Chapter 228: It feels like a lie
Lin Yuan then emphasized: "Don't touch the food part!"
In his previous life, what he was most annoyed was food safety issues, for fear that he would fall into something if he accidentally stepped on it.
It would be better to import other people's food brands, but if you are building your own food brand, it would be very troublesome.
Lin Yuan saw that the two of them were a little confused. It was obvious that the span was a bit large, which made them unresponsive.
Even Zhang Qiu stopped the quickie in his hand and cast a curious look.
"If you only do purchasing agents, you have no future! It's better to set up a brand to sell goods yourself and earn more!"
He dripped his fingers into some beer and scratched the table.
Wei Dengfeng has just gotten into business and has not fully understood it.
Zheng Dalei didn't understand it very much. He started selling brands and couldn't figure out Lin Yuan's details for a while: "Are you talking about private label?"
Lin Yuan smiled and explained: "Two ideas! The first is to build a pure domestic brand, find a design team, learn Korean design, and then sell it online. You can start with a facial mask!"
With the rise of online stores, many traditional brands did not discover this channel for a while.
In other words, they have adapted to traditional offline channels!
Before they enter online stores, take advantage of the online store opportunities in advance to create a new cosmetics brand.
This is actually the way to replicate the crabapple!
It's just that things are done differently.
After he finished speaking, Wei Dengfeng suddenly said, "Isn't it just an online store?"
In fact, he looked down on online stores before, and always felt that they were all low-end goods sold on them.
But in the past few years, after learning about Haitang’s journey, his views have changed again.
He still highly recognizes such an online store that can truly build a brand.
But there is only one begonia. He is now in the industry and will definitely not be able to reach the height of begonia.
From Brother Wei, he also knew that Haitang was not only very profitable, but also had a great influence in Qingjiang.
At that time, he rejected Lin Yuan's opportunity to start the clothing brand Haitang, but he did not expect that Haitang has become an unattainable existence for him now.
He had thought in private that this matter could not be said to not regret it, it was just a different choice in life.
But if you miss it, there are some regrets.
When he graduated, Lin Yuan told him about Haitang's support for clothing entrepreneurship.
But at this time, he started making clothes from a small online store, which made him somewhat unable to bear the slightest face.
In addition, he also had to go to school in the Magic City, so he gave up this plan.
This time, he plans to come to the Magic City to see if there is any business related to trade, and he will do it himself.
Zheng Dalei listened silently, without saying a word, and listened quietly. He knew about the online store, but he remembered that the things on it were not very good.
Lin Yuan continued: "Second! You register a cosmetics brand in Dahan, find several designers to form a design team, and develop several new masks!
I will invite a few Korean female celebrities to endorse the product, and then find an OEM factory to sell it in the country..."
Wei Dengfeng suddenly became interested: "This is OK? But, is this a bit unrealistic?"
Zheng Dalei broke the Liangshui River: "It's unrealistic! If you don't say you want to endorse celebrities, you just want to find a designer and do research and development..."
Lin Yuan smiled: "Celebrities are divided into different levels, and the prices are very different. There is always one who suits you! Anyway, it is enough to fool ordinary people in China!
As for R&D, it will be something that will happen after development.
Didn’t everyone copy the early stage?”
Seeing Lin Yuan talking seriously, everyone suddenly laughed.
Zhang Qiu smiled and said, "It feels like a lie!"
Zheng Dalei has strong logical ability and explained: "This cannot be said to be a fraud. It is indeed a foreign brand, a foreign design, and a foreign star!"
Wei Dengfeng was a little moved, but hesitated in his heart: "Da Yuan, you can't handle this with a small amount of money!"
His expression revealed concern. He knew that such a thing was not something that could be done by small money.
Lin Yuan thought for a while: "If you want to do the first type, I will invest in a little bit. If you want to do the second type, I will help you invest in Haitang!"
Haitang has now begun to make efforts in various categories of women's clothing and is gradually enriching the category library.
It's OK to invest in a cosmetics startup.
Maybe if Wei Dengfeng did it, Haitang would also learn related experiences and add beauty to his own brand.
Zheng Dalei said in confusion: "Haitang?"
Zhang Qiu pointed to the logo on his T-shirt: "That's it!"
"What is this?"
Wei Dengfeng explained: "It's a women's clothing brand."
Zheng Dalei said: "Oh, I don't know much about women's clothing."
Lin Yuan did not continue to persuade: "Think about it, if you want to do it, I will support you! By the way, Brother Lei, why don't you do it with Dengfeng?"
Zheng Dalei then reacted and pointed at himself: "Are you saying I'm also involved?"
Seeing Lin Yuan nodding, he was suddenly stunned. We had such an opportunity just for the first time!
He was a little confused. Is this casual or serious?
Or brag!
He was a little suspicious that it was the last one.
Wei Dengfeng kept thinking about it, and the more he thought about it, the more he felt that this matter was not easy: "I don't understand this very much. I'll understand it first!"
He doesn't want to give up such an opportunity easily!
But I didn't dare to agree easily, I had to study it first.
During this period, Lin Yuan talked to him about projects in the game field and even took him to visit several game companies.
But after watching it in one circle, he really didn't like the game, and secondly, it was not consistent with his own career plan.
When he first learned about the domestic trade, he wanted to develop in the direction of trade.
If you set up a brand in Dahan and sell it in China, it would be consistent with your own direction!
"It's okay, no hurry! Think about it slowly!"
Lin Yuan did not persuade him much and raised his glass: "Come on, let's go together!"
After drinking the glass of wine, he thought to himself, even if you don’t do it now, you will definitely do it in the future.
In the past life, after the two failed to make imported food, they then switched to imported Korean cosmetics, which happened to be sanctioned by South Korea, resulting in a failure!
This path was made appropriate modifications based on the two of them starting their own business together in their previous life.
The difference is that the two of them imported other people’s brands in their previous lives, but now Lin Yuan feels that he has the strength to build his own brand!
Of course, talking about branding in the early stage is a bit unrestrained.
However, if this company can really develop, as long as you are willing to invest heavily in R&D in the future, you will not have the opportunity to create a real brand.
Just like Haitang is now in the field of women's clothing design, it is increasing R&D costs every year!
From the past, I only know how to copy foreign designs, to the establishment of a research institute with Qingjiang University a year ago.
This year, Haitang is also preparing to establish a fashion design research institute.
Maybe in the future, we will cooperate with international design institutes.
Gradually move from imitation to self-creation!
The road is taken step by step!
As for which step Wei Dengfeng can do, Lin Yuan doesn’t know!
Chapter completed!