When Wei Xun filmed "Wolf Warrior" in the semi-primitive forest of Kazan, but had not returned, the film "We Against" directed by Chen Ying began to contact major theaters and prepare to schedule the Dragon Boat Festival.

Strangely, this small-cost love movie with an investment of only 30 million yuan is terrifyingly terrifying.

According to incomplete statistics, the advertising investment in "Once Upon a Time" is at least three times that of the film itself.

In March and April, from major online headlines to subway and bus stop signs, shopping mall led screens, and huge promotional posters in cinemas were everywhere.

Ruan Xi, a young actress of Times Film, partnered with Jiang Chen, a traffic star who has just joined the Dynasty Entertainment, as the male and female protagonists. This is a handsome and beautiful film with excellent posters and the trailer is also very nostalgic.

Coupled with Chen Ying's golden song "Once Upon a Time" that has been popular all over the country and has been sung for more than ten years, when the familiar melody sounded, it really evoked memories from many people.

The current film industry has not yet reached a completely inflated era, and the Dragon Boat Festival is just a small period, and there are no movies that can be played at the same time, so "The Later Us" is enough to be proud of the heroes during this period.

No theater chain will refuse the entry of this movie.

Even the ticket purchaser of Dynasty Entertainment fully contracted the pre-sale of pre-selling tickets for "The Later Us".

All of this is enough to show that the first time the queen Chen Ying crossed the border as a director, she is about to achieve impressive results.

Jiang Chen's fans were proud again, hoping that the movie would be a big hit after it was released, and they would be proud of their old rival Wei Xun.

Of course, Wei Xun's fans do not admit that they have such insignificant opponents, but Jiang Chen's fans are just unilaterally paying them.

Guanchi Cinema, office of the screening manager.

Xiangyang gave Guanchi Cinema's Dragon Boat Festival schedule for 40% of the time it was scheduled to "Once Upon a Time", but he encountered Chi Tang's opposition for the first time.

"Mr. Xiang, have you seen this movie?"

Chi Tang held the screening table and knocked on Xiangyang's office and said, "I think it's unreasonable for you to schedule the screening for "Old Us".

Xiangyang was not angry, but said, "I have seen it. The quality of this movie is average, even bad."

Chi Tang asked back: "Since that's the case, why do you have to give it so many films?"

"Xiaotang, I remember you told me last year that we are the theater company. For us, no matter the quality of this movie is good or bad, as long as we can make money, it is a good movie for us."

Xiangyang said: "This is the case with "Once Upon a Time". Yesterday, the movie was previewed on a small scale and won 20 million yuan in box office."

Cinemas all rely on data to speak.

A small-scale preview with a box office of 20 million yuan, such a result is amazing.

Upon hearing this, Chi Tang recalled what Wei Xun told him when he went to Kazan, and retorted: "But..."

"Okay, you need to say nothing. I guess it was Wei Xun who told you that there was something wrong with "Once Upon a Time", right?"

Xiangyang interrupted Chitang and said, "You talked to Mr. Chi at home. Later, Mr. Chi also talked to me. All the data on me can prove that the box office of "Once Upon a Time" will definitely not be low, and it is likely to explode. Chitang, I hope you can respect my work and your boss, instead of being emotional here. As far as I know, because Panda ticket purchase was suppressed by the ticket purchase sponsor, "Once Upon a Time" only allocated to Panda's online box office of 5 million ticket purchases, so..."

"So do you think Wei Xun is dissatisfied with "Once Upon a Time" and doesn't want Guan Chi Ding to support this movie?"

Chi Tang finished the words first and said lightly: "He is not such a person. I have already passed on the words. Whether you listen or not is what you mean."

After saying that, Chi Tang walked out of Xiangyang's office with a depressed look on his face.

In fact, she was also a little confused at this moment.

Before Wei Xun went to Kazan, he once called her and tactfully reminded her that there was something wrong with "Once Upon a Time", so it would be best if Guanchi could avoid it.

Chi Tang talked with Chi Sheng about this issue.

But neither the father nor the daughter found any problems. On the contrary, the results of "Once Upon a Time" are very good and there are no problems that need to be avoided.

So it is no wonder Xiangyang insists on his own opinion.

Perhaps Wei Xun thought too much, Chi Tang could only comfort herself in her heart like this. After all, everyone has times when they make mistakes in their judgments.

Moreover, because Xiangyang is the screening manager, he made the decision and Chi Sheng would not interfere normally, so Chi Tang originally wanted to call Wei Xun to ask, but in the end he didn't call.

Anyway, Xiangyang couldn't change his decision after making this call, so let's do it.

To avoid Wei Xun's thankless efforts.

Next, after "Once Upon a Time" was previewed on a small scale, all media, including film critics, praised it.

After being away from the entertainment industry for many years, the queen Chen Ying came out again. She looks well maintained and is still as gentle and beautiful as she used to be. She brought the male and female protagonists Ruan Xi and Jiang Chen to promote the film in advance. Every time she went to a city, she could attract a large number of nostalgic fans to support her. Listen to the queen singing "Once Upon a Time" on the spot, and many fans choked and cried when they heard it.

It turned out that almost twenty years have passed in a flash. The goddess and queen are still beautiful, while many people are old.

Under such overwhelming hype, "Once Upon a Time" is becoming more and more powerful, and the ticket purchase help has opened up all theater channels and pre-sales for the official release of the movie in advance.

After the pre-sale of "Once Upon a Time" started, the box office data soared, shocking the crowd, entertainment media, industry peers, and even theaters.

Ten million, twenty million, and three million, its pre-sale box office has accumulated at a terrifying speed, which is as terrifying as it is.

Until a week later, the pre-sale box office of "Once Upon a Time" broke through 100 million mark!

Some experts asserted that the pre-sale box office of this movie could reach at least 20 million on the day before it was released! Before it was released, it broke the box office record of the Chinese film market.

The first movie with a pre-sale box office of over 100 million was born!

Such horrible results make colleagues in the entire movie industry doubt their lives.

"Charlotte's Troubles" was a crazy discount for Wei Xun's tickets due to the 9.9 o'clock screening. In addition, the large-scale preview reputation fermented before the movie was officially released, and the second ticket supplementary reasons made it possible to get a box office of 80 million on the first day, and the total box office exceeded 500 million.

So why did "Once Upon a Time" achieve an amazing achievement of 20 million pre-sale box office?

There is no reason at all!

Could it be that the appeal of more than a dozen roadshows by Queen Chen Ying? Or the nostalgic music "Once Upon a Time" made everyone go to the cinema to buy tickets?
Chapter completed!