fast, steady, accurate and ruthless attacks, which directly grabbed the lifeline of "No one celebrates the New Year".

Not only are external marketing a battlefield of fighting, but cinema screening also has to take advantage of the knife to grab it.

When the ticket prices of "No One's New Year" and "Detective Chinatown" are placed on the same level, it is destined to be beaten!

Wei Xun came out of the office and found Mao Bin who was monitoring data in the conference room. He smiled and said, "Binzi, it's time to reverse the filming process. The three-day golden box office period has passed. Starting from "No one's New Year", tearing it over one by one. The box office record we set in "Charlotte's Troubles" will be broken by ourselves this time."

Dynasty Entertainment wants to support Kang Cheng ascend to the throne and follow Wei Xun’s route?
Chapter completed!