106 Ideas for building IP
Since winning the lawsuit with Tianguang Media in August, Wei Xun has actually become a hot commodity in the eyes of capital.
Because the terrifying traffic he brought with him was so jealous.
Especially in "The Story of Time", Guanchi Group took advantage of Wei Xun's traffic and its sales on that day tripled, which once attracted the attention of the capital community.
Since then, advertisers have been waving their money and trying to find Wei Xun to be the spokesperson.
Of course, in addition to advertisers, there are also film companies.
Previously, Huaying Media and Times Film both expressed their intention to sign a brokerage contract with Wei Xun, but they were rejected by Wei Xun.
So in the early stage of the promotion of "No Questions to the West", both companies deliberately ignored Wei Xun.
After all, Wei Xun does not belong to other people's company, so naturally there is no need to spend resources to support you.
However, what Wei Xun didn't expect was that the third film and television giant who came to meet him would actually be the Star Creation Culture.
If we change to a film and television media company, Wei Xun will definitely refuse to leave. He has already begun to plan to do it alone, and there is really no need to contact these companies.
But the star-making culture is different, this is an animation film company.
The purpose of their visit was not to sign Wei Xun, but to dubbing them an animated movie that will be released next Children's Day.
What surprised Wei Xun even more was that just the dubbing of an animated movie, Star Creation Culture actually offered him a sky-high salary of 8 million yuan.
Eight million, if Wei Xun had a salary for acting in a movie, it wouldn't be much.
But if it were to dubbing a movie, it would be really scary.
"Brother Xun, you can't push this anymore. How many advertising endorsements have you pushed these days?"
Mao Bin said with a bitter look on his face: "We have a roadshow for "Chinese Partners" in the afternoon, and the celebration banquet for "No Questions to the West" will be held in the evening. During lunch, you can go and meet the people of Star Chuang culture."
This is eight million, it’s a fool if you don’t make money!
Wei Xun thought for a moment and said, "Okay, then let's have an appointment for a meal."
For Wei Xun, since he has decided to start working alone, he must fully develop in this circle in order to quickly make money and rise.
The animation industry... actually has great potential, but I don’t know how the animation and film companies in this world operate and what the quality is.
Just by negotiating with the Star Creation Culture, you can get a preliminary understanding.
At noon, Wei Xun met Cheng Yan, the production director of Star Culture, in a restaurant in a five-star hotel.
Maybe because of the animation, the female director is in her forties, with a round face and looks kind and easy to approach.
"I heard that it is not easy for many people to see you now." After saying hello to Wei Xun, Cheng Yan smiled and said, "After all, you are really popular now."
It's really very red.
Although the box office of "No Questions" failed to break through the 500 million mark, its 490 million record is enough to be proud of the heroes.
As the screenwriter, starring, and perhaps even the actual director of this film, Wei Xun is really glorious now.
At the same time, another film he starred in, "Chinese Partners", will be released in the Spring Festival period in more than half a month, and in this film, Wei Xun's name is directly behind Shao Bing.
That's right, Wei Xun signed the deputy director of "Chinese Partners".
With a box office myth of 490 million, no one dares to easily question Wei Xun's directing ability. The success of "No Questions to the West" also makes the public look forward to "Chinese Partners".
Two blockbusters were released one after another, and Wei Xun rose strongly at a speed that was visible to the naked eye and completely gained a name in the film industry.
It is precisely because of this achievement that Wei Xun began to come into contact with more and more senior officials in the film industry.
"You are joking. The so-called concept of red is actually nothing more than some false popularity, and it cannot be true." Wei Xun shook his head and sighed: "And for this period of time, I have opened my eyes almost every day."
Cheng Yan smiled and said, "It's always good for young people to be more busy. I came here today, actually just to make you busier."
"I want to make myself more leisurely, but I have no choice but to be too generous, Mr. Cheng." Wei Xun also smiled and said, "I just don't know what kind of animated movie can make Star Creation spend a lot of money."
"Caixing can't afford eight million to ask you to dub. It is Xingman, the parent company of Xingman. They plan to launch a new cartoon character, so they made this movie "Flying Pig". The reason you dubbed seven characters some time ago made Xingman notice you."
Cheng Yan took out the phone and handed it to Wei Xun, introducing: "It's this little pig, with a cute image, and the quality of the movie is completely top in China. You are completely relieved that this will not have a bad impact on you."
Star Man, the parent company of Star Man?
After thinking a little, Wei Xun understood that the role of star-making culture is to launch an anime movie and advertise the movie toys around Star Man.
Xingman is a top toy production company in China, and has achieved mutual success with Xingcai.
"And this little piglet is a new member of the Xingman Toys family. The cartoon characters such as Gugu Chicken and Bakutail Cat launched by Xingman are very popular."
Seeing Wei Xun watching the content on his phone seriously, Cheng Yan continued: "Xingman is interested in your popularity. This dubbing will not only give you a generous reward, but also a good anime character will also help enhance your image and open up the children's market in the future."
I have to say that Cheng Yan is good at lobbying to become the production director of a film and television giant, and packaging a movie dubbing work is particularly touching.
But Wei Xun didn't listen to her seriously at this time.
Because when Wei Xun saw the "little piglet" on Cheng Yan's phone that claimed to be a design by the top domestic film company, he laughed secretly.
To be honest, the image of this little piglet is quite average.
Or it is because the animation industry in this time and space is very backward from aesthetics to production.
Unfortunately, making animation movies is a very expensive investment, and it is equivalent to cross-industry, and Wei Xun is not good at it.
Otherwise, with the image of anime characters such as "Minius", "Page", and "Xi Yangyang" in Wei Xun's mind, he will definitely have a great achievement.
But it is not without inspiration.
For example, what Cheng Yan said, Xingman, the parent company of Star Creation Culture, has launched a family series of cartoon toys.
To put it bluntly, it is actually a brand concept.
In another time and space, there is a more professional word to describe it, called ip.
In the era of the explosion of online information flow, the value derived from a super IP is absolutely amazing! For example, on the earth where Wei Xun was located in his previous life, the image of an "minique" IP can create more than one billion or even billions of dollars in terrifying profits to the world every year, and is one of the strongest IPs in the world.
Wei Xun started late now and now has the contract with Tianguang Media, so he can't even form his own company.
It is too difficult to embark on the capitalist path by purely making movies.
How can a movie giant with billions of assets be able to support it with two or three movies?
Chapter completed!