After the New Year's Day holiday to January, the atmosphere of the New Year comes.

Especially in shopping malls, subways, bus stops and other places with relatively large traffic, blessing advertisement posters from major merchants have begun to be hung.

Of course, film marketing advertisements participating in the competition during the Spring Festival must have been arranged long ago.

For example, the movie "The Alliance of Gods" by Huaying Media is a fantasy adventure theme, so the color of the poster is exaggerated, and it is particularly eye-catching when hung in the subway advertising light box.

Adventures, treasures, and invasions of alien creatures, such magical elements have more advantages when promoting them.

For example, Times Pictures’ movie "The Unforgettable Dad" is a warm and cute style. The funny interaction between dad and cute baby can not only enter the children's market, but also win adults' liking.

This is the most serious superficial film marketing, enlarge the highlights of your own movies in advertising packaging, and then launch them.

As for the marketing war behind it, it is to throw dirty water on each other to grab the box office, it is to take advantage of the situation when the water is mixed in the early stages of the release, and it is even more impossible for the public to know.

So how should "Detective Chinatown" be marketed?

In Wei Xun's previous movies, the only one who really has marketing is "Chinese Partners". With Chi Sheng's name, he can invite a bunch of super rich people to help him stand up, which has caused a sensational effect.

When "No Questions" was released, it was a marketing joint venture between Times Pictures and Huaying Media, its partners at that time. Wei Xun didn't care at all, and of course he didn't have the ability to care at that time.

After "Chinese Partners", the subsequent "Charlotte's Troubles" was a 9.9 movie ticket sale, while "Wolf Warrior" was equipped with an innovative online seat selection function. It first tied up the film to get a high premiere box office, and then achieved good results after the subsequent reputation fermentation.

Strictly speaking, "Chinese Partners" also took the bonus of the ticket to defeat the "There's a Show tonight" of Dynasty Entertainment at that time and directly ranked as the box office champion of the Chinese movie that year.

Since "Wolf Warrior", the weakness of Medal Media's marketing ability cannot keep up with it has been exposed very clearly. At that time, in the face of "White Shark"'s overwhelming marketing, "Wolf Warrior" was completely beaten.

If it weren't for "White Shark" being a bad movie, Wei Xun took the knife from behind to tear off the false marketing blockade of Dynasty Entertainment, and "Wolf Warrior" could not get a box office of 1.2 billion yuan.

There is no innovative policy for panda ticket purchase this year. If Medal Media does not do the preliminary marketing of "Detective Chinatown" well, it may really fail.

36% of the screenings have been torn off, but how to fill so many scenes depends on publicity.

If the marketing efforts are too small, it will be useless for "Detective Chinatown". After all, relying solely on Wei Xun himself to star in it is a big selling point.

What "Detective Tang" wants is a nationwide marketing campaign that can surpass Wei Xun's own fame and harvest more popular box offices besides movie fans.

However, there are insufficient channels for medal marketing and issuance, and the funds cannot beat Dynasty Entertainment. How can you spend the least amount of money to achieve the best results?

The solution Wei Xun came up with is joint P marketing.

The reason why I chose "Little Yellow Duck" as my p-target is of course because cross-border hype has more selling points, and there is no conflict between "Little Yellow Duck" and "Detective Chinatown", and there is no competitive relationship between animated movies and comedy movies.

So when Medal Media proposed the marketing plan for the joint group P, Qicheng Culture immediately agreed.

Speaking of which, Wei Xun and Qicheng Culture have a good relationship. They also voiced his animated movie "Flying Pig" two years ago. After the release of this movie, Flying Pig's toys were also very popular.

A image of Tang Xiaodiao with the style of "Detective Chinatown" is simply too simple for a company specializing in animated films. She has sunglasses and a green windbreaker, and the originally cute little yellow duck has become a cool detective Tang Xiaodiao.

After Tang Xiaoya was designed, "Detective Chinatown" took the lead in taking the initiative in the news.

@新资论论: The Chinese New Year is coming soon, and my family is urging you to get married again. Have you found a partner for being single? What? No? I found it hahahaha. Let me introduce it to you, this is my wife @新论论.

The accompanying picture of this news is that Tang Ren is wearing a green windbreaker and black sunglasses, smiling with a vulgar face. His slutty expression is coupled with the slutty news of "Detective Chinatown", which is particularly funny.

The arrival of the traffic era actually means that modern people's life is getting faster and faster and more pressure is getting bigger. Therefore, on this basis, the Internet has derived many new stress relief points, such as Yan culture, home culture, cute culture, corrupt culture, and p culture.

The so-called p actually means pairing and finding a partner.

On today's Internet, everything can be grouped.

The news released by "Detective Chinatown" was quickly replied to "Little Yellow Duck".

@Movie Little Yellow Duck: Little Yellow Duck is single today. I wish you all the best to get rid of single duck as soon as possible.

Unlike the official news photo of "Detective Chinatown", the poster released by "Little Yellow Duck" is a cool duck wearing sunglasses and a green windbreaker, Tang Xiao Duck!

Because of the behind-the-scenes promotion of two companies, Medal and Qicheng Culture, the news of the two movies "Dating in Love" quickly spread on the Internet. Such new things have attracted many people to watch.

Tang Xiaoya's image has also made many netizens cute.

"Damn, I've even found a partner in movies these days, but I'm still alone and heartbroken."

"This little duck Tang is so cute, Detective Duck is online."

"What should I do? I actually felt like I was showing off my face. I felt kind-hearted when I thought about being urged by my parents to get married when I got home."

In today's society, rigid and cold marketing is far less effective than innovative and down-to-earth marketing.

On this side, the interaction between Tang Ren and the little yellow duck was showing off their food, while on the other side, Qin Feng and the little yellow duck were doing serious things.

Because detective Tang Xiaoya was favored by the official news account security police.

@Safety Police: The New Year is coming soon. I hope everyone will always be vigilant and preventive when their families are reunited. During the New Year, you are resting, and the thieves and bad people are still at work. But please rest assured that the police uncles will serve the public with @Tang Xiaoya!

The accompanying picture of this official news is Qin Feng, Tang Xiaoya, and two policemen in uniform.

In fact, this cooperation is also considered a charity event conducted by Wei Xun, and there is no endorsement fee.

The official wanted to use Wei Xun's fame as a New Year warning, but Wei Xun took the opportunity to push Tang Xiaoya out. This similar marketing model has long been very common on earth.

But this is the first time Volkswagen has seen such a "hard" marketing in this parallel space.

So next, the cute Tang Xiaoya began to appear on the warm reminder bars, radio stations, and even road conditions signs and guidance signs of major websites, using Mengmeng's image to remind the public to travel safety and be wary of bad people.

Throughout January, the Internet was conquered by a cool-looking little duck.

Tang Xiaoya also used her news account, and her fans are growing wildly every day.

At the same time, the two characters Qin Feng and Tang Ren in "Detective Tang", which are very similar to those of Tang Xiaoya, are also well-known to the public because of Tang Xiaoya's name.

Many children even said that they would go to the cinema during the Chinese New Year to see the clever brother Qin Feng solve the case and beat the bad guys!

"Detective Chinatown" took advantage of this P-marketing, which did not cost much money to successfully create such a massive publicity effect, which made the other filmmakers of the same period envious and had to say admiration.

It turns out that movie marketing can still be played like this?
Chapter completed!