The form of publicity "hype" has existed since ancient times. In the Internet era, the high development of media has made this ancient publicity method radiate great vitality. Gan Guoyang experienced many baptisms of hype in later generations, and he also knew a little about the tricks.

One of the tricks of "hype" is to learn to hold on to others and to support others with more influential people to promote their careers.

This time, Gan Guoyang seized the opportunity of Gorbachev and Reagan watching the game on site. Gan Guoyang knew that he must not be too involved in politics, so he simply used the two politicians to expand his business value.

Of course, Gan Guoyang is not the only behind the scenes planner. Wu Zhiwen is the first to cooperate with him. He is one of the few reporters with cameras in the locker room. He can always press the shutter just right at the right time to take out the photos that Gan Guoyang needs most, and then put them on other media with great influence.

Gan Guoyang wore only a pair of shoes to shake hands with Reagan and photos of Sabonis and Gan Guoyang giving Gorbachev each with a pair of shoes. They soon appeared in newspapers and magazines of all sizes. Such advertising effect was amazing.

Of course, Nike also participated in this trick behind the scenes. Nike had tailored new combat boots for Gan Guoyang at the beginning of the season, but when will this new shoe be released and what kind of name it will be, the company was hesitant.

Originally, Gan Guoyang was planning to peel off this brand from Nike, so he also participated in the planning of sneaker packaging. The name "Twin Towers" was named Gan Guoyang. At that time, before the "Twin Towers" in Kuala Lumpur was built, Gan Guoyang stolen the name.

At the same time, the "Twin Towers" also contain the meaning of Gan Guoyang and Sabonis's inside double towers, because Sabonis has also signed a contract with Nike and has become one of the users of "Skyscraper".

Gorbachev's visit gave Gan Guoyang a sudden inspiration. After discussing with Nike, they agreed to Gan Guoyang's plan and advanced the schedule for large-scale promotion of this new shoe from the All-Star Game to Christmas. This marketing case of "borrowing the east wind" has become a classic lesson in commercial promotion, and it is a difficult lesson to replicate.

It is precisely because of the success of this sneaker that "Skyscraper" can finally be on par with Air-Jordan in terms of sales across the United States and make a wrestle.

Of course, Air-Jordan still firmly occupies the first place and is unshakable, which is enough to prove how great Jordan has in the basketball world and among young people.

However, an accident happened. When Reagan entered the physiotherapy room and met Gan Guoyang, Gan Guoyang was still in the large bathhouse. Although Gan Guoyang could be said to be out of the bathtub immediately after seeing Reagan coming in, he could be said to be like lightning, no matter how fast he was, he was not as fast as the shutter came. A reporter still captured the scene of Gan Guoyang lying in the physiotherapy bathtub when Reagan entered the door.

On one side is President Reagan who enthusiastically stretches out his hand, and on the other side is NBA stars who lie in the bathtub and ignore Reagan. This strong contrast is undoubtedly an excellent news picture material. This image taken from the door inward and several other photos has become the most frequent photo in December. Not only that, this photo will also become a classic photo in history, and the reporter will also win the Pulitzer Prize for News Photography.

These are naturally later stories. At that time, this photo caused a lot of trouble to Gan Guoyang. Some media commented that Gan Guoyang showed "rare rudeness and rudeness when facing the leaders of a country, and did not look like a player from a country of etiquette."

What's more, a small number of racists use this photo to promote racial confrontation, believing that Chinese people do not respect other populations in the United States and suppress Chinese people in the United States on a small scale and a small scale.

In the United States, racial issues are a very serious problem. After the 1987 Eastern Conference Finals, the Pistons' young rookie Dennis Rodman said in an interview that the reason why Larry Bird achieved today's success is entirely because he is a white man. If he is not a white man, he is just an ordinary and very powerful player.

Rodman was just an unknown person at that time, but as the boss of the Pistons, the long-famous smile assassin Isia Thomas, who was asked this question, actually agreed with Rodman's statement. This remark caused an uproar that year. After that, Thomas was forced to hold a press conference with Bird to clarify the matter. As a result, Thomas refused to admit his mistake at the press conference, and Larry Bird left the seat on the spot.

This question plagued Thomas for a whole year. He was asked this question on various interview programs and live broadcast programs. The stubborn Isaiah Thomas always refused to admit his mistakes, but just vaguely thought that he was somewhat inappropriate in his expression.

This storm left a deep impression on Gan Guoyang. At that time, he was reimbursed for the season and was studying at Gonzaga University. The propaganda of this remarks was overwhelming, and related discussions even covered the university campuses, and students would also have fierce debates on this issue.

With the lessons learned from this storm, Gan Guoyang quickly clarified the matter and first expressed his apology to President Reagan, explaining that he had to undergo more than ten minutes of water bath treatment after the game to relieve muscle tension and prevent the recurrence of old injuries. At the same time, he also stated that he immediately came out of the bathtub and shook hands with him after seeing President Reagan.

As the outgoing president, Reagan was unwilling to cause trouble. Although he, as a politician, could clearly see Gan Guoyang's thoughts, he was also happy to make a favor. In an interview, he said that Gan Guoyang did climb out of the bathtub very quickly to shake hands with him.

"He was so fast that I thought I had hallucinations. Until I held his hand and found water droplets on it, I believed that he was indeed in the bathtub just now." Reagan said with humor at that time.

As Christmas approaches, the festive atmosphere envelops the whole of the United States, so this small storm is destroyed in a small amount of saliva and no one mentions it again.

……………………

Gan Guoyang, who was in business, continued to perform stably on the court. The Trail Blazers' schedule in November and December was really relaxed and overwhelming, with few games and weak opponents. Even though the Trail Blazers lacked the inside player Buck Williams, they were lucky in disguise and finally mentioned Sabonis to the starter. After playing against the Clippers, the Soviet giant tower seemed to be consecrated by Gorbachev and finally got enlightened on the court.

From December 12 to Christmas, Sabonis started every game, averaging 15.7 points, 6.9 rebounds, 2.1 blocks and 4.4 assists per game. He perfectly matched the entire Trail Blazers on the offensive end. The Trail Blazers' original shortcomings in positional offense were finally well supplemented. At the same time, Sabonis' first pass also became a powerful weapon for the Trail Blazers' fast break.

On December 23, in the last game before Christmas, the Trail Blazers played against the Golden State Warriors back-to-back for two consecutive games. In the first game, they relied on Drexler's strong performance away, and completely curbed Chris Mullin on both ends of the offense and defense, and then easily won the away game.

In the second game, both sides returned to Portland, and Mullin began to show off his power. He made 10 of 12 shots in the first half and scored 22 points in the half, helping the Warriors take the half-time lead away.

Tonight, the Trail Blazers' performance on the defensive end was very unstable. Due to Mulin's super touch, the Trail Blazers' defensive center of gravity was offset. Mulin also had excellent ball transfer ability. He completely activated the entire Warriors' offense. His cooperation with Richmond made Cauchy and Drexler exhausted. The Trail Blazers began to enter the defensive rhythm of demolishing the east wall and repairing the west wall.

Until the fourth quarter, the Warriors kept the lead, but Sabonis and Drexler set off a climax of the Trail Blazers' counterattack. The two cooperated continuously at high and low posts, one cut inside and the other passed, and scored three consecutive goals to close the score.

Adelmann then made Sabonis the main attack point. Sabonis showed his low post ability in the NBA for the first time, and he was against him at the time Manut Poll, the highest player in the NBA at that time. Two giants above 2.20 meters tall had fierce confrontation in the interior. Although Boll was tall and long, Sabonis was not much shorter. Moreover, Sabonis was much stronger than Poll. He made consecutive singles at the basket, helping the Trail Blazers tie the score and overtake.

The Trail Blazers, whose morale was ignited, never gave the Warriors a chance. In the first half, Mulin, who was helpless, was magically absent in the second half, and was completely locked in the fourth quarter. The Trail Blazers defeated the Warriors for the second consecutive game at home. After ending their 17 consecutive victories, they won 8 consecutive victories, which was simply unstoppable.

Sabonis played the first representative game of his career, with 22 points, 11 rebounds, and 8 assists, and his condition can be said to be getting better and better.

In comparison, Gan Guoyang, who had been playing amazing performance some time ago, came to a low data in this game. Tonight, he scored only 19 points, grabbed 10 rebounds, 2 blocks, and 2 steals. This data was another excellent performance with Sabonis, but it failed to meet Gan Guoyang. People have long been used to Gan Guoyang's data of 40 points and 20 rebounds. The data that is discounted like this is really not enough.

After the game, a reporter asked Sabonis if his outstanding performance made Gan Guoyang lose the opportunity to perform, so he performed mediocrely.
Chapter completed!