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Chapter 93: Brand Story Packaging(1/2)

When he returned home, a nameless fire in He Chengjun's heart could not be extinguished.

I feel like I've been fooled by someone and I secretly regretted that I've been in society for so long, but I've been tricked by a few students.

When she walked to the bathroom, she happened to see her newlywed wife looking in the mirror. She turned around and smiled sweetly.

"Sung Jun, do you think my dress looks good? Are you very young?"

She said while walking around the place several times.

Looking at his beautiful wife, he was feeling a little better. When he was about to praise her again, he suddenly caught a glimpse of the tag hanging on her collar.

This logo looks familiar!

"Begonia?"

He looked carefully at the brand name above and whispered it.

"Well! The clothes in this store look very young, I like them very much! How about it?" She was waiting for his little praise.

"Where did you buy it?" He Chengjun tried to ask.

"Haitang Experience Store! It's right next to the old campus of Dong Normal University in the city. I just bought it today."

“State store?”

"They also have an online store. However, this model is out of stock for sale online, but I know that they have stock in physical stores, and the online beautiful models are often out of stock. What's wrong with you today?"

She felt that he was a little abnormal today.

"It's okay, tell me about it."

He Chengjun is even more suspicious. Could it be just a coincidence?

So he had an in-depth understanding of the Haitang Online Store and asked indirectly in the circle of friends.

It took a few days to find out, but after inquiring, I found out that it was really a brand founded by a group of college students!

Didn’t Wei Dengfeng lie to him?

Could this be Zhou Kangyu's entrepreneurial project?

Through his wife's popular science, this brand is indeed a bit famous in online stores, especially in the group circle of young women.

His wife even took him to the physical store for a walk.

Aren’t Taobao all selling street stall goods?

Is there really a brand?

This refreshed his understanding of online clothes stores!

After analyzing it, based on his intuition as an advertiser, this brand has great potential!

Due to the habits of the people, this store has not done any media promotion or advertising yet!

In order to confirm whether the two begonias are really the same, he specially called Wei Dengfeng.

After both parties explained the love clearly, the matter was basically over. Wei Dengfeng finally took the initiative to invite him to visit Haitang on site, which was also confirmed that it was true.

...

That night, Wei Dengfeng called Zhou Kangyu.

"Kang Yu, there's something wrong!"

"Brother Feng, what's the matter?" Zhou Kangyu did not return empty-handed last time, and was very grateful to this old friend.

"Oh, the judge of the last competition, Senior Brother He Chengjun, I'll take him to visit Haitang. Do you have time?"

"Okay, contact me directly when I'm here!"

Zhou Kangyu didn't care much about this. One was an alumni, and the other was a friend's introduction. It was just a trivial matter.

...

The next afternoon, Wei Dengfeng and He Chengjun came to Haitang's office.

Wei Dengfeng visited him once a year ago. After all, his second brother was there, so he knew about Haitang, but at that time, there were only a few dozen people here.

Although the sales were good at that time, it was not too large.

But last month I heard from my second brother that Haitang's shipments have increased significantly, and his second brother has taken the agency rights of a courier station.

He was a little surprised at that time.

Are online stores so profitable?

Now that I have just walked around, not only are the old offices full of people, but there are several new offices rented next to me, directly connecting them!

It's amazing to think about it now. When Lin Yuan wanted to invest in an online store, he even looked for himself.

If I don’t prepare for the postgraduate entrance examination, I think I will be one of the members of the founding team.

But he has already planned his own path. After the association's activities this time, he will leave the president next semester and study and prepare for the exam with peace of mind.

Zhou Kangyu warmly received the two.

First, he took them to visit the office. When He Chengjun saw Haitang's current scale, he was a little surprised.

In the photo studio, several models were taking pictures, and the photographer fiddled with professional cameras.

In the design department, the clothing drawings displayed on the computer obviously cannot understand the details, but as an advertiser, he still understands that this online store is not just an ordinary online store, but it actually has its own design department.

Regardless of size or division of various departments, it is not a small company.

"Your company has legal affairs?" He saw a legal sign hanging on the door of an office.

"Yes, there is only a full-time lawyer and an assistant!" But Zhou Kangyu did not bring him in.

This made He Chengjun feel like he didn't know where to start. He had never hired a full-time lawyer in his small advertising company.

Zhou Kangyu did not show the detailed data in the background and explained the general situation slightly conservatively.

After learning about it for more than a day, He Chengjun could see that this company is indeed very potential.

I have to admit that I was wrong at the beginning!

“How many employees do you have?”

"More than 100 people, not only in this office, but the office next to us belongs to us. We have been recruiting people. I can't remember the specific numbers now!"

Now there is a special supervisor in personnel affairs, and he is only responsible for reviewing and signing.

"Ah, so many people?" He Chengjun was surprised. There were only about twenty people in his advertising company.

He looked at Zhou Kangyu intently.

"Kang Yu, was the PPT you last time too simple? You just report the number of these employees, and it won't be like that..."

After He Chengjun finished speaking, he started laughing first.

Zhou Kangyu smiled embarrassedly and did not answer. It was not that he didn't want to say it, but that he was not allowed to say it.

Especially now when Haitang is just starting out, everything is mainly focused on low-key development!

This is the consensus of the Haitang team, so those who really understand Haitang are basically close people.

This is the policy that Lin Yuan set at the beginning!

Especially after Zhu Peishan left and started a business, Gu Wenwen was very strict about this card, and the PPT was deleted a lot.

"Let's go, let's go to the shipping side to see!"

Wei Dengfeng suggested that he went there a lot, mainly because his second brother was there, and he would occasionally go to help.

After visiting the delivery site, He Chengjun watched the employees pick up and pack the goods, and loaded several bins of goods on the side and put them on the truck.

"You have a lot of shipments this day, right?"

He Chengjun took out a pack of cigarettes and distributed them to the two of them. They didn't smoke and waved their hands. He put them back in his pocket without any worries.

"Not too much, just a little more." Zhou Kangyu said casually.

"I think Haitang's brand is really good. You don't seem to have much effort in brand packaging!"

"We have high-end gift boxes!" Zhou Kangyu was a little confused.

"Look at this!" Zhou Kangyu thought he was talking about product packaging, so he found a high-end gift box.

"I'm talking about brand stories, brand impressions, brand words that customers can remember..."

"That's it?"

"It is to let customers remember it when they think of Begonia! It makes people leave a deep impression! Just like Mebon, Xtep, and Naoplatin..."

He Chengjun became popular and used his ability to discuss business.

If he had just graduated, he would be embarrassed to promote his advertising ideas in this situation.

But after working hard over the past few years, I realized that when you are in business, don’t care too much about your face, and don’t treat yourself too much!

His Junfeng advertising announcement, his early business was basically caused by the relationship between classmates and friends.

If he still cared about the pride of his student days, his advertising company would not be able to stand firm!
To be continued...
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