"You are so Gan, I am Falke." Gan Guoyang, who received the call, heard a familiar voice in the receiver. It was his agent David Falke.

Since becoming the agent of Gan Guoyang and Jordan, David Falke has also become famous in the agent industry. More and more players have begun to look for this Jew with wide connections and powerful skills to handle their business affairs, such as Charles Barkley, and Patrick Ewing, who has not yet entered the NBA but has been won over by Falke in college like Gan Guoyang.

For Gan Guoyang, Falk is undoubtedly his noble person. His several matchmakings have played a huge role in the continuation of Gan Guoyang's basketball career and the development of commercial interests. You should know that Gan Guoyang's "Skyscraper" sales are now ranked second only to Jordan's "Air-Jordan".

However, this vulture-like Jew always appears suddenly, and then brings an unexpected "surprise" to Gan Guoyang, and then disappears without a trace. So when Gan Guoyang receives a call from Falke at his home in Portland, he knows that something important must be something important.

"Hello David, just say whatever you have. As long as it doesn't affect my training, I can accept it... I wonder if you have arrived in Portland now." Gan Guoyang said on the phone.

"No, no, I'm not in Portland yet, I'm in Atlanta now, can you guess what I'm asking for you?" David Falke actually started a riddle with Gan Guoyang.

"What you are looking for me must have something to do with money. Is it because Nike wants me to shoot advertisements again? Or have you answered me with an endorsement from an advertiser? As long as it is not a sanitary napkin or condom, I can still accept it." Gan Guoyang and Falk said. So far, most of the time Falke has asked him to talk about endorsement issues with Gan Guoyang.

"That's right, Gan, I have a big order now. I hope you can sign it. I feel that this will definitely be very, very good for your future business development. If possible, you'd better come to Atlanta tomorrow." Falke swears on the phone.

Gan Guoyang thought about it again and said that it was April 27th, and the series with the Mavericks had just ended, and their opponents in the next round had not yet decided the result.

In the fourth game between the San Antonio Spurs and the Denver Nuggets in the first round of the Western Conference playoffs, which was also played on the 26th, the Spurs beat the Denver Nuggets 116:111 at home, avoiding the misfortune of being eliminated at home. The decisive battle that determines the fate of the two teams will be held at home in Denver on the 28th.

So the Trail Blazers players have plenty of time to rest and wait for the next opponent to decide.

"Okay, I believe you, Falke, Atlanta... I really couldn't imagine anything that is particularly famous in Atlanta." Gan Guoyang still agreed to Falke's suggestion, but he really couldn't guess what endorsement Falke had made for him.

"Open the TV and see. This kind of thing is much more popular now than the NBA. If there are only 10 people in the United States who don't know about this, you must be one of them. There are nine disabled people who are blind and deaf! Also, I have booked the air ticket for you. We will see you at noon tomorrow at 9 o'clock in the morning." As he said that, Falk hung up the phone.

"Damn guy, I'm here to ask for my opinion. He even booked the air ticket for me!" Gan Guoyang hung up the phone in anger. Although Falk would ask Gan Guoyang for his opinion every time, in fact, everything was always arranged, and he would come and have a symbolic consultation with Gan Guoyang.

In the past, Gan Guoyang enjoyed such a "fool-style" arrangement, but now as he grows up, he is a little dissatisfied with Falke's paternalistic style.

However, Gan Guoyang still turned on the TV. He wanted to see what it was. Just turn on the TV and you could see overwhelming advertising.

On the 27th, the NBA's first round has not yet ended. In addition to the Nuggets and Spurs fighting 2:2 and having to fight for life and death, the Rockets and Jazz also have 2:2, and they need to decide the winner in the fifth game. However, the Lakers simply shot the Suns 3:0 in the first round and easily entered the semi-finals.

In the East, all four semi-final teams stood out, and the defending champion Celtics didn't have to say anything. They also defeated the Cavaliers 3:0. The opponent in the Eastern Conference semi-finals will be the Detroit Pistons.

Jordan's Bulls still lost to the stronger Bucks and was eliminated 1:3. Jordan also ended his playoff journey. However, Charles Barkley entered the semi-finals with the Philadelphia 76ers, and they will compete with the Bucks.

However, on the 27th, the NBA did not have live games. The two first round finals and the first round of the second round will not be held until tomorrow. Gan Guoyang used the remote control to change several stations. He didn't watch anything else, but mainly stared at the advertisements.

At that time, there were already many advertisements on TV. Although the shooting level was terrible, commercial advertisements from cars, furniture, to toys and condiments were dazzling.

But after watching the advertisement for more than ten minutes, Gan Guoyang finally knew which product he had asked him to endorse.

"…introducing-new-taste-of-coca-cola, that's-right, the-new-taste-of-coal... (Introducing new flavors to everyone, yes, the pitiful new flavors...)" When Gan Guoyang watched the Coca-Cola advertisements broadcast on various TV stations, a brand new Coke can was launched from the old can with Coke written on it, Gan Guoyang knew that this endorsement was probably about cooperation with Coca-Cola.

"Oh, my god, is this the legendary new flavor of Coca-Cola?" Gan Guoyang muttered in his heart.

After Gan Guoyang came to this era, the only thing that made him feel that it was no different from later generations was probably Coke.

The classic pleated skirt glass bottle has an ever-changing taste. Every time Gan Guoyang drinks Coca-Cola, he can remind him of some memories from later generations, although he has basically stayed away from carbonated drinks after entering the NBA.

In 1985, Coca-Cola finally made a major change. Their president announced that he would abandon the original Coke formula, adopt a new Coke formula, stop the traditional Coke production line, and start producing new Coke in full. This can be said to be one of the most important business decisions in the 20th century, and this guy Gan Guoyang didn't even know it.

However, Gan Guoyang knows its fate for this new Coca-Cola product. This "New-Coke" that is full of Coca-Cola's efforts and intends to rely on this to completely defeat Pepsi, will eventually end in a tragic failure.

Now, this new Coke has just been launched on April 23. At that time, Coca-Cola is working hard to start the publicity machine and vigorously builds momentum for it. It is normal for Gan Guoyang, who is in the limelight in the playoffs, to help.

Gan Guoyang pressed the remote control and changed to another station, and found that the next station was also displaying Coca-Cola advertisements. However, this advertisement was comparing Pepsi and Coca-Cola. It said that after drinking two bottles of unknown brand of cola, most people think that the new Coca-Cola is better.

This experiment is actually an important reason why Coca-Cola Company is determined to launch the new Cola.

"What a fool, this Coke will only fail." Gan Guoyang shook his head and thought to himself as he looked at Coca-Cola's advertisement. He knew that such a major change made by relying solely on some investigation reports contained extremely huge risks, and the consequences of this risk were completely unexpected by Coca-Cola Company.

Gan Guoyang turned off the TV and sat on the sofa for a while. He decided to go to Atlanta tomorrow to work with Coca-Cola, because he also knew that Coca-Cola would eventually get out of the predicament and become a super giant in the beverage industry again.

So, the next day, Gan Guoyang boarded the plane to Atlanta. Anyway, the entire Trail Blazers team had a day off today, and the semi-finals should not start until the 30th.

When Gan Guoyang arrived at Atlanta Airport, he found that not only was the agent David Falke waiting for him in the airport VIP waiting room, but also a middle-aged white man he didn't know.

"Hello, dear Gan, I am Robert Goysuetta, CEO of Coca-Cola Company. I'm very happy to see you." The middle-aged man stepped forward and shook hands with Gan Guoyang who had just got off the plane.

Gan Guoyang did not expect that the middle-aged man sitting here would be the president of Coca-Cola Company. This made him a little flattered and hurriedly reached out to return the gift.

"I should have gone directly to Portland. I know that you NBA players are very busy in training, and you have to play in the semifinals. I have been watching your games! But we are really too busy lately, so I can only ask Mr. Falke to contact you."

"No, it doesn't matter. I'm honored to meet you. Mr. Falke asked me to guess who I was working with. After watching the TV commercial, I could probably guess it was Coca-Cola.!"

The two of them were so stupid that they first pleaded with each other and then got into the company's high-end car. Coca-Cola was preparing to settle Gan Guoyang first and then talk about contracts and advertisements.

In the car, Goysuetta began to repeatedly introduce Coca-Cola's new product "New-Coke" to Gan Guoyang, and listed a series of data to prove the success of this product.

Falk also sat aside and nodded constantly. Gan Guoyang looked at Falk's appearance and guessed that this guy might have negotiated the price.

Thinking of this, Gan Guoyang felt unhappy. He was increasingly dissatisfied with Falke's style of making decisions without saying hello. So he interrupted Goisuetta's speech: "I am sorry, Mr. Robert, although I am just a basketball player, I don't know about business, and I don't know how to study the recipe of beverages, but I think it's not a wise decision to withdraw from 'New-coke', that is, the result of this product may not be as good as it looks now."

As soon as Gan Guoyang said something, Goysuetta was stunned for a moment, with a hint of contempt on his face, but it was quickly covered up. Obviously, he felt that basketball players like Gan Guoyang would not be enough to play basketball and endorse the other party, but how could he understand such business operations?

"Okay Gan, to believe in Goisuetta's decision, we just need to do our job well. I have negotiated a good contract for you..." Falk seemed to want to stop Gan Guoyang's "nonsense".

"Mr. Falke, as an adult, I need to evaluate my cooperative investment behavior. I don't think you have sufficiently estimated the risks of Coca-Cola's current decision. If you have already drafted a contract and just waited for me to sign, then I want to say, I won't sign it. I am still optimistic about Coca-Cola, but not you now, but you who have learned the lesson and made corrections. Therefore, I need to make choices and regulations for the content of the contract and advertising." Gan Guoyang said slowly.

"Are you crazy, Gan?" Falke looked at Gan Guoyang with an incredible look on his face, while Goysuetta stopped talking and lay in his seat and glanced at Falke.
Chapter completed!